University Credit Union
Assistant Vice President, Marketing
University Credit Union, California, Missouri, United States, 65018
Ready to apply Before you do, make sure to read all the details pertaining to this job in the description below.JOB SUMMARY
Delivers on University Credit Unions core purpose of giving the University Community a financial advantage by building and nurturing relationships and programs within designated authority.
LOCATION
This position will be a hybrid arrangement with travel expectations to designated university partners and CU locations.
ABOUT UNIVERSITY CREDIT UNION
University Credit Union (UCU) is a purpose-driven financial cooperative dedicated to providing everyone in the university community a financial advantage.
UCU was founded in 1951, on-campus, by a group of UCLA employees. Over 70 years later, we continue to exclusively serve the university community and have expanded our reach beyond UCLA.
UCU delivers on our purpose to give every member in the university community a financial advantage by following our three key differentiators:
Founded by the University Community for the University Community
Conflict-free unbiased financial advice from certified professional coaches.
The top 5% best rates nationwide of all federally insured financial institutions.
KEY DUTIES AND RESPONSIBILITIES
Delivers on University Credit Unions Service Promises and Core Values to engage in behaviors that create member loyalty.
Responsible for executing traditional and new media marketing programs to achieve and support departmental and organizational goals.
Responsible for planning, coordinating, managing, monitoring, and analyzing marketing programs that support sales efforts for all consumer loan and consumer deposit product lines.
Utilizes data and analysis from multiple sources for planning and measurement of marketing strategies and campaigns.
Develops and oversees promotions including advertising, public relations, and promotional campaigns.
Participates in the inception and development of new services and products based on perceived member needs.
Ensures brand integrity is maintained in all marketing and communication channels.
Assumes responsibility for the planning, development and implementation of effective marketing strategies and policies.
Assumes responsibility for formulating and executing effective product and service strategies and programs.
Assumes responsibility for the development of effective promotion strategies.
Assumes responsibility for establishing and maintaining professional business relations with members, vendors, and trade contacts.
Effectively supervises marketing personnel, ensuring optimal performance.
Directs, trains, and appraises marketing personnel.
Assumes responsibility for related duties as required or assigned.
KNOWLEDGE & SKILLS
Education/Certification:
Bachelor's degree in marketing, sales, or business-related field required. Masters degree preferred. Additional business development or marketing training preferred in a credit union or banking environment where a consultative sales approach is used.
Required Knowledge:
Knowledge of Credit Union products and operations.
Thorough understanding of marketing, business, and media processes.
Knowledge of digital marketing strategies and marketing analytics.
Experience Required:
5 years of related experience.
Experience in organizing and directing multiple teams and departments.
Experience in planning marketing campaigns and other strategic initiatives.
Experience in executing digital marketing campaigns and providing insightful analysis of the results.
Skills/Abilities:
Excellent oral and written communication skills.
Well organized.
Attentive to detail.
Strong project management abilities.
Able to use related computer applications.
An independent thinker and self-starter.
Can do approach to resolving issues and overcoming objections.
Team UCU Benefits:
Investing in people is one of UCUs strategic priorities and we invest in Team UCU by offering a variety of excellent benefits:
Competitive compensation
Work from anywhere options for select positions.
A full 401(k) match
up to 6%
plus a potential additional annual profit share of up to
4%
Quarterly Gain Share awards, subject to meeting certain organization goals, with a payout of
up to 10%
of earnings
Employee loan discounts
Generous paid vacation, plus accrual of paid sick time, and additional discretionary floating and cultural holidays
12 paid Holidays
Personal growth development plans tailored to each member of Team UCU
Choice of medical, dental, and vision plans, including some options that are 100% paid for by the Credit Union.
Complementary Basic Life and Accidental Death and Dismemberment Insurance
Complementary long-term and short-term disability insurance and Employee Assistance Program
UCUs commitment to diversity, equity, and inclusion:
Diversity, equity, and inclusion play a key part in our dedication to giving everyone in the university community a financial advantage.
University Credit Union is committed to creating a diverse environment and is proud to be an equal opportunity employer.
ADA Requirements:
Physical Requirements:
If based remotely, may be required to travel up to 20% of the time to the UCU HQ in Los Angeles. Must be able to travel and move within buildings to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
Working Conditions:
If working onsite, must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Mental and/or Emotional Requirements:
Must be able to perform job functions independently or with limited supervision.
This Job Description provides a general summary of the position available and is not intended to be exhaustive.
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Delivers on University Credit Unions core purpose of giving the University Community a financial advantage by building and nurturing relationships and programs within designated authority.
LOCATION
This position will be a hybrid arrangement with travel expectations to designated university partners and CU locations.
ABOUT UNIVERSITY CREDIT UNION
University Credit Union (UCU) is a purpose-driven financial cooperative dedicated to providing everyone in the university community a financial advantage.
UCU was founded in 1951, on-campus, by a group of UCLA employees. Over 70 years later, we continue to exclusively serve the university community and have expanded our reach beyond UCLA.
UCU delivers on our purpose to give every member in the university community a financial advantage by following our three key differentiators:
Founded by the University Community for the University Community
Conflict-free unbiased financial advice from certified professional coaches.
The top 5% best rates nationwide of all federally insured financial institutions.
KEY DUTIES AND RESPONSIBILITIES
Delivers on University Credit Unions Service Promises and Core Values to engage in behaviors that create member loyalty.
Responsible for executing traditional and new media marketing programs to achieve and support departmental and organizational goals.
Responsible for planning, coordinating, managing, monitoring, and analyzing marketing programs that support sales efforts for all consumer loan and consumer deposit product lines.
Utilizes data and analysis from multiple sources for planning and measurement of marketing strategies and campaigns.
Develops and oversees promotions including advertising, public relations, and promotional campaigns.
Participates in the inception and development of new services and products based on perceived member needs.
Ensures brand integrity is maintained in all marketing and communication channels.
Assumes responsibility for the planning, development and implementation of effective marketing strategies and policies.
Assumes responsibility for formulating and executing effective product and service strategies and programs.
Assumes responsibility for the development of effective promotion strategies.
Assumes responsibility for establishing and maintaining professional business relations with members, vendors, and trade contacts.
Effectively supervises marketing personnel, ensuring optimal performance.
Directs, trains, and appraises marketing personnel.
Assumes responsibility for related duties as required or assigned.
KNOWLEDGE & SKILLS
Education/Certification:
Bachelor's degree in marketing, sales, or business-related field required. Masters degree preferred. Additional business development or marketing training preferred in a credit union or banking environment where a consultative sales approach is used.
Required Knowledge:
Knowledge of Credit Union products and operations.
Thorough understanding of marketing, business, and media processes.
Knowledge of digital marketing strategies and marketing analytics.
Experience Required:
5 years of related experience.
Experience in organizing and directing multiple teams and departments.
Experience in planning marketing campaigns and other strategic initiatives.
Experience in executing digital marketing campaigns and providing insightful analysis of the results.
Skills/Abilities:
Excellent oral and written communication skills.
Well organized.
Attentive to detail.
Strong project management abilities.
Able to use related computer applications.
An independent thinker and self-starter.
Can do approach to resolving issues and overcoming objections.
Team UCU Benefits:
Investing in people is one of UCUs strategic priorities and we invest in Team UCU by offering a variety of excellent benefits:
Competitive compensation
Work from anywhere options for select positions.
A full 401(k) match
up to 6%
plus a potential additional annual profit share of up to
4%
Quarterly Gain Share awards, subject to meeting certain organization goals, with a payout of
up to 10%
of earnings
Employee loan discounts
Generous paid vacation, plus accrual of paid sick time, and additional discretionary floating and cultural holidays
12 paid Holidays
Personal growth development plans tailored to each member of Team UCU
Choice of medical, dental, and vision plans, including some options that are 100% paid for by the Credit Union.
Complementary Basic Life and Accidental Death and Dismemberment Insurance
Complementary long-term and short-term disability insurance and Employee Assistance Program
UCUs commitment to diversity, equity, and inclusion:
Diversity, equity, and inclusion play a key part in our dedication to giving everyone in the university community a financial advantage.
University Credit Union is committed to creating a diverse environment and is proud to be an equal opportunity employer.
ADA Requirements:
Physical Requirements:
If based remotely, may be required to travel up to 20% of the time to the UCU HQ in Los Angeles. Must be able to travel and move within buildings to perform primarily sedentary work with limited physical exertion and occasional lifting of up to 10 lbs.
Working Conditions:
If working onsite, must be able to routinely perform work indoors in climate-controlled shared work area with minimal noise.
Mental and/or Emotional Requirements:
Must be able to perform job functions independently or with limited supervision.
This Job Description provides a general summary of the position available and is not intended to be exhaustive.
#J-18808-Ljbffr