Digital Marketing Manager I

Please make note of the job title as it is Digital Marketing Coordinator - DDX

CRM marketing channels (Salesforce is preferred, but not mandatory)Email, text, and app marketingRetail background is not mandatory, but is helpfulStrong communication skillsAble to operate and navigate efficiently with cross-functional team members. Collaboration is key for this role as a member within a larger team.Interview Type: 2 Teams Meetings; video conference call

Summary:

This position is responsible for supporting SalonCentric in executional support for all Data Driven Experiences (DDx) and Customer Relationship Marketing (CRM) programs.With a focus on project management and execution, this position works directly with internal cross-functional team members, for implementation of CRM activations that build and support an omni-channel view of the customer.The SalonCentric CRM programs leverage our customer data to drive loyalty, engagement and incremental sales through targeted marketing vehicles, which include email, direct mail, text messaging, paid media and the SalonCentric App.Position Responsibilities:CRM Campaign Development and Execution

Supports CRM plans and execute targeted, journey-based marketing campaigns to drive sales and conversionCommunicates to internal teams and manage comprehensive CRM campaign calendar to support CRM activities, among Store, Street and eCommerce, including but not limited to key Brand initiativesCollaborates and streamlines information across the DDX/CRM Team to support execution of strategic CRM programsWork with CRM agency in setting up campaigns and delivering assets so emails, paid media, direct mail and SMS can be deployed to defined customer segmentsEnsure all relevant parties are notified prior to campaign deployment as aligned onOrganize and support Third Party Vendor and billing management across functional teamSupport & organize the various part of DDX CRM Activations to ensure seamless executionAnalysis & Optimization

Review and analyze campaign analyses from data supplied by CRM agency and internal databaseDeliver and present ad hoc analysis requests internallyMonitor campaign results such as open rates, click-through rates and unsubscribe rates to maintain and adjust our best practices and benchmarksMonitor competitors and other retailers to stay up-to-date on best practices. Keep informed of CRM trends, tools & technologiesCustomer Acquisition & Database Maintenance

Support database quality and implement database updates/upgradesBrainstorm and implement new acquisition tactics to continue to grow active and engaged customer baseCollecting and analyzing feedback from internal systems to support campaign execution expectations and goalsPosition Responsibilities:

1 - 3 years of marketing / digital marketing experience. Brand management and exposure to CRM preferred.Excellent written and verbal communication skills required.Demonstrated project management skills. Ability to work in a fast-paced environment and accelerate multiple projects simultaneously while remaining detail-oriented and deadline-driven.Strong analytical marketing orientation. Understanding of financial assessment and ROI analysisTeam player with strong interpersonal skills. Able to interact professionally with all levels of management, brand partners and outside vendors. Able to mobilize others to achieve results.Able to provide clear creative direction and critical feedback to Creative Services to ensure all messaging is compelling and visually impactfulBachelors Degree in Marketing, Business, or similar area required.