Columbia Sportswear
Sr Lifecycle Marketing Automation Specialist
Columbia Sportswear, Carlsbad, California, United States, 92009
Overview of prAna:
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.prAna
is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature.We've been doing what we do since 1993 in Carlsbad, California. Each year since, prAna has welcomed increasingly more people to the prAna way of life through a multi-channel strategy including our own branded stores, a robust ecommerce business, and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014 and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company.ABOUT THE POSITION The Sr. Lifecycle Automation Specialist is customer obsessed and an experienced, innovative customer lifecycle marketer. The ideal candidate has been successful in using data driven insights to identify opportunities and personalize the customer experience through their lifecycle. You have developed automated customer journeys across multiple channels including email, SMS, paid channels, etc. to improve engagement, drive revenue, increase customer retention and impact other key customer KPIs.In this role, you will be responsible for the end-to-end development of lifecycle marketing campaigns/customer journeys and all data that supports it. This includes strategic program development, asset coordination across creative and marketing teams, hands on system/platform execution, and analytics of all lifecycle campaigns.To succeed in this position, you are a self-starter. You have experience developing or improving existing dynamic and targeted campaigns. You are data-driven and leverage results to help influence decisions to improve customer LTV. You have a strong understanding of data feed management between multiple systems and take initiative to ensure the data is correct to provide the best customer experience.This position combines creative thinking, exceptional communication skills, and detail orientation to deliver a consistent and relevant brand experience through email, SMS and other digital marketing channels. This position has a high degree of autonomy, independent thinking and sound judgement while still collaborating cross functionally and within a matrixed organization. Teams you will work with include but are not limited to Performance Marketing, eCommerce Operations, Customer Marketing, Digital Design, Web Development, IT/IS, Analytics, and 3rd party vendors.HOW YOU'LL MAKE A DIFFERENCE
Own and manage lifecycle campaigns from ideation to execution and analysis.Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels.Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention.Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns.Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies.Maintain knowledge of best practices, tools, industry trends and regulation requirements.Own A/B testing schedule within customer journeys / automation campaigns.Perform other duties as assigned.YOU ARE
Initiative, proactive, self-directed.Data obsessed, results-driven, goal-oriented.Ability to prioritize and work against aggressive deadlines.Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company.Strong organizational, analytical and creative skills.Ability to operate in the spirit of service (SEVA) in how we treat our customers and each other.YOU HAVE
Bachelor's degree required, in Marketing or Business highly preferred.5 to 8 years of experience in email marketing and CRM roles, preferably within apparel.Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated marketing.Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.).Proficiency with SMS platform (Attentive or others).Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool.This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.prAna
is an active California Lifestyle Brand that celebrates the spirit of adventure and discovery, empowering individuals to embrace an active lifestyle and pursue their passions with confidence and enthusiasm. We design apparel that blends style & versatility for individuals who embrace movement and have a deep reverence for nature.We've been doing what we do since 1993 in Carlsbad, California. Each year since, prAna has welcomed increasingly more people to the prAna way of life through a multi-channel strategy including our own branded stores, a robust ecommerce business, and an established wholesale distribution of over 1,400 retailers across the US, Canada, and Europe.prAna was acquired by Columbia Sportswear Company (CSC) in June, 2014 and is part of the family of brands in the CSC portfolio, including Columbia, Mountain Hardwear and Sorel. prAna is headquartered in Carlsbad, California and operates as a wholly owned subsidiary of Columbia Sportswear Company.ABOUT THE POSITION The Sr. Lifecycle Automation Specialist is customer obsessed and an experienced, innovative customer lifecycle marketer. The ideal candidate has been successful in using data driven insights to identify opportunities and personalize the customer experience through their lifecycle. You have developed automated customer journeys across multiple channels including email, SMS, paid channels, etc. to improve engagement, drive revenue, increase customer retention and impact other key customer KPIs.In this role, you will be responsible for the end-to-end development of lifecycle marketing campaigns/customer journeys and all data that supports it. This includes strategic program development, asset coordination across creative and marketing teams, hands on system/platform execution, and analytics of all lifecycle campaigns.To succeed in this position, you are a self-starter. You have experience developing or improving existing dynamic and targeted campaigns. You are data-driven and leverage results to help influence decisions to improve customer LTV. You have a strong understanding of data feed management between multiple systems and take initiative to ensure the data is correct to provide the best customer experience.This position combines creative thinking, exceptional communication skills, and detail orientation to deliver a consistent and relevant brand experience through email, SMS and other digital marketing channels. This position has a high degree of autonomy, independent thinking and sound judgement while still collaborating cross functionally and within a matrixed organization. Teams you will work with include but are not limited to Performance Marketing, eCommerce Operations, Customer Marketing, Digital Design, Web Development, IT/IS, Analytics, and 3rd party vendors.HOW YOU'LL MAKE A DIFFERENCE
Own and manage lifecycle campaigns from ideation to execution and analysis.Build marketing automation efforts from start to finish, including targeting, list creation, design sourcing, business approval and deployment for email and additional channels.Identify and segment audiences across multiple platforms, improving targeting and personalization, improving overall customer retention.Leverage customer purchases and browsing behaviors to develop dynamic email triggers and campaigns.Primary point of contact with 3rd party vendors to identify and implement new and innovative strategies.Maintain knowledge of best practices, tools, industry trends and regulation requirements.Own A/B testing schedule within customer journeys / automation campaigns.Perform other duties as assigned.YOU ARE
Initiative, proactive, self-directed.Data obsessed, results-driven, goal-oriented.Ability to prioritize and work against aggressive deadlines.Flexibility and adaptability to work with changing priorities, evolving responsibilities and scope of work in a rapidly growing company.Strong organizational, analytical and creative skills.Ability to operate in the spirit of service (SEVA) in how we treat our customers and each other.YOU HAVE
Bachelor's degree required, in Marketing or Business highly preferred.5 to 8 years of experience in email marketing and CRM roles, preferably within apparel.Minimum 2 years tactical, hands-on experience executing automation and developing and implementing automated marketing.Proficiency with Enterprise Level ESPs (Epsilon, SFMC, Emarsys, etc.).Proficiency with SMS platform (Attentive or others).Proficient with Google Analytics, Omniture/Adobe Analytics or other online reporting tool.This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.
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