WaBa Grill Franchise Corp
Digital Marketing Coordinator
WaBa Grill Franchise Corp, Anaheim, California, United States, 92808
Digital Marketing CoordinatorReports to:
Brand Marketing ManagerDirect Reports:
None
Salary Range:
$55 - $65K
Position Overview:As a Digital Marketing Coordinator at WaBa Grill, you'll be instrumental in implementing and optimizing our digital marketing strategies. This entry-level position is ideal for someone passionate about digital marketing, with a strong understanding of customer engagement platforms, and content creation. You'll assist in campaign management, data analysis, and content oversight to boost brand recognition and customer loyalty.Essential Duties and Responsibilities:Strategic Planning and Execution:
Collaborate with the Brand Marketing Manager to develop and execute digital marketing strategies that align with WaBa Grill’s brand objectives.Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases. This includes referral and loyalty programs.Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.Develop and implement content marketing initiatives to increase brand visibility.
Data Management and Analysis:
Help manage the customer data platform (CDP), including managing personas, segments, and data integrations.Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.Conduct A/B testing and other experiments to optimize digital campaign performance.
Campaign and Content Management:
Create and manage email and text marketing campaigns aimed at WaBa Grill’s key guests.Ensure consistent brand messaging across digital platforms, including social media.Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.Collaborate closely with the external agency to ensure cohesive and strategic social media execution including influencer work (campaigns visits, contracts and related paperwork.)
Industry and Competitive Awareness:
Stay informed about industry trends, social media best practices, and emerging platforms.Provide strategic recommendations for innovation and enhanced engagement based on current trends.
Administrative and Support Tasks:
Support internal customer support platform for loyalty management, ensuring smooth operation and integration with marketing efforts.Coordinate and publish communications across internal channels using platforms like MailChimp.Perform administrative tasks such as scheduling meetings, managing calendars, and organizing marketing materials.
Minimum Qualifications:Bachelor’s degree in Marketing, Communications, or a related field.Must have at least 2 years of food service/ industry experience.Proficiency in Microsoft Office Suite and digital marketing tools.Must have strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.Detail-oriented with excellent troubleshooting and quality assurance skills.Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.Experience in market research and competitive analysis is advantageous.Willingness to learn and adapt to new tools and platforms.Ability to work both independently and collaboratively within a cross-functional team.Preferred Qualifications:Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.)Experience with content marketing.A strong understanding of customer journeys.Strong analytical skills and experience with data analysisGeneral understanding of visual elements (typography, layout, etc.)
Brand Marketing ManagerDirect Reports:
None
Salary Range:
$55 - $65K
Position Overview:As a Digital Marketing Coordinator at WaBa Grill, you'll be instrumental in implementing and optimizing our digital marketing strategies. This entry-level position is ideal for someone passionate about digital marketing, with a strong understanding of customer engagement platforms, and content creation. You'll assist in campaign management, data analysis, and content oversight to boost brand recognition and customer loyalty.Essential Duties and Responsibilities:Strategic Planning and Execution:
Collaborate with the Brand Marketing Manager to develop and execute digital marketing strategies that align with WaBa Grill’s brand objectives.Assist with developing and implementing retention strategies to improve customer engagement and repeat purchases. This includes referral and loyalty programs.Support marketing strategies for third-party delivery platforms like DoorDash and Uber Eats.Develop and implement content marketing initiatives to increase brand visibility.
Data Management and Analysis:
Help manage the customer data platform (CDP), including managing personas, segments, and data integrations.Analyze market trends, customer data, and campaign performance metrics to refine targeting and messaging.Conduct A/B testing and other experiments to optimize digital campaign performance.
Campaign and Content Management:
Create and manage email and text marketing campaigns aimed at WaBa Grill’s key guests.Ensure consistent brand messaging across digital platforms, including social media.Track and analyze key performance indicators (KPIs) for social media campaigns and prepare detailed monthly reports.Collaborate closely with the external agency to ensure cohesive and strategic social media execution including influencer work (campaigns visits, contracts and related paperwork.)
Industry and Competitive Awareness:
Stay informed about industry trends, social media best practices, and emerging platforms.Provide strategic recommendations for innovation and enhanced engagement based on current trends.
Administrative and Support Tasks:
Support internal customer support platform for loyalty management, ensuring smooth operation and integration with marketing efforts.Coordinate and publish communications across internal channels using platforms like MailChimp.Perform administrative tasks such as scheduling meetings, managing calendars, and organizing marketing materials.
Minimum Qualifications:Bachelor’s degree in Marketing, Communications, or a related field.Must have at least 2 years of food service/ industry experience.Proficiency in Microsoft Office Suite and digital marketing tools.Must have strong written and verbal communication abilities with experience crafting impactful messages for diverse audiences.Detail-oriented with excellent troubleshooting and quality assurance skills.Proven ability to manage projects, prioritize tasks, and meet deadlines effectively.Experience in market research and competitive analysis is advantageous.Willingness to learn and adapt to new tools and platforms.Ability to work both independently and collaboratively within a cross-functional team.Preferred Qualifications:Familiarity with guest engagement platforms (e.g., Punchh) and proficiency in CRM/CDP platforms.Experience in photo editing, creating static and video content (Photoshop/Illustrator/etc.)Experience with content marketing.A strong understanding of customer journeys.Strong analytical skills and experience with data analysisGeneral understanding of visual elements (typography, layout, etc.)