Cooper Companies
Senior Director Global Marketing Operations - Fertility
Cooper Companies, Trumbull, Connecticut, us, 06611
Job Description
About CooperSurgical
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.
Responsibilities
Job Summary:
The role will lead a team (Circa 14 FTE) of Market intelligence, Market analytics, Mar Tech, Content and Communications in order to run an effective Operations department that enables the broader marketing organization. The role will take ownership for KPIs and marketing analytics that effectively support market campaigns and evaluate Return on Investment.
This role contributes to the insights, assessments, and early product portfolio development work, in concert with the Innovation team, Strategy & Business Development and R&D colleagues.
Essential Functions & Accountabilities:Set the direction and priorities for the Marketing Operations functionCollaborate with Marketing leaders to develop near and long-term marketing strategy aligned with overall business objectivesCreate marketing campaign milestones and overall objectives that reflects broader strategyOversee development, management, and adherence to marketing processesGuide analysis of the performance of marketing campaigns with a focus on optimizing current and future campaigns through continuous process improvementResponsible for key market research, insights gathering and needs assessments for our international markets to develop and execute our global expansion plansProvide insight into voice of customer priorities, based on KOL and field engagement, so that the organization is properly aligned.Organizes, and controls several projects within an assigned product line from conceptual stages, through development to launch across all geographies, partnering with Strategy and R&D colleagues to ensure portfolio plan syncs with broader CSI visionWorks across the organization to achieve goals for Fertility solutionsWorks within the new product process supporting the development and understanding of business opportunitiesParticipate in the strategic planning process and identify opportunities, while driving Marketing agendaAssessment of the market to effectively introduce portfolio into market, including business strategies, new product introductions, customer relationships opportunities and future product development input.Assess market opportunities to facilitate effective product introductions and promote portfolio growth.Support the development of recommendations for effective execution of commercial objectives by providing relevant and actionable analytics, data and InsightConnect across the marketing team to Develop analytics that identify and monitor metrics to quantify organization successIn partnership with Product Managers, R&D, BD and Strategy teams, build new product pipeline against strategic platforms to deliver 5-year planPlan appropriately through each stage of product development to ensure adequate depth/resources to meet business objectivesCreate and oversee new product launches and incubation processes, including managing a portfolio of product tests & learns and launches of various sizes that are balanced to meet company needs on existing brands, leading and working in close collaboration with other functionsAble to work closely with Integrated Marketing services to ensure alignment and delivery of marketing plansManage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact.Build and cultivate a high-performing Marketing Operations team to execute effectively.Monitor key metrics and objectives to inform business planning.Recruiting, hiring, and developing a staff of talented marketing professionals.Coordinates and collaborates cross-functionally through-out the entire organization to include Brand, Channel Marketing, customer service, sales, innovation, R&D, Strategy and OperationsTravel:
Around 20% per yearQualifications
Qualifications
Knowledge, Skills and Abilities:
Thought leader and influencer of cross-functional product teams to drive profitable growth.Strategic thinker with excellent executional management skills and the ability to multitaskProactive, flexible, and self-motivatedAble to handle the stress of multiple high-pressure initiatives simultaneously while delivering on committed timelinesExperience with Single Use products and associated strategy across all or most of the associated clinical areasComfortable working in ambiguous or high stress situationsTrack record of working collaboratively in a matrixed environmentProven track record of successful portfolio resultsDemonstrated pattern of intellectual curiosityA true team player with excellent interpersonal skillsAbility to develop pro forma P&Ls and basic understanding of modeling to build and achieve revenue projectionsWork Environment:
Hybrid/Office basedRole will require desk workExperience:
5-7 years Medical Device or Pharmaceutical Marketing experience leading successful product lines for growthDirect Sales experience or KOL relationship management preferredProduct launch experience with responsibility for driving specialty physician preference and adoptionEducation:
Bachelor's DegreeAdvanced degree preferred, especially an MBA or an advanced scientific degree
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $210,000 - $240,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.
About CooperSurgical
CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families. We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.
CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO). CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health care clinicians. More information can be found at www.coopersurgical.com.
Responsibilities
Job Summary:
The role will lead a team (Circa 14 FTE) of Market intelligence, Market analytics, Mar Tech, Content and Communications in order to run an effective Operations department that enables the broader marketing organization. The role will take ownership for KPIs and marketing analytics that effectively support market campaigns and evaluate Return on Investment.
This role contributes to the insights, assessments, and early product portfolio development work, in concert with the Innovation team, Strategy & Business Development and R&D colleagues.
Essential Functions & Accountabilities:Set the direction and priorities for the Marketing Operations functionCollaborate with Marketing leaders to develop near and long-term marketing strategy aligned with overall business objectivesCreate marketing campaign milestones and overall objectives that reflects broader strategyOversee development, management, and adherence to marketing processesGuide analysis of the performance of marketing campaigns with a focus on optimizing current and future campaigns through continuous process improvementResponsible for key market research, insights gathering and needs assessments for our international markets to develop and execute our global expansion plansProvide insight into voice of customer priorities, based on KOL and field engagement, so that the organization is properly aligned.Organizes, and controls several projects within an assigned product line from conceptual stages, through development to launch across all geographies, partnering with Strategy and R&D colleagues to ensure portfolio plan syncs with broader CSI visionWorks across the organization to achieve goals for Fertility solutionsWorks within the new product process supporting the development and understanding of business opportunitiesParticipate in the strategic planning process and identify opportunities, while driving Marketing agendaAssessment of the market to effectively introduce portfolio into market, including business strategies, new product introductions, customer relationships opportunities and future product development input.Assess market opportunities to facilitate effective product introductions and promote portfolio growth.Support the development of recommendations for effective execution of commercial objectives by providing relevant and actionable analytics, data and InsightConnect across the marketing team to Develop analytics that identify and monitor metrics to quantify organization successIn partnership with Product Managers, R&D, BD and Strategy teams, build new product pipeline against strategic platforms to deliver 5-year planPlan appropriately through each stage of product development to ensure adequate depth/resources to meet business objectivesCreate and oversee new product launches and incubation processes, including managing a portfolio of product tests & learns and launches of various sizes that are balanced to meet company needs on existing brands, leading and working in close collaboration with other functionsAble to work closely with Integrated Marketing services to ensure alignment and delivery of marketing plansManage budgets effectively, optimizing marketing spend to maximize ROI, and promote a culture of marketing efficiency and impact.Build and cultivate a high-performing Marketing Operations team to execute effectively.Monitor key metrics and objectives to inform business planning.Recruiting, hiring, and developing a staff of talented marketing professionals.Coordinates and collaborates cross-functionally through-out the entire organization to include Brand, Channel Marketing, customer service, sales, innovation, R&D, Strategy and OperationsTravel:
Around 20% per yearQualifications
Qualifications
Knowledge, Skills and Abilities:
Thought leader and influencer of cross-functional product teams to drive profitable growth.Strategic thinker with excellent executional management skills and the ability to multitaskProactive, flexible, and self-motivatedAble to handle the stress of multiple high-pressure initiatives simultaneously while delivering on committed timelinesExperience with Single Use products and associated strategy across all or most of the associated clinical areasComfortable working in ambiguous or high stress situationsTrack record of working collaboratively in a matrixed environmentProven track record of successful portfolio resultsDemonstrated pattern of intellectual curiosityA true team player with excellent interpersonal skillsAbility to develop pro forma P&Ls and basic understanding of modeling to build and achieve revenue projectionsWork Environment:
Hybrid/Office basedRole will require desk workExperience:
5-7 years Medical Device or Pharmaceutical Marketing experience leading successful product lines for growthDirect Sales experience or KOL relationship management preferredProduct launch experience with responsibility for driving specialty physician preference and adoptionEducation:
Bachelor's DegreeAdvanced degree preferred, especially an MBA or an advanced scientific degree
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $210,000 - $240,000. The actual base pay includes many factors, and is subject to change and modification in the future. This position may also be eligible for other types of compensation and benefits.