Tbwa Chiat/Day Inc
Senior Product Marketing Manager Charlotte, North Carolina, United States
Tbwa Chiat/Day Inc, Charlotte, North Carolina, United States, 28269
Charlotte, North Carolina, United States
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Overview:AvidXchange is seeking a dynamic and experienced Sr. Product Marketing Manager to join our team. This role will be pivotal in managing our analyst relations and conducting comprehensive market research across our buyer and supplier segments. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a proven track record of working with industry analysts and conducting market research.Key Responsibilities:Product Marketing:
Develop and execute go-to-market strategies for new and existing products.Create compelling product messaging and positioning that resonates with target audiences.Support sales and marketing teams with relevant market insights and product information.Develop marketing collateral, including case studies, white papers, and presentations.
Market Research:
Design and execute market research to gather data and insights on buyers and suppliers.Collaborate with internal teams to translate research findings into actionable marketing strategies.
Analyst Relations:
Develop and maintain strong relationships with key industry analysts.Manage briefing schedules and ensure timely and relevant communication with analysts.Coordinate analyst engagements including briefings, inquiries, and report reviews.Monitor and report on analyst coverage and sentiments regarding AvidXchange and its products.
Bringing New Products to Market:
Lead the development and execution of go-to-market plans for new products.Work closely with product development teams to ensure successful product launches.Identify market opportunities and develop strategies to capture them.Manage product launch activities, including coordinating with sales, marketing, and other internal teams.
Qualifications:Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.10+ years of experience in product marketing, market research, or a related role.Proven experience with analyst relations and managing engagements with industry analysts.Strong analytical skills with the ability to interpret complex data and market trends.Excellent written and verbal communication skills.Ability to work collaboratively with cross-functional teams.Strong project management skills and attention to detail.About AvidXchange:AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work.Who you are:A go-getter with an entrepreneurial mindset.Someone who understands that business is people-centric.Focused on making a difference for our customers.What you’ll get:18 days PTO*11 Holidays (8 company recognized & 3 floating holidays)16 hours per year of paid Volunteer Time Off (VTO)High Deductible Health Plan Option that has $0 monthly premium for teammate-only coverage100% AvidXchange paid Life Insurance100% AvidXchange paid Long-Term Disability100% AvidXchange paid Short-Term DisabilityEmployee Assistance Program (EAP)Onsite Health Clinic with Atrium Health**401k Match up to 4%Parental Leave: 8 weeks 100% paid by AvidXchange***Discounts on Pet, Home, and Auto insuranceBrightDime Financial Wellness ToolPerks at Work: free discount programOnsite gym fitness center, yoga studio, and basketball court****Tuition Reimbursement up to the federal maximum of $5,250*****Hybrid Workplace FlexibilityFree parking*Fully granted from beginning of the year, pro-rated if hired mid-year**Charlotte location only***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one yearAvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws.Apply for this job#J-18808-Ljbffr
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.Overview:AvidXchange is seeking a dynamic and experienced Sr. Product Marketing Manager to join our team. This role will be pivotal in managing our analyst relations and conducting comprehensive market research across our buyer and supplier segments. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a proven track record of working with industry analysts and conducting market research.Key Responsibilities:Product Marketing:
Develop and execute go-to-market strategies for new and existing products.Create compelling product messaging and positioning that resonates with target audiences.Support sales and marketing teams with relevant market insights and product information.Develop marketing collateral, including case studies, white papers, and presentations.
Market Research:
Design and execute market research to gather data and insights on buyers and suppliers.Collaborate with internal teams to translate research findings into actionable marketing strategies.
Analyst Relations:
Develop and maintain strong relationships with key industry analysts.Manage briefing schedules and ensure timely and relevant communication with analysts.Coordinate analyst engagements including briefings, inquiries, and report reviews.Monitor and report on analyst coverage and sentiments regarding AvidXchange and its products.
Bringing New Products to Market:
Lead the development and execution of go-to-market plans for new products.Work closely with product development teams to ensure successful product launches.Identify market opportunities and develop strategies to capture them.Manage product launch activities, including coordinating with sales, marketing, and other internal teams.
Qualifications:Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.10+ years of experience in product marketing, market research, or a related role.Proven experience with analyst relations and managing engagements with industry analysts.Strong analytical skills with the ability to interpret complex data and market trends.Excellent written and verbal communication skills.Ability to work collaboratively with cross-functional teams.Strong project management skills and attention to detail.About AvidXchange:AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work.Who you are:A go-getter with an entrepreneurial mindset.Someone who understands that business is people-centric.Focused on making a difference for our customers.What you’ll get:18 days PTO*11 Holidays (8 company recognized & 3 floating holidays)16 hours per year of paid Volunteer Time Off (VTO)High Deductible Health Plan Option that has $0 monthly premium for teammate-only coverage100% AvidXchange paid Life Insurance100% AvidXchange paid Long-Term Disability100% AvidXchange paid Short-Term DisabilityEmployee Assistance Program (EAP)Onsite Health Clinic with Atrium Health**401k Match up to 4%Parental Leave: 8 weeks 100% paid by AvidXchange***Discounts on Pet, Home, and Auto insuranceBrightDime Financial Wellness ToolPerks at Work: free discount programOnsite gym fitness center, yoga studio, and basketball court****Tuition Reimbursement up to the federal maximum of $5,250*****Hybrid Workplace FlexibilityFree parking*Fully granted from beginning of the year, pro-rated if hired mid-year**Charlotte location only***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one yearAvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws.Apply for this job#J-18808-Ljbffr