AvidXchange
VP of Growth Marketing - Demand Generation
AvidXchange, Charlotte, North Carolina, United States, 28245
Job Overview:
We are seeking an experienced and strategic Vice President of Growth Marketing to lead our demand generation efforts. This role will play a critical role in our Go-To-Market (GTM) strategy, owning top-of-funnel opportunities and driving lead generation initiatives. The ideal candidate will have a proven track record of success in a similar role within the finance technology industry and will be passionate about driving growth and building a robust pipeline.
What you'll do:Lead Generation Strategy:
Develop and implement comprehensive demand generation strategies that drive qualified leads and top-of-funnel opportunities.GTM Strategy:
Collaborate with the executive team to define and execute the company's Go-To-Market strategy, ensuring alignment with overall business goals.Campaign Management:
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, social media, and events.Analytics and Reporting:
Utilize data-driven insights to measure and report on the effectiveness of demand generation campaigns, providing regular updates to the executive team.Team Leadership:
Build, mentor, and lead a high-performing demand generation team, fostering a culture of innovation and continuous improvement.Collaboration:
Work closely with sales, product, and Revenue operations teams to ensure seamless alignment and collaboration across all stages of the customer journey.Market Research:
Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company remains at the forefront of the finance technology market.What we're looking for:
Experience:
10+ years of experience in growth marketing, demand generation, or a related field, with a significant portion of that experience in the finance technology industry.Leadership:
Proven track record of leading and scaling high-performing marketing teams.Strategic Thinking:
Strong strategic and analytical skills, with the ability to translate data into actionable insights.Technical Proficiency:
Proficient in marketing automation tools, CRM systems, and other relevant marketing technologies.Communication:
Excellent verbal and written communication skills, with the ability to effectively present to executive leadership.Education:
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.About AvidXchange
AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange,
mindset is everything . We are
Connected
as People ,
Growth Minded , and
Customer Obsessed . These three mindsets represent our culture - who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®.
Who you are:
A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.What you'll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company - we are building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.
AvidXers enjoy:
18 days PTO*11 Holidays (8 company recognized & 3 floating holidays)16 hours per year of paid Volunteer Time Off (VTO)Competitive HealthcareHigh Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage100% AvidXchange paid Dental Base Plan Coverage100% AvidXchange paid Life Insurance100% AvidXchange paid Long-Term Disability100% AvidXchange paid Short-Term DisabilityEmployee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependentsOnsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents401k Match up to 4%Parental Leave: 8 weeks 100% paid by AvidXchange***Discounts on Pet, Home, and Auto insuranceBrightDime Financial Wellness Tool, offered free to teammatesWeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centersPerks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and moreOnsite gym fitness center, yoga studio, and basketball court****Tuition Reimbursement up to the federal maximum of $5,250*****Hybrid Workplace FlexibilityFree parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Charlotte location only
***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
We are seeking an experienced and strategic Vice President of Growth Marketing to lead our demand generation efforts. This role will play a critical role in our Go-To-Market (GTM) strategy, owning top-of-funnel opportunities and driving lead generation initiatives. The ideal candidate will have a proven track record of success in a similar role within the finance technology industry and will be passionate about driving growth and building a robust pipeline.
What you'll do:Lead Generation Strategy:
Develop and implement comprehensive demand generation strategies that drive qualified leads and top-of-funnel opportunities.GTM Strategy:
Collaborate with the executive team to define and execute the company's Go-To-Market strategy, ensuring alignment with overall business goals.Campaign Management:
Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing, email marketing, content marketing, social media, and events.Analytics and Reporting:
Utilize data-driven insights to measure and report on the effectiveness of demand generation campaigns, providing regular updates to the executive team.Team Leadership:
Build, mentor, and lead a high-performing demand generation team, fostering a culture of innovation and continuous improvement.Collaboration:
Work closely with sales, product, and Revenue operations teams to ensure seamless alignment and collaboration across all stages of the customer journey.Market Research:
Stay abreast of industry trends, competitive landscape, and emerging technologies to ensure the company remains at the forefront of the finance technology market.What we're looking for:
Experience:
10+ years of experience in growth marketing, demand generation, or a related field, with a significant portion of that experience in the finance technology industry.Leadership:
Proven track record of leading and scaling high-performing marketing teams.Strategic Thinking:
Strong strategic and analytical skills, with the ability to translate data into actionable insights.Technical Proficiency:
Proficient in marketing automation tools, CRM systems, and other relevant marketing technologies.Communication:
Excellent verbal and written communication skills, with the ability to effectively present to executive leadership.Education:
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.About AvidXchange
AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange,
mindset is everything . We are
Connected
as People ,
Growth Minded , and
Customer Obsessed . These three mindsets represent our culture - who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years - that AvidXchange is a Great Place to Work®.
Who you are:
A go-getter with an entrepreneurial mindset - that means you are not afraid of taking risks, winning big or facing the unknown.Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.What you'll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company - we are building an experience. We remain committed to a culture where you can fully be 'you' - connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.
AvidXers enjoy:
18 days PTO*11 Holidays (8 company recognized & 3 floating holidays)16 hours per year of paid Volunteer Time Off (VTO)Competitive HealthcareHigh Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage100% AvidXchange paid Dental Base Plan Coverage100% AvidXchange paid Life Insurance100% AvidXchange paid Long-Term Disability100% AvidXchange paid Short-Term DisabilityEmployee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependentsOnsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents401k Match up to 4%Parental Leave: 8 weeks 100% paid by AvidXchange***Discounts on Pet, Home, and Auto insuranceBrightDime Financial Wellness Tool, offered free to teammatesWeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centersPerks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and moreOnsite gym fitness center, yoga studio, and basketball court****Tuition Reimbursement up to the federal maximum of $5,250*****Hybrid Workplace FlexibilityFree parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Charlotte location only
***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.