Social Media Coordinator - Office of Admissions

Coordinate content for the highly visible, student-facing Admissions social media channels. Write, edit, produce, and curate written and visual content, including photos and videos, for all Admissions social channels. Create and manage an editorial calendar. Moderate comments submitted on social media channels and engage directly with audience members interacting with these channels. Verify all material for accuracy and appropriateness of presentation. Oversee the day-to-day activities on social media platforms, including Facebook, Twitter, Instagram, YouTube and others. Manage the Admissions social media ambassadors team. Promote user engagement by attending on-campus events designed to recruit and yield freshman and transfer students. Attend events to provide social media and communications support as needed. Collaborate on the production of content during live events. Create campaigns and posts and measure for success. Work with UMAC creative and project management teams to produce social content and copy that is channel appropriate and aligns with the UT Austin community student-focused areas around creative execution of brand concepts and plans. Monitor social media for breaking student news, and university retweet opportunities. Measure the health of all social media accounts and provide reports and updates to improve the performance of all channels. Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support UT Austin and Admissions social media strategy. ?