Wilson Sporting Goods
Marketing Manager, Footwear
Wilson Sporting Goods, Los Angeles, California, United States, 90079
OverviewPassion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. And these are the qualities that our global team embodies every day as we pursue one shared bold mission: to ignite the true potential in every athlete.
We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.
Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.
What You'll DoThe Footwear Marketing Manager is responsible for developing and executing a marketing strategy that positions Wilson as a leader in both performance and sportstyle Footwear. They will lead marketing efforts to generate demand and will implement marketing mixes to increase brand awareness, influence consumer engagement, and drive business results.
Specific responsibilities include, but are not limited to:
Define and implement marketing strategy for Wilson Footwear
Oversee all Wilson Footwear marketing campaigns to drive successful product launches, Sport 360 initiatives and evergreen collections
Shape a complementary marketing mix that drives awareness and conversion (Media, PR, Retail, Social Media, Affiliates, Influencers, Content, Events, and Seeding)
Build a consumer acquisition plan that brings new consumers into the brand funnel
Drive meaningful and disruptive awareness for Wilson Footwear
Collaborate with creative leads on campaign development; maintain brand consistency across all activations
Actively engage in Proto-Reviews and Product Meetings as required
Co-lead the planning and management of the annual marketing budgets for respective category
Collaborate with Wilson Business Unit Marketing leads to integrate Footwear into plans and creative assets, driving cohesion and maximizing existing equity, relationships, reach, and scale
Work in concert with Apparel Marketing, Retail Marketing, and Community Marketing leads to drive awareness and increase traffic to Wilson DTC
Team up with the Partnerships & Collabs team to identify potential capsule collections, bundles, etc. to help drive awareness and brand heat.
Use and analyze data to identify trends, optimize campaigns, and measure performance, create actionable insights, identify gaps Report
Own regular marketing KPI reports and present high-level overviews to organizational leadership
Compensation: 100K-120K + 10% bonus opportunity
What We're Looking ForThis role requires a bachelor’s degree plus 5+ years of experience in Marketing or a related field (sports industry is a plus) or an equivalent combination of experience and education.
Additional requirements should include:
Significant interest, passion or experience in sneaker culture and tennis
Intimate understanding of traditional and emerging marketing tactics/channels
Sophisticated Consumer Mindset; In-depth knowledge of current and emerging consumer trends
Master collaborator with a proven ability to connect, align and enroll key stakeholders
Excellent written/verbal communication skills
Budget management skills; Proven ability to work with limited resources and budgets
Self-motivated with confidence to take initiative & ownership
Hyper efficient and organized with proven ability to effectively manage multiple projects in a dynamic environment
Ability to think creatively and innovatively
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.
We know that great people are what makes our brand great. We know that teams who bring a variety of skill sets, experiences and perspectives to challenge the status quo and create game-changing product means we are doing right by the athletes and coaches we serve. And that’s why we work with each member of our team to help them dream, discover, grow and realize their own full potential.
Evolving the sports world and being the best partner for players is no small task. We are continually looking to add hard-working, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Join us.
What You'll DoThe Footwear Marketing Manager is responsible for developing and executing a marketing strategy that positions Wilson as a leader in both performance and sportstyle Footwear. They will lead marketing efforts to generate demand and will implement marketing mixes to increase brand awareness, influence consumer engagement, and drive business results.
Specific responsibilities include, but are not limited to:
Define and implement marketing strategy for Wilson Footwear
Oversee all Wilson Footwear marketing campaigns to drive successful product launches, Sport 360 initiatives and evergreen collections
Shape a complementary marketing mix that drives awareness and conversion (Media, PR, Retail, Social Media, Affiliates, Influencers, Content, Events, and Seeding)
Build a consumer acquisition plan that brings new consumers into the brand funnel
Drive meaningful and disruptive awareness for Wilson Footwear
Collaborate with creative leads on campaign development; maintain brand consistency across all activations
Actively engage in Proto-Reviews and Product Meetings as required
Co-lead the planning and management of the annual marketing budgets for respective category
Collaborate with Wilson Business Unit Marketing leads to integrate Footwear into plans and creative assets, driving cohesion and maximizing existing equity, relationships, reach, and scale
Work in concert with Apparel Marketing, Retail Marketing, and Community Marketing leads to drive awareness and increase traffic to Wilson DTC
Team up with the Partnerships & Collabs team to identify potential capsule collections, bundles, etc. to help drive awareness and brand heat.
Use and analyze data to identify trends, optimize campaigns, and measure performance, create actionable insights, identify gaps Report
Own regular marketing KPI reports and present high-level overviews to organizational leadership
Compensation: 100K-120K + 10% bonus opportunity
What We're Looking ForThis role requires a bachelor’s degree plus 5+ years of experience in Marketing or a related field (sports industry is a plus) or an equivalent combination of experience and education.
Additional requirements should include:
Significant interest, passion or experience in sneaker culture and tennis
Intimate understanding of traditional and emerging marketing tactics/channels
Sophisticated Consumer Mindset; In-depth knowledge of current and emerging consumer trends
Master collaborator with a proven ability to connect, align and enroll key stakeholders
Excellent written/verbal communication skills
Budget management skills; Proven ability to work with limited resources and budgets
Self-motivated with confidence to take initiative & ownership
Hyper efficient and organized with proven ability to effectively manage multiple projects in a dynamic environment
Ability to think creatively and innovatively
Professional judgment and discretion that comes from years of experience in the field
Analytical skills to forecast and identify trends and challenges
Available to travel approximately 25% of the time, including weekdays, weekends, and evenings as required by events and business needs
Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.