Technical Product Owner - Marketing

A recognized services company in Massachusetts is currently seeking a new Director, Technical Product Owner Marketing for a promising opportunity with their growing team.Responsibilities:Lead all aspects of the product ownership of Salesforce applications related to marketing teams, along with other applications in the marketing portfolioAct as the main point of contact for Salesforce marketing features and other marketing business systems, taking ownership of their development, improvement, and maintenance throughout the software development lifecycleWork closely with collaborators to understand organizational needs and priorities, and effectively translate them into technology development workActively share insights, knowledge, industry practices and developments across the organization.Work directly with the Engineering team to ensure solution designs meet requirements effectivelyLead the roadmap for the SAAS application platform, ensuring alignment with organizational goals, customer needs, and industry trendsContinuously evaluate and prioritize feature development and enhancement opportunitiesCollaborate with collaborators across the organization, including marketing teams, IT, business leaders, and end-users, to gather requirements, understand challenges, and prioritize needsPrioritize organizational needs and translate them into actionable technology development workBreak down complex requirements into user stories, define acceptance criteria, and create a product backlogWork within an Agile development framework, participating in sprint planning, daily stand-ups, sprint reviews, and retrospectivesPerform other duties, as neededQualifications:12+ years of experience and solid understanding of marketing functions, with a focus on marketing within a SAAS environmentDeep understanding of marketing functions, including knowledge of industry standards, and emerging trends in marketing technologyStrong knowledge of Marketing processes and functionsExperience with Salesforce and managing SAAS application platform roadmapsExperience with Salesforce, including Marketing Cloud and related modulesStrong analytical and problem-solving skillsFamiliarity with Agile development methodologies and experience working in multi-functional teamsExperience collaborating with business leadership to align strategy with the technology roadmapPrevious account or client management experienceConsulting experience in process optimizationStrong analytical and problem-solving skills