Post Holdings, Inc.
Media Manager, Brand
Post Holdings, Inc., Lakeville, Minnesota, United States, 55044
Business Unit Overview
Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking a Media Manager to help build and execute data driven media and marketing programs to support priority brands. Planning, measuring and optimizing digital and traditional media programs is a key part of this role. Proven ability to not only drive results but communicate the impact of these results is crucial. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and AccountabilitiesMedia Planning
Digital and traditional media campaign planning, activation, and optimization across national and retail tacticsPlan media budgets by brand across wide variety of channels including TV, OLV, display, paid social, retail media, search and PRLead media capabilities evaluations and provide recommendations for future spend with media agencyOwn full funnel supports plans by brand
Media Measurement
Outline measurement goals for media spend by brands across the funnelTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key metrics (reach, frequency, engagement, ROAS, iROAS, etc) and communicate impact of programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Creative Strategy
Support associate marketing manager creative flow process (initial requests, feedback, internal & external reviews, deployment) to ensure successful launch by channelLead process for creative optimizations & testing strategies, including A/B testing at key customers
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarCommCombine brand insights with sales priorities & deploy into media investmentsPartner closely with agency to define and deliver on campaign KPIs, closely monitoring programsEducate partners on the changing landscape of mediaEffectively educate and communicate impact of media plans to brand partners and leadership teams
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications
EducationBA required. Marketing, Communications, or Journalism preferred.Experience5-7 years marketing, media planning, and/or strategy experienceDigital experience on agency or client side requiredGreat attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around themTransparency: are direct, factual, and straight-forwardFlexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsCritical thinker with strong, proven analytical skillsDetail oriented with excellent organization skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
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Not sure what skills you will need for this opportunity Simply read the full description below to get a complete picture of candidate requirements.
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking a Media Manager to help build and execute data driven media and marketing programs to support priority brands. Planning, measuring and optimizing digital and traditional media programs is a key part of this role. Proven ability to not only drive results but communicate the impact of these results is crucial. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.Responsibilities and AccountabilitiesMedia Planning
Digital and traditional media campaign planning, activation, and optimization across national and retail tacticsPlan media budgets by brand across wide variety of channels including TV, OLV, display, paid social, retail media, search and PRLead media capabilities evaluations and provide recommendations for future spend with media agencyOwn full funnel supports plans by brand
Media Measurement
Outline measurement goals for media spend by brands across the funnelTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key metrics (reach, frequency, engagement, ROAS, iROAS, etc) and communicate impact of programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of our audience and identifying opportunities to increase impact
Creative Strategy
Support associate marketing manager creative flow process (initial requests, feedback, internal & external reviews, deployment) to ensure successful launch by channelLead process for creative optimizations & testing strategies, including A/B testing at key customers
Strategic Collaboration
Work with cross-functional teams including Brand, Sales, & MarCommCombine brand insights with sales priorities & deploy into media investmentsPartner closely with agency to define and deliver on campaign KPIs, closely monitoring programsEducate partners on the changing landscape of mediaEffectively educate and communicate impact of media plans to brand partners and leadership teams
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications
EducationBA required. Marketing, Communications, or Journalism preferred.Experience5-7 years marketing, media planning, and/or strategy experienceDigital experience on agency or client side requiredGreat attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around themTransparency: are direct, factual, and straight-forwardFlexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsCritical thinker with strong, proven analytical skillsDetail oriented with excellent organization skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
#J-18808-Ljbffr