Manulife
AVP, Head of Institutional Marketing, North America and Product Marketing
Manulife, Boston, Massachusetts, us, 02298
The opportunity
Reporting to the Global Head of Institutional Marketing, this leadership position will work with cross functional teams globally to define the marketing strategy for Manulife Investment Management's institutional business. This is a dual role that spans both the marketing program for Manulife IM’s institutional business in North America and global product initiatives and includes the development and execution of strategic, multi-stakeholder brand and marketing strategies.
We’re looking for a leader who brings visionary thinking and excels in building, rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential. Effective communication of vision and leading through people for impact will be critical to delivering results. The ideal candidate has a strong understanding of the Canada and U.S. institutional market and public markets strategies.
Responsibilities
Lead, develop and implement comprehensive marketing strategies/initiatives that increase awareness and enhance the MIM brand with institutional clients and prospects.
Drive strategic development and execution of marketing initiatives to support the growth of our public markets strategies including fixed income, public equities, and multi-asset solutions along with alternative asset platforms including private equity and credit, real estate, timberland, agriculture, infrastructure.
Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
Work collaboratively with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership and investor communications.
Partner with global digital, social, editorial and CX teams, to develop and execute marketing campaigns designed to raise awareness and promote Manulife Investment Management to institutional clients.
Lead and mentor team to identify, develop, and implement key strategic client events to support institutional business development.
Partner with institutional, retail and retirement marketing leaders to maximize use of available content across global paid, earned, and owned media.
Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with within corporate branding, messaging, governance, and compliance guidelines.
Work closely with the analytics team to ensure all activity is tracked, measured, and reported against KPIs. Continuously assess results and adapt approach to ensure continued improvement and effectiveness.
Understand and embed the critical metrics that are important into communication activities and campaign with the ability of regular reporting and inputs to dashboards for senior leadership.
Live our Values of Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing, and set an example for those around you.
What motivates you?
You obsess about customers, listen, engage and act for their benefit.
You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
You thrive in teams and enjoy getting things done together.
You take ownership and build solutions, focusing on what matters.
You do what is right, work with integrity and speak up.
You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What we are looking for
Bachelor’s degree
Advanced degree or certifications a plus
10+ years of experience in communications in wealth management
What can we offer you?
A competitive salary and benefits packages!
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong work-life balance.
Professional development and leadership opportunities.
Our commitment to you
Values-first cultureWe lead with our Values every day and bring them to life together.
Boundless opportunityWe create opportunities to learn and grow at every stage of your career.
Continuous innovationWe invite you to help redefine the future of financial services.
Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.
Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$123,400.00 CAD - $229,300.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.
Reporting to the Global Head of Institutional Marketing, this leadership position will work with cross functional teams globally to define the marketing strategy for Manulife Investment Management's institutional business. This is a dual role that spans both the marketing program for Manulife IM’s institutional business in North America and global product initiatives and includes the development and execution of strategic, multi-stakeholder brand and marketing strategies.
We’re looking for a leader who brings visionary thinking and excels in building, rallying and inspiring teams to win, learn and have fun. Being highly collaborative, working well with cross-functional partners and being able to navigate and get the best out of teams in a matrix environment is essential. Effective communication of vision and leading through people for impact will be critical to delivering results. The ideal candidate has a strong understanding of the Canada and U.S. institutional market and public markets strategies.
Responsibilities
Lead, develop and implement comprehensive marketing strategies/initiatives that increase awareness and enhance the MIM brand with institutional clients and prospects.
Drive strategic development and execution of marketing initiatives to support the growth of our public markets strategies including fixed income, public equities, and multi-asset solutions along with alternative asset platforms including private equity and credit, real estate, timberland, agriculture, infrastructure.
Provide strategic marketing counsel to direct reports and cross-functional partners on a wide range of complex topics and firm-wide initiatives.
Work collaboratively with the Public and Private Market CIOs, and the Head of Distribution, North America to support portfolio managers, business development, and investor relations teams through the development of content for sales materials, thought leadership and investor communications.
Partner with global digital, social, editorial and CX teams, to develop and execute marketing campaigns designed to raise awareness and promote Manulife Investment Management to institutional clients.
Lead and mentor team to identify, develop, and implement key strategic client events to support institutional business development.
Partner with institutional, retail and retirement marketing leaders to maximize use of available content across global paid, earned, and owned media.
Ensure all materials are developed in a timely and accurate manner, following agreed processes and in line with within corporate branding, messaging, governance, and compliance guidelines.
Work closely with the analytics team to ensure all activity is tracked, measured, and reported against KPIs. Continuously assess results and adapt approach to ensure continued improvement and effectiveness.
Understand and embed the critical metrics that are important into communication activities and campaign with the ability of regular reporting and inputs to dashboards for senior leadership.
Live our Values of Think Big, Own It, Get It Done Together, Share Your Humanity, Customer Obsession and Do the Right Thing, and set an example for those around you.
What motivates you?
You obsess about customers, listen, engage and act for their benefit.
You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
You thrive in teams and enjoy getting things done together.
You take ownership and build solutions, focusing on what matters.
You do what is right, work with integrity and speak up.
You share your humanity, helping us build a diverse and inclusive work environment for everyone.
What we are looking for
Bachelor’s degree
Advanced degree or certifications a plus
10+ years of experience in communications in wealth management
What can we offer you?
A competitive salary and benefits packages!
A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
A focus on growing your career path with us.
Flexible work policies and strong work-life balance.
Professional development and leadership opportunities.
Our commitment to you
Values-first cultureWe lead with our Values every day and bring them to life together.
Boundless opportunityWe create opportunities to learn and grow at every stage of your career.
Continuous innovationWe invite you to help redefine the future of financial services.
Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.
Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .
Primary Location
Toronto, Ontario
Working Arrangement
Hybrid
Salary range is expected to be between
$123,400.00 CAD - $229,300.00 CAD
If you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.