Deaconess Health System
System Manager of Marketing and Communication
Deaconess Health System, Evansville, Indiana, United States, 47725
Summary:
The Marketing Manager will develop and execute consumer marketing strategies, internal communications, and digital initiatives for the health system. This role involves leveraging data to identify business opportunities and ensure marketing plans align with Deaconess leadership goals.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Essential Functions:Develop and implement consumer marketing strategies and internal communications; oversee patient experience and public relations.Update Deaconess’ marketing strategies to align with industry standards and enhance market position.Lead marketing and digital/social strategy to improve engagement with patients, physicians, and the community.Advance digital capabilities with a customer-focused digital engagement strategy.Create consumer segmentation and performance marketing strategies to support service line goals.Develop a marketing dashboard to measure ROI and guide future investments.Use data to identify marketing priorities based on business opportunities and organizational readiness.Manage media relations, including press conferences and public appearances.Support consumer insights and develop go-to-market strategies based on research.Ensure marketing plans align with business goals and manage traditional and digital media buys.Enhance team engagement, recognition, and professional development.Requirements:Bachelor’s Degree in Marketing or related field.At least five years of relevant experience.Strong skills in marketing strategy, digital initiatives, and data analysis.
#J-18808-Ljbffr
The Marketing Manager will develop and execute consumer marketing strategies, internal communications, and digital initiatives for the health system. This role involves leveraging data to identify business opportunities and ensure marketing plans align with Deaconess leadership goals.
Remember to check your CV before applying Also, ensure you read through all the requirements related to this role.Essential Functions:Develop and implement consumer marketing strategies and internal communications; oversee patient experience and public relations.Update Deaconess’ marketing strategies to align with industry standards and enhance market position.Lead marketing and digital/social strategy to improve engagement with patients, physicians, and the community.Advance digital capabilities with a customer-focused digital engagement strategy.Create consumer segmentation and performance marketing strategies to support service line goals.Develop a marketing dashboard to measure ROI and guide future investments.Use data to identify marketing priorities based on business opportunities and organizational readiness.Manage media relations, including press conferences and public appearances.Support consumer insights and develop go-to-market strategies based on research.Ensure marketing plans align with business goals and manage traditional and digital media buys.Enhance team engagement, recognition, and professional development.Requirements:Bachelor’s Degree in Marketing or related field.At least five years of relevant experience.Strong skills in marketing strategy, digital initiatives, and data analysis.
#J-18808-Ljbffr