Rochester Institute of Technology
Executive Director Marketing and Communications
Rochester Institute of Technology, New York, New York, us, 10261
Job Responsibilities
Leadership
Provide strategic direction, implementation, and oversight of the division's marketing and communications program; overseeing staff, external consultants and vendors tasked with implementing marketing programs, communicating to multiple audiences, and elevating the RIT brand. Provide guidance and mentoring for marketing and communications personnel in the division and within the team.Strategy Development and Implementation
Develop and execute a comprehensive marketing and communications strategy aligned with the division's goals and university contributions.Provide strategic guidance to F&A leaders on matters related to brand positioning, messaging, and creative direction. Oversee the creation of compelling and engaging content for various platforms, including websites, social media, and publications.Collaboration
Identify, initiate, and cultivate effective working partnerships and collaborations across the university to ensure alignment of F&A marketing and communications efforts to university, division and department goals. Identify approaches to effectively balance support for department-level and division-level needs. Foster a culture of collaboration, knowledge sharing and creativity within the team.Serve on committees to support institutional priorities and progress.Service Delivery
Set and oversee F&A's approach for delivering marketing and communications services to internal departments, ensuring departments receive both strategic and tactical support for various marketing and communications needs.Identify opportunities to streamline F&A's work with division stakeholders.Brand Management
Oversee the adherence of the university's brand guidelines, ensuring consistency across all communication channels. Provide brand consultation to F&A departments to support the efficacy of their marketing efforts and promote alignment with the RIT brand.Digital and Traditional Marketing
Drive divisional marketing initiatives to enhance presence and engagement.Use data analytics to measure the effectiveness of digital and traditional marketing campaigns and work with divisional leaders to adjust strategies accordingly.KPI Tracking
Identify key marketing and communications priorities for F&A departments in alignment with divisional and departmental needs.Oversee establishment of and monitor short- and long-term objectives and key performance indicators to assess initiatives and operations and to identify opportunities for continuous improvement.Market Listening
Maintain awareness and understanding of local, regional, and national developments both within and outside the higher education industry.Research and introduce innovative solutions for operational improvement in areas such as communications, technology, and related fields to proactively identify potential disruptions, their impact on RIT, and implications for F&A's marketing and communications.Budgeting
Develops budgets to support division and department objectives and plans.Manage department and project budgets and initiatives.Additional Details
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
How To Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Required Qualifications
Education/Experience:
Bachelor's degree or equivalent experience BS in Marketing, Advertising, Business Management, Communication or related field8-10 years direct professional experience in marketing, communications and/or related fieldExperience with analyzing and interpreting data, synthesizing trends, and discovering insights and recommendationsExperience with multi-faceted campaigns for various audiencesExperience with product or service marketing and/or brandingExperience with budget managementProficient project management skills, with the ability to skillfully organize projects, and effectively manage multiple initiatives concurrently and meet deadlines.Skills:
Outstanding written and verbal communication skills in the English language, including spelling, grammar, and storytelling capabilitiesStrong quality standards of communication efforts, including visual and written storytellingAbility to provide clear directions, cultivate relationships, collaborate, and influence constituents and stakeholdersStrong critical thinking and interpersonal skillsMust have a proven ability to work with a variety of constituents and stakeholders to achieve goalsMust have demonstrable problem-solving skillsWillingness and ability to learn and understand the various departments in the Finance & Administration divisionStrong presentation skills and ability to present to large groups
Preferred Qualifications
Master's degree or MBA3+ years people management experienceExperience in higher education settingProficient with project management softwareFamiliarity with Adobe Creative Suite, content management systems, and social media management tools
What do we believe at RIT?
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.As a member of the RIT community, you'll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Job Summary
The executive director leads the team that supports the marketing and communications needs of the Finance & Administration division. The executive director creates a unified vision for marketing and communications that delivers cohesive messaging and storytelling, enhances the brand, and furthers the goals of the division and university. This role will create and execute comprehensive marketing and communications strategies and manage the planning, designing, and tracking tactics to meet various audiences' customer needs and business goals.
Leadership
Provide strategic direction, implementation, and oversight of the division's marketing and communications program; overseeing staff, external consultants and vendors tasked with implementing marketing programs, communicating to multiple audiences, and elevating the RIT brand. Provide guidance and mentoring for marketing and communications personnel in the division and within the team.Strategy Development and Implementation
Develop and execute a comprehensive marketing and communications strategy aligned with the division's goals and university contributions.Provide strategic guidance to F&A leaders on matters related to brand positioning, messaging, and creative direction. Oversee the creation of compelling and engaging content for various platforms, including websites, social media, and publications.Collaboration
Identify, initiate, and cultivate effective working partnerships and collaborations across the university to ensure alignment of F&A marketing and communications efforts to university, division and department goals. Identify approaches to effectively balance support for department-level and division-level needs. Foster a culture of collaboration, knowledge sharing and creativity within the team.Serve on committees to support institutional priorities and progress.Service Delivery
Set and oversee F&A's approach for delivering marketing and communications services to internal departments, ensuring departments receive both strategic and tactical support for various marketing and communications needs.Identify opportunities to streamline F&A's work with division stakeholders.Brand Management
Oversee the adherence of the university's brand guidelines, ensuring consistency across all communication channels. Provide brand consultation to F&A departments to support the efficacy of their marketing efforts and promote alignment with the RIT brand.Digital and Traditional Marketing
Drive divisional marketing initiatives to enhance presence and engagement.Use data analytics to measure the effectiveness of digital and traditional marketing campaigns and work with divisional leaders to adjust strategies accordingly.KPI Tracking
Identify key marketing and communications priorities for F&A departments in alignment with divisional and departmental needs.Oversee establishment of and monitor short- and long-term objectives and key performance indicators to assess initiatives and operations and to identify opportunities for continuous improvement.Market Listening
Maintain awareness and understanding of local, regional, and national developments both within and outside the higher education industry.Research and introduce innovative solutions for operational improvement in areas such as communications, technology, and related fields to proactively identify potential disruptions, their impact on RIT, and implications for F&A's marketing and communications.Budgeting
Develops budgets to support division and department objectives and plans.Manage department and project budgets and initiatives.Additional Details
In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to hr@rit.edu. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
How To Apply
In order to be considered for this position, you must apply for it at: http://careers.rit.edu/staff. Click the link for search openings and in the keyword search field, enter the title of the position or the BR number.
Required Qualifications
Education/Experience:
Bachelor's degree or equivalent experience BS in Marketing, Advertising, Business Management, Communication or related field8-10 years direct professional experience in marketing, communications and/or related fieldExperience with analyzing and interpreting data, synthesizing trends, and discovering insights and recommendationsExperience with multi-faceted campaigns for various audiencesExperience with product or service marketing and/or brandingExperience with budget managementProficient project management skills, with the ability to skillfully organize projects, and effectively manage multiple initiatives concurrently and meet deadlines.Skills:
Outstanding written and verbal communication skills in the English language, including spelling, grammar, and storytelling capabilitiesStrong quality standards of communication efforts, including visual and written storytellingAbility to provide clear directions, cultivate relationships, collaborate, and influence constituents and stakeholdersStrong critical thinking and interpersonal skillsMust have a proven ability to work with a variety of constituents and stakeholders to achieve goalsMust have demonstrable problem-solving skillsWillingness and ability to learn and understand the various departments in the Finance & Administration divisionStrong presentation skills and ability to present to large groups
Preferred Qualifications
Master's degree or MBA3+ years people management experienceExperience in higher education settingProficient with project management softwareFamiliarity with Adobe Creative Suite, content management systems, and social media management tools
What do we believe at RIT?
Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.As a member of the RIT community, you'll receive a comprehensive employee benefits package that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).
Job Summary
The executive director leads the team that supports the marketing and communications needs of the Finance & Administration division. The executive director creates a unified vision for marketing and communications that delivers cohesive messaging and storytelling, enhances the brand, and furthers the goals of the division and university. This role will create and execute comprehensive marketing and communications strategies and manage the planning, designing, and tracking tactics to meet various audiences' customer needs and business goals.