Haleon
Digital Commerce Media Manager
Haleon, Lakewood, New Jersey, us, 08701
Digital Commerce Media Manager
Find out if this opportunity is a good fit by reading all of the information that follows below.Locations: USA - New Jersey - WarrenTime type: Full timePosted on: Posted YesterdayEnd Date: October 23, 2024 (13 days left to apply)Job requisition ID: 525774Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including
Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum
– through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.As the US dCom Media Manager, you will sit within the Commerce Center of Excellence at Haleon responsible for developing and executing comprehensive digital commerce media strategies to increase online sales, enhance brand visibility, and embed dCom media into our broader Integrated Marketing model as well as maintaining relationships with retail partners, integrating ecommerce strategy into our brand Owned-Paid-Earned full funnel marketing strategies, overseeing retail investment workstreams and developing and implementing best practices across the team.Reporting directly to the dCom Media Director, you will be the key expert and liaison for the US Media Managers regarding retail media capabilities, best practices and point of escalation, help lead cross-functional collaboration across brand, shopper, sales, customer strategy, and consumer experience and act as a co-lead with Haleon commerce media agencies. You’ll support the dCom Media Director in connecting internal and commerce agency teams and helping drive and define Haleon’s future dCom Media vision to deliver seamless end-to-end brand experiences for our consumers.From a day-to-day perspective you’ll be responsible for consulting on retail investment strategies with core focus on search and display activation, keeping tabs on performance, leading continuous improvement for retail media metrics and ROI, budget management, financial acumen as well as have the ability to expand beyond commerce leading media strategy and activation for Haleon’s Platform Scale efforts.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:Lead digital commerce media strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.Utilize data analytics and market insights to identify trends, opportunities, and challenges in the digital commerce landscape, and adjust strategies accordingly with a keen understanding of marketing mix modeling and advanced measurement and insights capabilities in the retail marketplace (i.e. AMC, Luminate, etc.).Act as lead steward of paid commerce media, collaborating with media managers and overseeing agency partners to manage the day-to-day search marketing and digital display campaigns across multiple retailer ad platforms including researching, growing and optimizing keyword portfolios and bid management strategies, building and optimizing targeting groups, and refining campaigns through ad copy tests, landing pages, negative keywords, etc. for our US portfolio of brands.Interrogate existing processes and models for managing cross-functional ways of working and help shape optimal approach to integrate dCom media into overarching strategies, financial / funding models, measurement and campaign management models more efficiently.Provide leadership in digital commerce education and upskilling internal colleagues.Support director and shopper teams with collaborative retail planning.Support director in leading dCom media agency partners, ensuring they are delivering strategic thought leadership and executional excellence.Support director in joint business partnerships (JBP’s) with key retail customers.Collaborate with content and eCommerce sales teams to ensure a unified commerce mindset bringing retail, content and media together.Lead financial management of commerce media budgets, both in planning (forecasting) and implementation (coordinating with Brand & Finance teams for PO, invoicing needs).Stay abreast of industry best practices, emerging technologies and competitive landscape to contribute to changing dCom strategies at Haleon and maintain a competitive edge.Act as US Media Manager for Haleon’s Platform scale full funnel activation overseeing paid media strategy, activation, measurement and integration into owned and earned strategies as well as help lead cross-functional integration of shopper scale activations with the national platform.Why you? Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in digital commerce experience, either on agency or client side.Proven success in developing and executing digital marketing campaigns.3+ years of experience with retail media platforms: Amazon Advertising and Walmart Connect a must; Roundel, Wags, Instacart, etc. experience a plus.Deep understanding of digital advertising platforms and analytics tools. Familiarity with Amazon Marketing Cloud and Luminate. Experience consolidating and analyzing data from multiple sources.Experience with programmatic digital advertising, social media & social commerce, online video, influencer, paid search and SEO.Experience in performance-based marketing.Strong leadership, communication, collaborative and analytics skills.Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization.Strategic thinker with a creative mindset and a passion for staying ahead of industry trends and innovations.Experience managing and mentoring a team of varied experience and familiarity with the digital commerce landscape.Ability to work across cultures and geographies to support local digital needs.Ability to work at both a strategic and tactical level.Self-starter mentality and enjoy working in a fast-paced environment.Preferred Qualifications:
If you have the following characteristics, it would be a plus:MBAHaleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $124,662 - $171,411 USD.Care to join us. Find out what life at Haleon is really like: www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
#J-18808-Ljbffr
Find out if this opportunity is a good fit by reading all of the information that follows below.Locations: USA - New Jersey - WarrenTime type: Full timePosted on: Posted YesterdayEnd Date: October 23, 2024 (13 days left to apply)Job requisition ID: 525774Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including
Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum
– through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.As the US dCom Media Manager, you will sit within the Commerce Center of Excellence at Haleon responsible for developing and executing comprehensive digital commerce media strategies to increase online sales, enhance brand visibility, and embed dCom media into our broader Integrated Marketing model as well as maintaining relationships with retail partners, integrating ecommerce strategy into our brand Owned-Paid-Earned full funnel marketing strategies, overseeing retail investment workstreams and developing and implementing best practices across the team.Reporting directly to the dCom Media Director, you will be the key expert and liaison for the US Media Managers regarding retail media capabilities, best practices and point of escalation, help lead cross-functional collaboration across brand, shopper, sales, customer strategy, and consumer experience and act as a co-lead with Haleon commerce media agencies. You’ll support the dCom Media Director in connecting internal and commerce agency teams and helping drive and define Haleon’s future dCom Media vision to deliver seamless end-to-end brand experiences for our consumers.From a day-to-day perspective you’ll be responsible for consulting on retail investment strategies with core focus on search and display activation, keeping tabs on performance, leading continuous improvement for retail media metrics and ROI, budget management, financial acumen as well as have the ability to expand beyond commerce leading media strategy and activation for Haleon’s Platform Scale efforts.This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:Lead digital commerce media strategy, driving both eCommerce sales and shopping role of broader commerce media’s influence on brand building and overall sales.Utilize data analytics and market insights to identify trends, opportunities, and challenges in the digital commerce landscape, and adjust strategies accordingly with a keen understanding of marketing mix modeling and advanced measurement and insights capabilities in the retail marketplace (i.e. AMC, Luminate, etc.).Act as lead steward of paid commerce media, collaborating with media managers and overseeing agency partners to manage the day-to-day search marketing and digital display campaigns across multiple retailer ad platforms including researching, growing and optimizing keyword portfolios and bid management strategies, building and optimizing targeting groups, and refining campaigns through ad copy tests, landing pages, negative keywords, etc. for our US portfolio of brands.Interrogate existing processes and models for managing cross-functional ways of working and help shape optimal approach to integrate dCom media into overarching strategies, financial / funding models, measurement and campaign management models more efficiently.Provide leadership in digital commerce education and upskilling internal colleagues.Support director and shopper teams with collaborative retail planning.Support director in leading dCom media agency partners, ensuring they are delivering strategic thought leadership and executional excellence.Support director in joint business partnerships (JBP’s) with key retail customers.Collaborate with content and eCommerce sales teams to ensure a unified commerce mindset bringing retail, content and media together.Lead financial management of commerce media budgets, both in planning (forecasting) and implementation (coordinating with Brand & Finance teams for PO, invoicing needs).Stay abreast of industry best practices, emerging technologies and competitive landscape to contribute to changing dCom strategies at Haleon and maintain a competitive edge.Act as US Media Manager for Haleon’s Platform scale full funnel activation overseeing paid media strategy, activation, measurement and integration into owned and earned strategies as well as help lead cross-functional integration of shopper scale activations with the national platform.Why you? Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:Bachelor’s degree in Marketing, Communications, Advertising or related field (or equivalent commercial experience) with 5 years in digital commerce experience, either on agency or client side.Proven success in developing and executing digital marketing campaigns.3+ years of experience with retail media platforms: Amazon Advertising and Walmart Connect a must; Roundel, Wags, Instacart, etc. experience a plus.Deep understanding of digital advertising platforms and analytics tools. Familiarity with Amazon Marketing Cloud and Luminate. Experience consolidating and analyzing data from multiple sources.Experience with programmatic digital advertising, social media & social commerce, online video, influencer, paid search and SEO.Experience in performance-based marketing.Strong leadership, communication, collaborative and analytics skills.Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization.Strategic thinker with a creative mindset and a passion for staying ahead of industry trends and innovations.Experience managing and mentoring a team of varied experience and familiarity with the digital commerce landscape.Ability to work across cultures and geographies to support local digital needs.Ability to work at both a strategic and tactical level.Self-starter mentality and enjoy working in a fast-paced environment.Preferred Qualifications:
If you have the following characteristics, it would be a plus:MBAHaleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.
The salary range for this role is: $124,662 - $171,411 USD.Care to join us. Find out what life at Haleon is really like: www.haleon.com/careers/At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
#J-18808-Ljbffr