eShipping
Marketing Manager
eShipping, Parkville, Maryland, United States,
Position Summary
eShipping is a distribution chain management company, transforming the status quo offering of traditional 3PLs by developing complete solutions in the areas of transportation, warehousing, technology, and business intelligence. We are a growing team that embraces people development as a foundational principle.
We're searching for a Marketing Manager to develop, execute, and measure a range of strategic initiatives supporting our eShipping Sales & Marketing Lead Generation strategy. The ideal candidate has very strong project management skillsets and is familiar with the marketing funnel and sales pipeline. You will oversee the management of all trade show and association event operations, industry association strategy, special events, marketing campaigns, and sales support initiatives, all tied directly to our vertical marketing approach.
We are looking for someone who tightly manages project details, is organized, is a creative thinker, and does not shy away from wearing multiple hats on any given day. This role works closely with executive leadership and is a key point of contact across departments. Following initial training, this role is approved for a hybrid schedule of two days per week in office and three days worked from home.
Essential Duties and Responsibilities
Duties include but are not limited to the following:
Brand Management• Protect and maintain high brand standards and consistency across all internal and external touch points• Play an active role in cultivating the eShipping brand voice, value proposition, and key messaging• Manage special branding projects and new company acquisition branding, as needed
Marketing/Trade Show Operations• Act as lead coordinator on all industry sales events, trade shows, and special events• Proactively schedule and communicate with trade show event staff, ensuring registrations are executed early and all event details are confirmed well in advance of each show• Maintain event schedule for all trade shows and events, working with sales and marketing departments to ensure event timelines are scheduled and on track with no conflicts• Maintain trade show and event checklists and work with sales and marketing departments to meet deadlines from pre-production to post-production• Manage tradeshow booth and tabletop booth design and presentation with vendor• Coordinate shipping trade show crate(s) to and from trade show events, and the maintenance and storage of all trade show fixtures and equipment in between events• Schedule and manage special events on or off-site at trade shows where eShipping is an exhibitor, coordinating all hospitality-related tasks (booking food and beverage, permits, staffing, etc.)• Communicate effectively with the sales team leading up to each event, ensuring all schedules and details are conveyed and working with sales team leads to identify sponsorship, engagement, and special event opportunities• Manage budget and expenses for all trade show operations• Track and report on performance, attendance, and ROI for each trade show event
Vertical Marketing• Support new marketing strategies for current and expanding vertical markets• Own and drive industry association membership strategy and preferred partner program• Maintain association event schedule, working with sales and marketing departments to ensure event timelines are scheduled and on track with no conflicts• Manage account-based marketing campaigns in support of the eShipping vertical marketing strategy and drive revenue-generating activity and lead generation• Manage email marketing campaigns to nurture vertical targets, communicate to current customers, and drive inbound leads for transportation management and warehousing• Provide sales support in various areas, as needed
Marketing Management• Manage intranet platform vendor and assist with content development• Manage promotions vendor and company store• Provide marketing support across departments, as needed• Perform annual vendor contract negotiation and renewals• Assist in managing and optimizing budget and expenses for all marketing initiatives• Track and report on performance KPIs and ROI
Required Skills and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.• Ability to work independently with minimal leadership oversight• Excellent project management, follow through and detail orientation• The ability to effectively interact with Sales, Solutions, Account Management, and Executive teams• Excellent customer service, time management, and prioritization skills• Able to effectively utilize platforms including MS Office suite (primarily Word, Power Point, and Excel), Hubspot, etc.• Ability to work with a variety of people and personality types• Able to work within a fast-paced team environment• Work overtime as necessary to meet customer needs
Minimum Education and Experience• Bachelor's degree in Marketing or equivalent work experience required
Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This description reflects management's assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned.• Physical Demands: While performing the duties of this job, the employee is regularly required to remain in a stationary position for at least 50% of the time. The employee needs to occasionally move about inside the office to access file cabinets, office machinery, etc. The general level of physical activity would be defined as sedentary. The employee is regularly required to operate a computer and other office productivity machinery, such as a calculator, telephone, copy machine, and printer. Some movements of the hands, arms, and wrists may involve repetitive motions. Specific vision abilities required by this job include the ability to detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, and assess various activities and surroundings.• Cognitive/Mental Requirements: While performing the duties of this job, the employee is regularly required to comprehend and use basic language, either written or spoken, to communicate simple and complex information, ideas, and information. The employee is also required to use logic to define problems, collect information, establish facts, draw valid conclusions, interpret information, and deal with abstract variables for unique or unfamiliar situations. The employee must use problem-solving skills to formulate and apply appropriate courses of action for routine or familiar situations. The employee may be required to perform numerical operations including basic counting, adding, subtracting, multiplying, and dividing or more complex quantitative calculations.• Work Environment: While performing the duties of this job, the employee is inside a central heat and air-conditioned office building. The noise level in the work environment is minimal.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of an employee. Duties, responsibilities, and activities may change at any time with or without notice.
eShipping LLC is an equal opportunity employer.
eShipping is a distribution chain management company, transforming the status quo offering of traditional 3PLs by developing complete solutions in the areas of transportation, warehousing, technology, and business intelligence. We are a growing team that embraces people development as a foundational principle.
We're searching for a Marketing Manager to develop, execute, and measure a range of strategic initiatives supporting our eShipping Sales & Marketing Lead Generation strategy. The ideal candidate has very strong project management skillsets and is familiar with the marketing funnel and sales pipeline. You will oversee the management of all trade show and association event operations, industry association strategy, special events, marketing campaigns, and sales support initiatives, all tied directly to our vertical marketing approach.
We are looking for someone who tightly manages project details, is organized, is a creative thinker, and does not shy away from wearing multiple hats on any given day. This role works closely with executive leadership and is a key point of contact across departments. Following initial training, this role is approved for a hybrid schedule of two days per week in office and three days worked from home.
Essential Duties and Responsibilities
Duties include but are not limited to the following:
Brand Management• Protect and maintain high brand standards and consistency across all internal and external touch points• Play an active role in cultivating the eShipping brand voice, value proposition, and key messaging• Manage special branding projects and new company acquisition branding, as needed
Marketing/Trade Show Operations• Act as lead coordinator on all industry sales events, trade shows, and special events• Proactively schedule and communicate with trade show event staff, ensuring registrations are executed early and all event details are confirmed well in advance of each show• Maintain event schedule for all trade shows and events, working with sales and marketing departments to ensure event timelines are scheduled and on track with no conflicts• Maintain trade show and event checklists and work with sales and marketing departments to meet deadlines from pre-production to post-production• Manage tradeshow booth and tabletop booth design and presentation with vendor• Coordinate shipping trade show crate(s) to and from trade show events, and the maintenance and storage of all trade show fixtures and equipment in between events• Schedule and manage special events on or off-site at trade shows where eShipping is an exhibitor, coordinating all hospitality-related tasks (booking food and beverage, permits, staffing, etc.)• Communicate effectively with the sales team leading up to each event, ensuring all schedules and details are conveyed and working with sales team leads to identify sponsorship, engagement, and special event opportunities• Manage budget and expenses for all trade show operations• Track and report on performance, attendance, and ROI for each trade show event
Vertical Marketing• Support new marketing strategies for current and expanding vertical markets• Own and drive industry association membership strategy and preferred partner program• Maintain association event schedule, working with sales and marketing departments to ensure event timelines are scheduled and on track with no conflicts• Manage account-based marketing campaigns in support of the eShipping vertical marketing strategy and drive revenue-generating activity and lead generation• Manage email marketing campaigns to nurture vertical targets, communicate to current customers, and drive inbound leads for transportation management and warehousing• Provide sales support in various areas, as needed
Marketing Management• Manage intranet platform vendor and assist with content development• Manage promotions vendor and company store• Provide marketing support across departments, as needed• Perform annual vendor contract negotiation and renewals• Assist in managing and optimizing budget and expenses for all marketing initiatives• Track and report on performance KPIs and ROI
Required Skills and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.• Ability to work independently with minimal leadership oversight• Excellent project management, follow through and detail orientation• The ability to effectively interact with Sales, Solutions, Account Management, and Executive teams• Excellent customer service, time management, and prioritization skills• Able to effectively utilize platforms including MS Office suite (primarily Word, Power Point, and Excel), Hubspot, etc.• Ability to work with a variety of people and personality types• Able to work within a fast-paced team environment• Work overtime as necessary to meet customer needs
Minimum Education and Experience• Bachelor's degree in Marketing or equivalent work experience required
Physical Demands and Work Environment
The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. This description reflects management's assignment of essential functions; it does not proscribe or restrict the tasks that may be assigned.• Physical Demands: While performing the duties of this job, the employee is regularly required to remain in a stationary position for at least 50% of the time. The employee needs to occasionally move about inside the office to access file cabinets, office machinery, etc. The general level of physical activity would be defined as sedentary. The employee is regularly required to operate a computer and other office productivity machinery, such as a calculator, telephone, copy machine, and printer. Some movements of the hands, arms, and wrists may involve repetitive motions. Specific vision abilities required by this job include the ability to detect, determine, perceive, identify, recognize, judge, observe, inspect, estimate, and assess various activities and surroundings.• Cognitive/Mental Requirements: While performing the duties of this job, the employee is regularly required to comprehend and use basic language, either written or spoken, to communicate simple and complex information, ideas, and information. The employee is also required to use logic to define problems, collect information, establish facts, draw valid conclusions, interpret information, and deal with abstract variables for unique or unfamiliar situations. The employee must use problem-solving skills to formulate and apply appropriate courses of action for routine or familiar situations. The employee may be required to perform numerical operations including basic counting, adding, subtracting, multiplying, and dividing or more complex quantitative calculations.• Work Environment: While performing the duties of this job, the employee is inside a central heat and air-conditioned office building. The noise level in the work environment is minimal.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of an employee. Duties, responsibilities, and activities may change at any time with or without notice.
eShipping LLC is an equal opportunity employer.