Topgolf
Marketing Automation Specialist
Topgolf, Dallas, Texas, United States, 75215
This position is responsible for executing and optimizing automated marketing campaigns by building out technical journeys in email, SMS, and app push platforms to improve conversion and visit frequency, decrease churn, and optimize spend. Additionally, the Marketing Automation Specialist will play a key role in connecting player data through multiple sources to enhance personalization within these journeys. The specialist will work closely with program managers, email developers, and stakeholders on the broader Commercial & Digital, Event, and Brand teams.
Job Responsibilities
Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized and targeted communication to our audience.
Build out intricate workflows that align with business objectives and player segmentation strategies.
Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.
Collaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns.
Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact.
Implement A/B testing to refine and improve the effectiveness of automated communications.
Monitor and analyze the performance of automated campaigns, providing insights and recommendations for optimization.
Generate regular reports on key metrics such as open rates, click-through rates, and conversion rates.
Critical Skills & Experience Requirements
Strong analytical and problem-solving skills.
Ability to derive insights from customer data to inform journey strategies.
Effective communication skills to convey data-driven insights to non-technical stakeholders.
Strong organizational skills to handle multiple projects simultaneously.
Willingness to stay updated on industry trends, emerging technologies, and best practices in the marketing automation space.
Proactive approach to identifying and addressing data and platform challenges.
Detail-oriented with a focus on delivering high-quality, error-free automated campaigns.
Ability to work collaboratively with cross-functional teams and platform vendors.
Bachelor’s Degree in Computer science, Computer Engineering, Marketing, or related business field.
5+ Years management of marketing automation platforms (e.g. Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship).
5+ Years experience with marketing campaign design and implementation across channels (e.g. email, SMS, app push).
3+ Years relational table, query and custom audience development.
3+ Years data handling – utilizing both API and batch processing.
2+ Years familiarity with programming languages commonly used in data management (e.g. SQL).
2+ Years HTML development (including responsive) and CSS for email. (Preferred)
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Job Responsibilities
Design and implement automated marketing and event journeys across email, SMS, and app push platforms to deliver personalized and targeted communication to our audience.
Build out intricate workflows that align with business objectives and player segmentation strategies.
Manage and optimize marketing automation platforms and vendor relationships, ensuring seamless integration with other marketing technologies.
Collaborate with the Product Manager, CDP to ensure the seamless and effective triggering and deployment of downstream campaigns.
Utilize customer data to create audience segments and personalize automated campaigns for maximum relevance and impact.
Implement A/B testing to refine and improve the effectiveness of automated communications.
Monitor and analyze the performance of automated campaigns, providing insights and recommendations for optimization.
Generate regular reports on key metrics such as open rates, click-through rates, and conversion rates.
Critical Skills & Experience Requirements
Strong analytical and problem-solving skills.
Ability to derive insights from customer data to inform journey strategies.
Effective communication skills to convey data-driven insights to non-technical stakeholders.
Strong organizational skills to handle multiple projects simultaneously.
Willingness to stay updated on industry trends, emerging technologies, and best practices in the marketing automation space.
Proactive approach to identifying and addressing data and platform challenges.
Detail-oriented with a focus on delivering high-quality, error-free automated campaigns.
Ability to work collaboratively with cross-functional teams and platform vendors.
Bachelor’s Degree in Computer science, Computer Engineering, Marketing, or related business field.
5+ Years management of marketing automation platforms (e.g. Oracle Responsys, Salesforce Marketing Cloud, Vibes, Airship).
5+ Years experience with marketing campaign design and implementation across channels (e.g. email, SMS, app push).
3+ Years relational table, query and custom audience development.
3+ Years data handling – utilizing both API and batch processing.
2+ Years familiarity with programming languages commonly used in data management (e.g. SQL).
2+ Years HTML development (including responsive) and CSS for email. (Preferred)
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
Topgolf Entertainment Group does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website, employees or Human Resources. Topgolf will not pay fees for unsolicited agency resumes and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Topgolf Entertainment Group and will be processed accordingly without fee.
Topgolf participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.