Experis
US - Country Marketing Mgr III - UST
Experis, Palo Alto, California, United States, 94306
Position: Marketing ManagerLocation: Spring, TXDuration: 1 month
(It has potential for long for the right candidate)Pay Rate Range: $50 to $55/hr
Why This Role is Unique:Impact & Visibility:
You will be instrumental in driving the global growth of HP's commercial product line, including PCs, printers, peripherals, and workplace services, helping HP achieve its ambitious business objectives.World-class Brand & Culture:
Work with one of the world's most recognized brands, with a heritage rooted in Silicon Valley and the unique HP Way culture.
What You'll Do:
Cross-functional Collaboration:
Work with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science teams to define strategy and build scalable growth models.Partner with Market and Country Marketing teams to implement acquisition models across paid and organic channels.
Growth Model Development:
Create and maintain core acquisition models for commercial products/services using qualitative and quantitative approaches (e.g., demand creation, ABM).Continuously refine acquisition models through rapid experimentation.
Content & Asset Development:
Collaborate with Product Marketing to adapt content and assets for scalable or account-based marketing programs, tailored to customer journey stages and account status.
Performance Measurement:
Forecast, measure, and report on the performance of growth models and campaigns using key metrics like MQA (Marketing Qualified Accounts), MQO (Marketing Qualified Opportunities), and MCW (Marketing Contributed Wins).
Funnel Optimization:
Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel, as well as the product onboarding experience.
Retention & Engagement Models:
Eventually establish and implement Retention and Engagement models to drive ongoing growth and user satisfaction.
What We're Looking For:Marketing Expertise:
Proven experience in executing multi-channel marketing campaigns within the Commercial/Enterprise/B2B sector, with a strong focus on integrated marketing and account-based strategies.
End-to-End Connections Planning:
Deep understanding of the Customer Decision Journey and how to create outstanding customer experiences that convert target accounts. Experience in developing content for account-based programs aligned with journey stages.
Growth Expertise:
Over 5 years of expertise in building scalable growth models (e.g., ABM, demand capture, Reforge) and driving growth for Commercial/Enterprise/B2B products/services.
Analytical Skills:
Proficient in analyzing large datasets using tools like Excel, Power BI, Python, SQL, Google Analytics, Heap, and Amplitude to inform strategies and tactics.
Cross-functional Execution Skills:
Experience collaborating with paid media, search, and content teams to drive digital strategies for account-based marketing programs (digital ads, paid social, content syndication, etc.).Ability to contribute to web and landing page experience development for target accounts.
Learning Mindset:
Strong curiosity and drive to continually improve, both individually and with your team.
To Apply:Submit your application with relevant experience and qualifications for consideration.
(It has potential for long for the right candidate)Pay Rate Range: $50 to $55/hr
Why This Role is Unique:Impact & Visibility:
You will be instrumental in driving the global growth of HP's commercial product line, including PCs, printers, peripherals, and workplace services, helping HP achieve its ambitious business objectives.World-class Brand & Culture:
Work with one of the world's most recognized brands, with a heritage rooted in Silicon Valley and the unique HP Way culture.
What You'll Do:
Cross-functional Collaboration:
Work with Marketing, Product, Insights, Go-to-Market, Media, Content, and Data Science teams to define strategy and build scalable growth models.Partner with Market and Country Marketing teams to implement acquisition models across paid and organic channels.
Growth Model Development:
Create and maintain core acquisition models for commercial products/services using qualitative and quantitative approaches (e.g., demand creation, ABM).Continuously refine acquisition models through rapid experimentation.
Content & Asset Development:
Collaborate with Product Marketing to adapt content and assets for scalable or account-based marketing programs, tailored to customer journey stages and account status.
Performance Measurement:
Forecast, measure, and report on the performance of growth models and campaigns using key metrics like MQA (Marketing Qualified Accounts), MQO (Marketing Qualified Opportunities), and MCW (Marketing Contributed Wins).
Funnel Optimization:
Collaborate with Product, Design, and Engineering teams to optimize the acquisition, activation, and retention funnel, as well as the product onboarding experience.
Retention & Engagement Models:
Eventually establish and implement Retention and Engagement models to drive ongoing growth and user satisfaction.
What We're Looking For:Marketing Expertise:
Proven experience in executing multi-channel marketing campaigns within the Commercial/Enterprise/B2B sector, with a strong focus on integrated marketing and account-based strategies.
End-to-End Connections Planning:
Deep understanding of the Customer Decision Journey and how to create outstanding customer experiences that convert target accounts. Experience in developing content for account-based programs aligned with journey stages.
Growth Expertise:
Over 5 years of expertise in building scalable growth models (e.g., ABM, demand capture, Reforge) and driving growth for Commercial/Enterprise/B2B products/services.
Analytical Skills:
Proficient in analyzing large datasets using tools like Excel, Power BI, Python, SQL, Google Analytics, Heap, and Amplitude to inform strategies and tactics.
Cross-functional Execution Skills:
Experience collaborating with paid media, search, and content teams to drive digital strategies for account-based marketing programs (digital ads, paid social, content syndication, etc.).Ability to contribute to web and landing page experience development for target accounts.
Learning Mindset:
Strong curiosity and drive to continually improve, both individually and with your team.
To Apply:Submit your application with relevant experience and qualifications for consideration.