Cox Media Group
General Sales Manager - Atlanta Radio
Cox Media Group, Atlanta, Georgia, United States, 30349
Location: GA-Atlanta
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Job Title: General Sales Manager - Atlanta Radio
Position OverviewAtlanta Radio is looking for a General Sales Manager to join the team! At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the approach of competing with our products and winning with our people.
The successful candidate for the General Sales Manager (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders in developing creative advertising campaigns that can be executed seamlessly across multiple media platforms, creating success for our customers and business results.
The GSM will have a significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom designed and provide a sufficient return on investment for clients. The GSM will lead client meetings, sales meetings, market events, including the development of advertising seminars and B2B marketing strategies. While most of their attention will be working with the advertising sales team and advertisers, the GSM will partner with the Local Programming team to develop effective marketing campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. A successful background in recruitment and management of talented account executives is preferred.
Essential Duties and ResponsibilitiesCoach, lead, and inspire the sales team to surpass business goalsIntegrated Marketing and Sales AdvocateEstablish and execute a revenue strategy that maximizes our assets and revenue potentialAchieve revenue goals through the development and supervision of the CMG sales teamDevelop advertising campaigns designed around advertiser needs and objectives executed across multiple media platformsDevelop strategy, design, and activation plan of advertiser events and promotionsResponsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser resultsExercise independent judgment to allocate resources to programs that are likely to yield the best resultsPartner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activitiesLead the creative process, brainstorming, and design of campaignsDevelop insights and strategies through consumer researchDrive critical thinking on brand and product strategyDrive new business development on all platforms
Minimum QualificationsBachelor's degree preferred, equivalent work experience, and abilities consideredMust have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media salesProven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platformsMust have a strong track record of developing strategic priorities, action plans, and a track record of achieving resultsProven understanding of the competitive media landscapeHighly successful at leading collaboration and leading cross-departmental processesProven success in creating integrated marketing concepts and campaigns across multiple media platformsExperienced problem solver; brainstorming and marketing strategy facilitation a plusStrong relationships and networking skills are a must
About Cox Media GroupCMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo, and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit
www.coxmediagroup.com .
Req #: 1303 #LI-Onsite
#J-18808-Ljbffr
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Job Title: General Sales Manager - Atlanta Radio
Position OverviewAtlanta Radio is looking for a General Sales Manager to join the team! At Cox Media Group (CMG), our team consists of top talent and high performers. We are united in the approach of competing with our products and winning with our people.
The successful candidate for the General Sales Manager (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders in developing creative advertising campaigns that can be executed seamlessly across multiple media platforms, creating success for our customers and business results.
The GSM will have a significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom designed and provide a sufficient return on investment for clients. The GSM will lead client meetings, sales meetings, market events, including the development of advertising seminars and B2B marketing strategies. While most of their attention will be working with the advertising sales team and advertisers, the GSM will partner with the Local Programming team to develop effective marketing campaigns for our top-rated radio stations. The ideal candidate will have a proven track record of leading integrated campaign development, collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. A successful background in recruitment and management of talented account executives is preferred.
Essential Duties and ResponsibilitiesCoach, lead, and inspire the sales team to surpass business goalsIntegrated Marketing and Sales AdvocateEstablish and execute a revenue strategy that maximizes our assets and revenue potentialAchieve revenue goals through the development and supervision of the CMG sales teamDevelop advertising campaigns designed around advertiser needs and objectives executed across multiple media platformsDevelop strategy, design, and activation plan of advertiser events and promotionsResponsible for leading seamless collaboration with the sales and programming teams to ensure the market achieves optimal audience engagement and advertiser resultsExercise independent judgment to allocate resources to programs that are likely to yield the best resultsPartner with Program Directors in the development and implementation of external and internal marketing strategies, communications, and public relations activitiesLead the creative process, brainstorming, and design of campaignsDevelop insights and strategies through consumer researchDrive critical thinking on brand and product strategyDrive new business development on all platforms
Minimum QualificationsBachelor's degree preferred, equivalent work experience, and abilities consideredMust have a minimum of 3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media salesProven track record of developing unique advertising campaigns and promotions for advertisers across radio formats, multiple media, digital, and social media platformsMust have a strong track record of developing strategic priorities, action plans, and a track record of achieving resultsProven understanding of the competitive media landscapeHighly successful at leading collaboration and leading cross-departmental processesProven success in creating integrated marketing concepts and campaigns across multiple media platformsExperienced problem solver; brainstorming and marketing strategy facilitation a plusStrong relationships and networking skills are a must
About Cox Media GroupCMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 49 top-performing radio stations delivering multiple genres of content in 10 markets; a Washington, DC news bureau; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo, and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit
www.coxmediagroup.com .
Req #: 1303 #LI-Onsite
#J-18808-Ljbffr