Tbwa Chiat/Day Inc
Outbound Marketing Lead
Tbwa Chiat/Day Inc, Denver, Colorado, United States, 80219
Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.We are seeking a talented and results-driven Outbound Marketing Lead. This role will be responsible for building and scaling demand generation campaigns from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Specialist will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.You will:Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channelsWork with technical teams to scope personalization strategies at scaleWork closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leadsUtilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvementConduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordinglyMonitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metricsCollaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategyStay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tacticsYou’d be a great fit for this role if:You have 3-5+ years of experience in B2B Outbound Marketing rolesYou have a fundamental understanding of demand strategies, tactics, and best practicesYou have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and SalesforceYou have experience taking handmade, manual processes and scaling to sustainable automated systemsYou are proficient in Excel and comfortable navigating large data setsYou are an excellent communicator, both written and verbalYou possess strong analytical skills with the ability to measure and optimize marketing performanceYou love to work collaboratively in cross-functional teamsYou have experience in a high growth startup environment, and thrive in roles with autonomyYou are results-oriented with a focus on driving revenue growth and customer successYou are self-motivated, proactive, and adaptable to changing business needsCompensation and Benefits:Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $135,000Group B: $122,500Group C: $108,000Examples of cities located in each Compensation Grouping:
Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San DiegoGroup B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and PortlandGroup C = All remaining cities
Benefits offered include:
Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.comHeadway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify.
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Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 34,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.We want your time here to be the most meaningful experience of your career.
Join us, and help change mental healthcare for the better.We are seeking a talented and results-driven Outbound Marketing Lead. This role will be responsible for building and scaling demand generation campaigns from untapped audiences of providers. The ideal candidate has a creative approach to customer outreach, a proven track record of delivering successful campaigns and generating pipeline. This role requires a deep understanding of audience segmentation, value proposition messaging and content engagement strategies, CRM and automation tools, and lead nurture tactics. The Outbound Specialist will work closely with the marketing and sales teams to identify and target key audiences, create campaigns, and measure the success of marketing efforts.You will:Collaborate across business segments to create personalized content and messaging for target accounts, including email campaigns, social, webinars, events, and other marketing channelsWork with technical teams to scope personalization strategies at scaleWork closely with the sales team to align efforts with sales goals, provide sales enablement resources, and ensure smooth handoff of qualified leadsUtilize marketing automation, CRM, and other tools to implement and track campaigns, measure performance, and optimize efforts for continuous improvementConduct research and analysis to identify target audiences, assess their needs, pain points, and preferences, and tailor marketing campaigns accordinglyMonitor and report on the success of initiatives, including key performance indicators (KPIs) such as pipeline generated, revenue influenced, engagement metrics, and other relevant metricsCollaborate with cross-functional teams, such as sales, account management, and product, to ensure efforts are integrated into the overall marketing and sales strategyStay updated on industry trends, best practices, and emerging technologies, and apply them to optimize the team’s strategies and tacticsYou’d be a great fit for this role if:You have 3-5+ years of experience in B2B Outbound Marketing rolesYou have a fundamental understanding of demand strategies, tactics, and best practicesYou have demonstrated success with marketing automation, CRM, and other marketing tools such as Outreach and SalesforceYou have experience taking handmade, manual processes and scaling to sustainable automated systemsYou are proficient in Excel and comfortable navigating large data setsYou are an excellent communicator, both written and verbalYou possess strong analytical skills with the ability to measure and optimize marketing performanceYou love to work collaboratively in cross-functional teamsYou have experience in a high growth startup environment, and thrive in roles with autonomyYou are results-oriented with a focus on driving revenue growth and customer successYou are self-motivated, proactive, and adaptable to changing business needsCompensation and Benefits:Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
Group A: $135,000Group B: $122,500Group C: $108,000Examples of cities located in each Compensation Grouping:
Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San DiegoGroup B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and PortlandGroup C = All remaining cities
Benefits offered include:
Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please contact talent@findheadway.comHeadway employees work remotely across the US, with the option to work from offices in New York City and San Francisco. Headway participates in E-Verify.
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