Heritage Bank
Communications and Marketing Specialist
Heritage Bank, Reno, Nevada, United States, 89550
About The Role
POSITION SUMMARY
The Communications and Marketing Specialist will have a dual reporting relationship to the Human Resources Director and division President. The primary focus includes leading the functions and various tasks related to Communications and Marketing such as coordinating marketing events and materials, managing internal/external communications and relationship management data, social media site management, and direct mail/email campaigns. This position is also responsible for the oversight of the division Community Reinvestment Act and provides general support to the HR function as needed.Essential Duties and Responsibilities
Communications and MarketingLead the coordination of special events for customers and assist with other bank sponsored events.Create in-house graphics and marketing materials.Work with Haberfeld representatives in development of mailers for potential customers, internal shops, and selling the Haberfeld way training.Manage High Performance Growth (HPG) for Big Day promotions and in branch gifts and displays.Develop and schedule email marketing campaigns using Salesforce Marketing Cloud.Generate reports and conduct data analytics within the nCino Salesforce/CRM system for existing customer and prospecting purposes.Work with internal compliance to ensure marketing materials are with company policy guidelines.Make periodic branch visits to ensure branch staff are using up to date collateral items and branch marketing materials are current and in compliance.Update and manage company website, intranet, and social media sites in compliance with bank policy.Community Reinvestment Act (CRA)Administer the policies and proceeds for division compliance with the CRA Program.Lead the coordination of the division's community outreach activities and special events.Assist management, lending staff and branch relationship managers with identifying community development opportunities within division's market area. Community development activities include community development loans, service activities, and donations that qualify for CRA.Oversee CRA tracking and reporting the division's CRA activities into the Kadince system.Conduct CRA training for all division employees and board members.Maintain required CRA branch files and notes as required by regulation and GBCI policy.Human Resources SupportAssist HR with various duties to support the HR function as directed by the Human Resources Director.Division CoordinatorCRA CoordinatorHPG/Haberfeld (High Performance Growth) CoordinatorEverFi CoordinatorPerform other duties as assigned by supervisor/manager.About You
QUALIFICATIONSKNOWLEDGE, SKILL, ABILITY:Bachelor's degree in related field; or four years related experience and/or training; or equivalent combination of education and experience.Excellent understanding of niche marketing concepts.Advanced understanding of social media marketing strategies.Strong knowledge of data analytics and ability to interpret and communicate results.Proficient with Microsoft and Adobe Suites.Excellent communication skills, both verbal and written.Ability to work independently.Ability to maintain strict confidentialityStrong organizational skills.Excellent customer service skills.Prior banking experience preferredWORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually quiet.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms.Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.Specific lifting abilities required by this job include: Sedentary work. Exerting up to 20 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.What We Offer
COMPENSATION & BENEFITS: Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position. We offer an extensive benefits package that includes, but is not limited to medical, dental, vision, and life insurance, a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a 401(k) retirement savings plan, discounts on banking products and services, Paid Time Off (PTO) and holidays. Visit our website for more details!COMPANY OVERVIEW: We are a family of banks whose unique local presence reflects the communities we serve. We welcome the opportunity to grow and change as our customers and communities do the same. Read our story, learn about our banks, and experience life at Glacier Bancorp, Inc. all from our website. Check it out!We are an Equal Opportunity Employer and qualified applicants or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state or local laws.Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.No Recruiters or unsolicited agency referrals please.
POSITION SUMMARY
The Communications and Marketing Specialist will have a dual reporting relationship to the Human Resources Director and division President. The primary focus includes leading the functions and various tasks related to Communications and Marketing such as coordinating marketing events and materials, managing internal/external communications and relationship management data, social media site management, and direct mail/email campaigns. This position is also responsible for the oversight of the division Community Reinvestment Act and provides general support to the HR function as needed.Essential Duties and Responsibilities
Communications and MarketingLead the coordination of special events for customers and assist with other bank sponsored events.Create in-house graphics and marketing materials.Work with Haberfeld representatives in development of mailers for potential customers, internal shops, and selling the Haberfeld way training.Manage High Performance Growth (HPG) for Big Day promotions and in branch gifts and displays.Develop and schedule email marketing campaigns using Salesforce Marketing Cloud.Generate reports and conduct data analytics within the nCino Salesforce/CRM system for existing customer and prospecting purposes.Work with internal compliance to ensure marketing materials are with company policy guidelines.Make periodic branch visits to ensure branch staff are using up to date collateral items and branch marketing materials are current and in compliance.Update and manage company website, intranet, and social media sites in compliance with bank policy.Community Reinvestment Act (CRA)Administer the policies and proceeds for division compliance with the CRA Program.Lead the coordination of the division's community outreach activities and special events.Assist management, lending staff and branch relationship managers with identifying community development opportunities within division's market area. Community development activities include community development loans, service activities, and donations that qualify for CRA.Oversee CRA tracking and reporting the division's CRA activities into the Kadince system.Conduct CRA training for all division employees and board members.Maintain required CRA branch files and notes as required by regulation and GBCI policy.Human Resources SupportAssist HR with various duties to support the HR function as directed by the Human Resources Director.Division CoordinatorCRA CoordinatorHPG/Haberfeld (High Performance Growth) CoordinatorEverFi CoordinatorPerform other duties as assigned by supervisor/manager.About You
QUALIFICATIONSKNOWLEDGE, SKILL, ABILITY:Bachelor's degree in related field; or four years related experience and/or training; or equivalent combination of education and experience.Excellent understanding of niche marketing concepts.Advanced understanding of social media marketing strategies.Strong knowledge of data analytics and ability to interpret and communicate results.Proficient with Microsoft and Adobe Suites.Excellent communication skills, both verbal and written.Ability to work independently.Ability to maintain strict confidentialityStrong organizational skills.Excellent customer service skills.Prior banking experience preferredWORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually quiet.PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this job, the employee is often required to: sit; use hands in repetitive motions to finger, grasp, handle or feel; and talk or hear. The employee is occasionally required to: stand; walk; and lift or reach with hands and arms.Must be able to operate routine office equipment including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators. Must be able to routinely perform work on computer for an average of 6-8 hours per day, when necessary. Must be able to work extended hours or travel off site whenever required or requested by management. Must be capable of regular, reliable and timely attendance. Must be capable of climbing / descending stairs in an emergency situation.Specific lifting abilities required by this job include: Sedentary work. Exerting up to 20 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.Specific vision abilities required by this job include: The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; visual inspection involving small defects, small parts, and/or operation/inspection of machines and/or using measurement devices at distances close to the eyes.What We Offer
COMPENSATION & BENEFITS: Starting salary is dependent upon relevant experience and may vary based on the geographic location of the position. We offer an extensive benefits package that includes, but is not limited to medical, dental, vision, and life insurance, a health savings account option, an Employee Assistance Program (EAP), a health rewards program, a 401(k) retirement savings plan, discounts on banking products and services, Paid Time Off (PTO) and holidays. Visit our website for more details!COMPANY OVERVIEW: We are a family of banks whose unique local presence reflects the communities we serve. We welcome the opportunity to grow and change as our customers and communities do the same. Read our story, learn about our banks, and experience life at Glacier Bancorp, Inc. all from our website. Check it out!We are an Equal Opportunity Employer and qualified applicants or employees will receive consideration for employment without regard to race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, mental or physical disability, genetic information, protected veteran status, or any other category protected by applicable federal, state or local laws.Glacier Bancorp, Inc. does not sponsor applicants for work visas. All applicants must be legally authorized to work in the US.No Recruiters or unsolicited agency referrals please.