Tecovas
Trade Marketing Manager
Tecovas, Austin, Texas, us, 78716
Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.
Tecovas
is looking for a Trade Marketing Manager to lead the marketing strategy development and execution for our wholesale accounts, ensuring brand integrity and driving growth in our newest channel. Reporting directly to the Senior Director of Wholesale Operations, you will collaborate with our accounts and internal teams to create cohesive campaigns, manage project timelines and budget, and analyze performance metrics for continuous improvement.
This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.
What you'll do:
Strategy and Planning
Set channel marketing strategy and budgetCreate seasonal go-to-market plans tailored to each account to drive desired sales resultsCollaborate closely with Sales and Merchandising to ensure marketing strategy supports business goalsAccount Management
Lead go-to-market execution, partnering with retailers and internal teams to do soServe as primary marketing contact for our retailers with a customer-first mindsetAct as Tecovas' brand voice, approving retailer marketing assets and representing the company as necessary at marketing activationsCampaign Execution
Brief internal partners on channel needs and oversee requested deliverablesManage brand assets for external use, ensuring relevant assets are provided in a timely mannerMaintain wholesale-specific web pages on Tecovas.comSupport the planning and execution of trade shows in coordination with Sales and Sales OperationsPerformance Management
Analyze seasonal performance, sharing results with stakeholders and optimize budget allocation accordinglyConduct ongoing review of how the Tecovas brand is showing up in the marketplace, ensuring a consistently high brand standardExperience we're looking for:
Bachelor's degree in relevant field preferred, or equivalent combination of education and experience5+ years of relevant marketing experience, preferably in wholesale or retail environmentsSeasoned in working across multiple advertising channels, with bonus points for channel leadershipProven ability to manage complex projects and lead cross-functional teamsWhat you bring to the table:
You have excellent presentation and communication skills, with the ability to influence and persuade stakeholdersYou are organized and results oriented with proficiency in Excel and PowerPointYou are a self-starter with a strong work ethic, customer-centric mindset, and passion for the brandYou can navigate ambiguity and manage multiple priorities in a fast-paced environmentFull Time Benefits & Perks:
We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependentsPaid Parental LeaveFlexible PTO policyCorporate wellness programCompetitive salaryEligibility to participate in Corporate Bonus ProgramGenerous employee discounts!
About Us:
Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It's not the easiest or cheapest method, but we're committed to classic construction techniques that stand the test of time. With 40 retail stores (and counting) across the country, we're bringing western goods into new frontiers and aim to be the most welcoming brand in western. We're certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!
Important note:
We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!
Hiring process and disclaimer : Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!
Tecovas
is looking for a Trade Marketing Manager to lead the marketing strategy development and execution for our wholesale accounts, ensuring brand integrity and driving growth in our newest channel. Reporting directly to the Senior Director of Wholesale Operations, you will collaborate with our accounts and internal teams to create cohesive campaigns, manage project timelines and budget, and analyze performance metrics for continuous improvement.
This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.
What you'll do:
Strategy and Planning
Set channel marketing strategy and budgetCreate seasonal go-to-market plans tailored to each account to drive desired sales resultsCollaborate closely with Sales and Merchandising to ensure marketing strategy supports business goalsAccount Management
Lead go-to-market execution, partnering with retailers and internal teams to do soServe as primary marketing contact for our retailers with a customer-first mindsetAct as Tecovas' brand voice, approving retailer marketing assets and representing the company as necessary at marketing activationsCampaign Execution
Brief internal partners on channel needs and oversee requested deliverablesManage brand assets for external use, ensuring relevant assets are provided in a timely mannerMaintain wholesale-specific web pages on Tecovas.comSupport the planning and execution of trade shows in coordination with Sales and Sales OperationsPerformance Management
Analyze seasonal performance, sharing results with stakeholders and optimize budget allocation accordinglyConduct ongoing review of how the Tecovas brand is showing up in the marketplace, ensuring a consistently high brand standardExperience we're looking for:
Bachelor's degree in relevant field preferred, or equivalent combination of education and experience5+ years of relevant marketing experience, preferably in wholesale or retail environmentsSeasoned in working across multiple advertising channels, with bonus points for channel leadershipProven ability to manage complex projects and lead cross-functional teamsWhat you bring to the table:
You have excellent presentation and communication skills, with the ability to influence and persuade stakeholdersYou are organized and results oriented with proficiency in Excel and PowerPointYou are a self-starter with a strong work ethic, customer-centric mindset, and passion for the brandYou can navigate ambiguity and manage multiple priorities in a fast-paced environmentFull Time Benefits & Perks:
We offer insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependentsPaid Parental LeaveFlexible PTO policyCorporate wellness programCompetitive salaryEligibility to participate in Corporate Bonus ProgramGenerous employee discounts!
About Us:
Tecovas was born out of a love for cowboy boots, their time-honored craftsmanship, rich materials that last, and traditional styling that always looks good. Each pair of Tecovas boots is crafted by hand in over 200 steps. It's not the easiest or cheapest method, but we're committed to classic construction techniques that stand the test of time. With 40 retail stores (and counting) across the country, we're bringing western goods into new frontiers and aim to be the most welcoming brand in western. We're certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!
Important note:
We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we're headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual "on-site" interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you're on the fence, just give it a try!
Hiring process and disclaimer : Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply!