Vaco
VP of Marketing
Vaco, Chandler, Arizona, United States, 85249
Vaco has been selected by a local client to recruit and hire a talented and versatile Marketing Leader that will help transform and build go-to-market strategies for new and existing products. In this role, you optimize tactics to expand our reach introduce content to allied health & wellness professionals, prosumers, and consumers. You will work closely with the Sales and Product leaders to leverage existing and future partnership strategies that can best promote our products and content to maximize potential revenue opportunities. You will also be pivotal in working with Senior Leadership to formulate the long-term strategy for the business.Position Responsibilities:
Develop and implement a comprehensive marketing strategy that aligns with the overall business goals and objectives, fostering brand awareness and driving customer acquisition.Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing.Collaborate with cross-functional teams to define and refine our value propositions and messaging, ensuring alignment with target audiences.Utilize data analytics and market research to measure the effectiveness of marketing campaigns, optimize performance, and identify new growth opportunities.Drive customer acquisition and retention strategies, including lead generation, conversion optimization, and customer loyalty programs.Manage and mentor a high-performing marketing team, fostering collaboration, innovation, and professional growth.Stay informed about industry trends, emerging technologies, and competitive landscape to identify new opportunities and ensure we remain at the forefront of the health & wellness industry.Lead and drive all aspects and lifecycle of marketing including development of strategic approach, execution of marketing tactics and effective budget oversight for digital marketing (online strategies; organic and paid)Lead product marketing strategy and execution.Partner cross-functional experts as a critical member of the Senior Leadership Team to achieve segment growth and strategic goals.Identify strategic partnerships aligned with segment strategy. Secure partnerships and effectively align all stakeholders.Accountable for hitting all lead and revenue targets.Serve as a key leader to develop long term segment strategy. Develop Board level materials in support of strategy development and execution.Position Requirements:
Proven track record of and 12+ years in senior marketing roles, with a focus on strategic planning and execution.Strong leadership skills, with the ability to inspire and motivate a high-performing marketing team.In-depth knowledge of digital marketing techniques, including SEO, SEM, social media, content marketing, and marketing automation.Experience in developing and executing successful integrated marketing campaigns across multiple channels.Exceptional analytical and problem-solving skills, with the ability to leverage data and insights to drive decision-making and measure marketing effectiveness.Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal stakeholders and external partners.Ability to thrive in a fast-paced, dynamic environment, managing tight deadlines and multiple priorities.Superior communication (written/verbal), presentation, and facilitation skills.Superior conceptual, analytical, and functional modeling skills, with ability to succinctly interpret data and strategic frameworks for executives.Excellent presentation and analytical skills including PowerPoint, Excel, Word, and Microsoft TeamsPassion for health and fitnessBachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .Vaco also wants all applicants to know their rights that workplace discrimination is illegal.By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.Virginia residents may access our state specific policies here.Residents of all other states may access our policies here.Canadian residents may access our policies in English here and in French here.Residents of countries governed by GDPR may access our policies here.Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:the individual's skill sets, experience and training;licensure and certification requirements;office location and other geographic considerations;other business and organizational needs.With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
Develop and implement a comprehensive marketing strategy that aligns with the overall business goals and objectives, fostering brand awareness and driving customer acquisition.Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, email, events, and traditional marketing.Collaborate with cross-functional teams to define and refine our value propositions and messaging, ensuring alignment with target audiences.Utilize data analytics and market research to measure the effectiveness of marketing campaigns, optimize performance, and identify new growth opportunities.Drive customer acquisition and retention strategies, including lead generation, conversion optimization, and customer loyalty programs.Manage and mentor a high-performing marketing team, fostering collaboration, innovation, and professional growth.Stay informed about industry trends, emerging technologies, and competitive landscape to identify new opportunities and ensure we remain at the forefront of the health & wellness industry.Lead and drive all aspects and lifecycle of marketing including development of strategic approach, execution of marketing tactics and effective budget oversight for digital marketing (online strategies; organic and paid)Lead product marketing strategy and execution.Partner cross-functional experts as a critical member of the Senior Leadership Team to achieve segment growth and strategic goals.Identify strategic partnerships aligned with segment strategy. Secure partnerships and effectively align all stakeholders.Accountable for hitting all lead and revenue targets.Serve as a key leader to develop long term segment strategy. Develop Board level materials in support of strategy development and execution.Position Requirements:
Proven track record of and 12+ years in senior marketing roles, with a focus on strategic planning and execution.Strong leadership skills, with the ability to inspire and motivate a high-performing marketing team.In-depth knowledge of digital marketing techniques, including SEO, SEM, social media, content marketing, and marketing automation.Experience in developing and executing successful integrated marketing campaigns across multiple channels.Exceptional analytical and problem-solving skills, with the ability to leverage data and insights to drive decision-making and measure marketing effectiveness.Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal stakeholders and external partners.Ability to thrive in a fast-paced, dynamic environment, managing tight deadlines and multiple priorities.Superior communication (written/verbal), presentation, and facilitation skills.Superior conceptual, analytical, and functional modeling skills, with ability to succinctly interpret data and strategic frameworks for executives.Excellent presentation and analytical skills including PowerPoint, Excel, Word, and Microsoft TeamsPassion for health and fitnessBachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.Vaco values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.EEO Notice
Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.Vaco LLC and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco LLC and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .Vaco also wants all applicants to know their rights that workplace discrimination is illegal.By submitting to this position, you agree that you will be giving Vaco the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.Privacy Notice
Vaco LLC and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco") respects your privacy and are committed to providing transparent notice of our policies.California residents may access Vaco's HR Notice at Collection for California Applicants and Employees here.Virginia residents may access our state specific policies here.Residents of all other states may access our policies here.Canadian residents may access our policies in English here and in French here.Residents of countries governed by GDPR may access our policies here.Pay Transparency Notice
Determining compensation for this role (and others) at Vaco depends upon a wide array of factors including but not limited to:the individual's skill sets, experience and training;licensure and certification requirements;office location and other geographic considerations;other business and organizational needs.With that said, as required by local law, Vaco believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.