Sr Analyst Media Analytics (Hybrid)

At Nespresso, we place people and specialty coffee at the heart of what we do. As part of our team, you'll be empowered to inspire, care, act, and innovate to reach your full potential and reimagine what coffee can be. As a certified B Corporation, we're committed to driving our triple bottom line - People, Profit, and Planet - by delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other, channeling our growth-minded spirit to set new standards in global coffee culture. Quality, sustainability, diversity, and inclusion are core to who we are and critical to our vision of driving positive change. Throughout our factories, boutiques, and office locations, Nespresso careers are brimming with best-in-class opportunities for your development and growth. Join us!POSITION SUMMARY:The Sr Analyst for Media Analytics is responsible for analyzing and interpreting media data to provide actionable insights and recommendations to optimize media campaigns and drive business growth. This is a hybrid position supporting in our Manhattan , NYC corporate HQ typically 1 day per week, while working remotely other days.RESPONSIBILITIES:Analytics Set-upDefine and implement best practices and standards for data analytics & data scienceGuide instrumentation of scalable metrics to measure efficiency, effectiveness, impact, and value to the business (e.g., web engagement, journey analysis, SEO and campaign analysis etc.)Work closely with a complex and decentralized organization that has distributed data ownership, potentially involving multiple projects across various teams. Foster strong and productive relationships with collaborators and stakeholdersDrive the implementation of propensity and attribution modeling, leveraging analytical insights to identify, understand, and predict player behavior, ultimately optimizing marketing strategies for enhanced engagement and conversionProvide support in the development, implementation, and supervision of channel forecasting and budget management processes & procedures, ensuring effective financial controlDashboarding + Insights DeliveryCreate & manage reporting as well as data visualization for Campaign Reporting, Analysis and Insight GenerationUtilize advanced analytical techniques to extract meaningful insights from large datasets and inform marketing decisionsCommunicate and present analytics findings and solutions to internal and external audiences, using clear & compelling data visualizations and narrativesCollaborate with senior leaders to generate insights from strategy execution aligned to business goals and desired outcomesConducting social campaign performance measurement, including the development of KPIs, projections, executive updates, and campaign post-mortem analysisReshaping weekly and monthly reporting to strike a balance between always on deliverables and campaign-specific work to maximize the utility of the analysisDeveloping dashboards to enable real-time performance insightsGuiding agency partners in the development of dashboards, reports, and the presentation of data and insights via regular and ad-hoc reportingAdvanced Analytics & ResearchLeverage machine learning and predictive modeling to identify trends, forecast performance, and optimize marketing strategiesEngage with business partners to pinpoint efficiencies and enhance the impact of our acquisition and retention channels, introducing innovative strategies, refining personalization and targeting, optimizing delivery processes, and incorporating new capabilitiesDrive digital growth through a thorough analysis of the competitive landscape, fine-tuning existing channel performance, and uncovering opportunities for operational efficiency enhancementsApply strategic thinking to identify and quantify emerging opportunities, assess their impact on players, and present new recommendations aimed at propelling business growthAudience Strategy & TestingDevelop and execute advanced audience segmentation strategies, leveraging demographic, psychographic, and behavioral insights to enable optimized targeting and personalized marketing messagesRecommend and prioritize strategic testing opportunities to improve conversion rates and customer journeysIdentify best performing, most-valuable audience types based on lead source and working with Customer Insights and Finance to evaluate best customers for future growth and engagement opportunitiesSpearhead the creation and development of existing member segments through comprehensive collaboration with cross-functional teams, ensuring targeted and personalized communication strategies that align with business objectivesMedia EfficiencyBe a partner to media on Commercial Analytics Assessments & Brand Media Effectiveness Assessments to translate learnings for implementationCoordinate with external agency to manage CMM (Commerical Mix Model) adherenceInternal EvangelistAct as the subject matter expert for cross functional partners, sharing best practices, industry trends, monitoring competitive activity and developing KPI benchmarksManagement of Budgets and liaising with Accounting & FinanceRaise POs, ensure provision is made for yet un-invoiced spendsBe accessible to the Accounting teams for addressing any inquiries or concerns pertaining to accrualsREQUIREMENTS:Bachelor's Degree in Marketing, Statistics, Economics, Mathematics, Computer Science, Engineering, or a related field, Masters Degree is a plus!3+ years of experience in analyzing innovative, multi-channel campaigns to generate insights that drive future test and learn strategy; has a strong understanding of paid digital media, SEO, web, email, social platforms and how they impact data models for sales and service3+ years deep knowledge of digital marketing across email, SMS, app, social, display, search and programmatic platforms3+ years data visualization experience for creation of dashboards3+ years advanced data analytics knowledge and high proficiency with reporting/visualization tools such asAmazon Quick sight, Power BI, Tableau, Google Analytics orData StudioProficiency utilizing ExcelCertified Google Analytics and/orAdobe Analytics with 3+ years of experienceFamiliarity with digital marketing platforms and social media analytics toolsPrefer to have : Experience with DTC & B2C, in retail or CPG or luxury industriesGood to have: Advanced skills utilizing SQL, Python, or R; CRM (such as Salesforce.com or Microsoft Dynamics)experience ,attribution & propensity modeling experience, proficiency with statistical analysis tools & techniques to include experimental designSKILLS:Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insightsThe approximate pay range for this position is $110,000- $125,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.Nestle offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefits packages may vary depending on the position. Learn more at:About Us |Nestle Careers (nestlejobs.com)Requisition ID#320297It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

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