SHRM
Senior Specialist, B2B Content Creation
SHRM, Alexandria, Virginia, us, 22350
Society for Human Resource Management (SHRM) is a member-driven catalyst for creating better workplaces where people and businesses thrive together. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
Want to apply Read all the information about this position below, then hit the apply button.The Senior Specialist, B2B Content is responsible for the strategic development, execution, and management of SHRM’s B2B flagship and sales enablement content. This role demands a strategic thinker who can blend high-impact content strategies with practical sales support mechanisms to enhance SHRM’s branding and sales effectiveness.
This role has a hybrid schedule of Mon & Friday remote, Tues-Thurs in our Alexandria office.
Responsibilities
Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2B audiences and enhance SHRM’s branding initiatives.
Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards.
Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2B needs, challenges, and feedback regarding sales content and messaging.
Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets.
Research and Ideation: Support the ideation process and contribute to in-depth stories that provide unique insights into significant corporate and industry trends.
Innovation: Keep abreast of industry trends, economic changes, and global events to suggest improvements in content strategies and incorporation of new media technologies.
Relationship Cultivation: Build and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insights.
Requirements
Bachelor's degree in journalism, Communications, Business, or a related field.
Minimum five (5) years of experience in content strategy and creation, particularly with B2B audiences, and a portfolio showcasing excellent storytelling and editorial skills.
Experience in digital media, including SEO, social media marketing, and content management systems (Adobe Experience Manager preferred).
Proven ability to collaborate effectively with cross-functional teams and manage content projects.
KNOWLEDGE, SKILLS & ABILITIES
Strong understanding of content marketing strategies, market segmentation, and the ability to execute content projects from conception through execution.
Excellent communication skills (oral and written) with the ability to produce clear, compelling narratives for a diverse audience.
Analytical skills to distill complex information into accessible and engaging content.
Proficiency in digital media tools, multimedia storytelling techniques, and content management systems.
Understanding of business principles, economic concepts, and the dynamics of corporate environments.
Adaptability to changing priorities and the ability to handle multiple projects simultaneously.
Project management skills, with a focus on delivering high-quality content under deadlines.
Passionate about SHRM's mission and committed to advancing the HR profession.
Job Type: Full-time
Pay: $83,000.00 - $97,000.00 per year
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule
Monday to Friday
Work LocationHybrid remote in Alexandria, VA 22314
#J-18808-Ljbffr
Want to apply Read all the information about this position below, then hit the apply button.The Senior Specialist, B2B Content is responsible for the strategic development, execution, and management of SHRM’s B2B flagship and sales enablement content. This role demands a strategic thinker who can blend high-impact content strategies with practical sales support mechanisms to enhance SHRM’s branding and sales effectiveness.
This role has a hybrid schedule of Mon & Friday remote, Tues-Thurs in our Alexandria office.
Responsibilities
Content Development & Execution: Support the design and implementation of content strategies that effectively engage targeted B2B audiences and enhance SHRM’s branding initiatives.
Content Production: Help manage the creation, development, and editing of content across various formats including articles, video, podcast, case studies, presentations, guides, and enablement assets ensuring they meet quality standards.
Cross-Functional Collaboration: Collaborate with internal stakeholders and external partners to maximize the impact of content, maintain consistent messaging across all platforms, and understand B2B needs, challenges, and feedback regarding sales content and messaging.
Project Management: Assist in managing project timelines, coordinating with agencies, freelancers, and internal teams, and tracking expenses within allocated budgets.
Research and Ideation: Support the ideation process and contribute to in-depth stories that provide unique insights into significant corporate and industry trends.
Innovation: Keep abreast of industry trends, economic changes, and global events to suggest improvements in content strategies and incorporation of new media technologies.
Relationship Cultivation: Build and maintain relationships with key industry players, corporate leaders, and subject matter experts to secure exclusive information and insights.
Requirements
Bachelor's degree in journalism, Communications, Business, or a related field.
Minimum five (5) years of experience in content strategy and creation, particularly with B2B audiences, and a portfolio showcasing excellent storytelling and editorial skills.
Experience in digital media, including SEO, social media marketing, and content management systems (Adobe Experience Manager preferred).
Proven ability to collaborate effectively with cross-functional teams and manage content projects.
KNOWLEDGE, SKILLS & ABILITIES
Strong understanding of content marketing strategies, market segmentation, and the ability to execute content projects from conception through execution.
Excellent communication skills (oral and written) with the ability to produce clear, compelling narratives for a diverse audience.
Analytical skills to distill complex information into accessible and engaging content.
Proficiency in digital media tools, multimedia storytelling techniques, and content management systems.
Understanding of business principles, economic concepts, and the dynamics of corporate environments.
Adaptability to changing priorities and the ability to handle multiple projects simultaneously.
Project management skills, with a focus on delivering high-quality content under deadlines.
Passionate about SHRM's mission and committed to advancing the HR profession.
Job Type: Full-time
Pay: $83,000.00 - $97,000.00 per year
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Referral program
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance
Schedule
Monday to Friday
Work LocationHybrid remote in Alexandria, VA 22314
#J-18808-Ljbffr