Interstate Van Lines
Director of Marketing
Interstate Van Lines, Springfield, Virginia, us, 22161
SUMMARY
This position represents the senior management role responsible for developing, implementing, executing, and managing the marketing initiatives for the organization. The purpose of this position is to plan and implement initiatives in order to meet company targets for growth, retention and profitability, and to contribute to the senior management of the company.
ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.
• Serves as a key member of the senior management team in contributing to the company’s strategic direction and formulation of tactics to meet set objectives.
• Lead, plan, implement and manage existing and new marketing communications initiatives directly and through company resources in an effective and aggressive manner that are consistent with the company’s overall strategy. These include but not limited to;
o Advertising & Marketing Campaign & Program Development
o Digital Initiatives
o Customer Segment Strategies
o Content Development
o RFI, RFP, RFQ Facilitation
o Customer Experience Management
o Revenue Growth Efforts
• Plan and manage marketing organization resources according to agreed budgets.
• Be the driving force in the development of the work ethic, culture, and values of the marketing team, through personal example, and to establish the style and approach which will characterize the Company’s dealings with customers and the marketplace. This includes recruitment, management, training, and motivating direct reporting staff according to company procedures, policy, and employment law.
• Contribute to new service and product development planning and management.
• Define the appropriate marketing organization structure that aligns with the company’s strategic direction and goals.
• Lead the marketing strategic planning including corporate positioning and competitive analysis, customer segment selection and penetration plans.
• Define and direct marketing programs for demand creation, lead generation and for lead tracking and management.
• Work closely with business unit leaders to develop and manage partner strategies and programs that complement business development success and customer retention.
SUPERVISORY RESPONSIBILITES
• Is responsible for the Marketing team, which may include the Marketing Manager, Marketing & Communications Coordinator, Graphic Designer, Contractors, Suppliers and others.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
• Understand the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, feature-benefits-solutions selling, cost per response, cost per conversion, etc.
• Appreciate the need for consistency within company's communications, branding and marketing mix.
• Ability to hold steadfast and complete a goal.
• Ability to convince a group of people to work toward a goal.
• Ability to recover from, or adjust to, misfortune or setbacks.
• Ability to reach outcomes that gain the support and acceptance of all parties.
• Ability to organize and direct oneself and effectively supervise others.
• Ability to make decisions or take actions to solve a problem or reach a goal.
• Ability to gain respect and credibility with co-workers and customers.
EDUCATION and/or EXPERIENCE
Bachelor's Degree in Marketing, Communications, Business Administration or related degree and 15 years’ experience in related fields across several functional areas including sales, marketing, customer service, or the like. Minimum 5-7- years in management with demonstrated success in senior / executive level positions.
LANGUAGE SKILLS
Ability to speak, read, write, and comprehend documents written in English to an above average competency. Must be a very competent writer and evaluator of business letters and proposals. Able to communication and motivate effectively via oral conversation and written media.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference. Able to understand profit and loss calculations, as well as more advanced business finance, eg., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash flow, and overheads.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
CERTIFICATES, LICENSES, REGISTRATIONS
None
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Computer Skills: Intermediate level requirement in Microsoft Word, Excel and PowerPoint (Advance Level preferred). Minimum keyboard skill level of 40 wpm. Must be proficient in electronic communication and applications.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The working conditions are those of a normal office environment with the absence of disagreeable elements. The noise level in the work environment is usually moderate.
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
EOE, including disability/vets
This position represents the senior management role responsible for developing, implementing, executing, and managing the marketing initiatives for the organization. The purpose of this position is to plan and implement initiatives in order to meet company targets for growth, retention and profitability, and to contribute to the senior management of the company.
ESSENTIAL FUNCTIONS include the following. Other duties may be assigned.
• Serves as a key member of the senior management team in contributing to the company’s strategic direction and formulation of tactics to meet set objectives.
• Lead, plan, implement and manage existing and new marketing communications initiatives directly and through company resources in an effective and aggressive manner that are consistent with the company’s overall strategy. These include but not limited to;
o Advertising & Marketing Campaign & Program Development
o Digital Initiatives
o Customer Segment Strategies
o Content Development
o RFI, RFP, RFQ Facilitation
o Customer Experience Management
o Revenue Growth Efforts
• Plan and manage marketing organization resources according to agreed budgets.
• Be the driving force in the development of the work ethic, culture, and values of the marketing team, through personal example, and to establish the style and approach which will characterize the Company’s dealings with customers and the marketplace. This includes recruitment, management, training, and motivating direct reporting staff according to company procedures, policy, and employment law.
• Contribute to new service and product development planning and management.
• Define the appropriate marketing organization structure that aligns with the company’s strategic direction and goals.
• Lead the marketing strategic planning including corporate positioning and competitive analysis, customer segment selection and penetration plans.
• Define and direct marketing programs for demand creation, lead generation and for lead tracking and management.
• Work closely with business unit leaders to develop and manage partner strategies and programs that complement business development success and customer retention.
SUPERVISORY RESPONSIBILITES
• Is responsible for the Marketing team, which may include the Marketing Manager, Marketing & Communications Coordinator, Graphic Designer, Contractors, Suppliers and others.
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative.
• Understand the principles of marketing and advertising cost-effectiveness, including market sector targeting, product offer development, feature-benefits-solutions selling, cost per response, cost per conversion, etc.
• Appreciate the need for consistency within company's communications, branding and marketing mix.
• Ability to hold steadfast and complete a goal.
• Ability to convince a group of people to work toward a goal.
• Ability to recover from, or adjust to, misfortune or setbacks.
• Ability to reach outcomes that gain the support and acceptance of all parties.
• Ability to organize and direct oneself and effectively supervise others.
• Ability to make decisions or take actions to solve a problem or reach a goal.
• Ability to gain respect and credibility with co-workers and customers.
EDUCATION and/or EXPERIENCE
Bachelor's Degree in Marketing, Communications, Business Administration or related degree and 15 years’ experience in related fields across several functional areas including sales, marketing, customer service, or the like. Minimum 5-7- years in management with demonstrated success in senior / executive level positions.
LANGUAGE SKILLS
Ability to speak, read, write, and comprehend documents written in English to an above average competency. Must be a very competent writer and evaluator of business letters and proposals. Able to communication and motivate effectively via oral conversation and written media.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply and divide in all units of measure at an Intermediate to Advanced level. Ability to work with mathematical concepts such as probability and statistical inference. Able to understand profit and loss calculations, as well as more advanced business finance, eg., gross margin percentages and calculations, depreciation, capital and revenue expenditure, cash flow, and overheads.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
CERTIFICATES, LICENSES, REGISTRATIONS
None
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger and type. The employee needs to be able to hear well enough to communicate both internally and externally. The employee must be able to see well enough to read written items and use a computer. The employee frequently is required to stand, walk, and stoop. The employee is frequently required to sit and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.
Computer Skills: Intermediate level requirement in Microsoft Word, Excel and PowerPoint (Advance Level preferred). Minimum keyboard skill level of 40 wpm. Must be proficient in electronic communication and applications.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The working conditions are those of a normal office environment with the absence of disagreeable elements. The noise level in the work environment is usually moderate.
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.
EOE, including disability/vets