Kroenke Sports Enterprises
Director, Advertising & Promotions - Denver Nuggets
Kroenke Sports Enterprises, Denver, Colorado, United States, 80285
Job Title:
Director, Marketing - Advertising & Promotions / Denver Nuggets
Department:
Marketing
Business Unit:
KSE
Location:
Denver, Colorado
Reports To:
VP Nuggets Marketing
Employment Type:
Full Time - Salaried - Exempt
Supervisor Position:
Yes
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
Nature of Work:
Will be responsible for the successful development and execution of Denver Nuggets Marketing promotional and media plans
Key duties:Develop and execute promotional and media plans in alignment with company goalsCraft and lead promotional campaigns, including ticket on-sale launch, promotional nights, season ticket on-sale, and moreLead Nuggets paid media strategy, ensuring proper segmentation and channel placementHandle agency and internal relationships by guiding campaigns, creative, and media buysLead demand generation strategy to attract new consumers to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retentionInteract cross-functionally to develop revenue opportunities supporting ticket sales, season ticket memberships, and retention programsAssist with the development of consistent and unified brand identity and manages execution across all deliverables and channelsAssist with creative direction and development process via annual marketing campaign and presents key elements, objectives and goals to stakeholdersReview and optimize performance of all marketing activities to maximize conversions, revenue and return on investment; and to assess against goals and benchmarksOwn email marketing strategy, email marketing calendar and development of contentProvide hands-on tactical leadership to marketing team, mentor team members, and foster their personal developmentEffectively communicate and collaborate with key internal stakeholders, including brand teams, BI, Ticket Sales, Broadcast, and etc.Continuous evaluation and improvement of project workflow, process, and toolsManagement of advertising budgets, consisting of cash, ticket/premium trade and rights holder media assets with brand teamsReview payment of vendor/media invoices; serves as primary contact for vendors/media regarding payment issues as needed.Collaborate frequently with Business Intelligence to evaluate the efficacy of media and attribution modelsCollaborate with Business Intelligence to conduct a semi-annual brand health study and evaluate the effectiveness of marketing campaigns across various metricsDirect and optimize KSE's media assets including TV, Digital, Social, Print, Radio, and Outdoor mediaProvide strategic guidance on best use of available media resources, opportunities for improvement, etc.This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
Typical Office ConditionsQualifications
7+ years of experience in marketing and brand managementExperience directing brand, digital marketing and demand generation programsKnowledge and interest in pop culture including sports, music, lifestyle, and film & television.Understanding of the ticket sales cycle and ticket demandBachelor's degree requiredStrong quantitative, analytics, and problem-solving skillsMandatory experience with: Microsoft Office, Media Trafficking, Reporting, and TicketingHigh attention to detail with ability to handle projects from origin through executionWillingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environmentEffective interpersonal skills, both oral and writtenSelf-starter, entrepreneurial with hands-on approach towards businessCompetencies/Knowledge, Skills & Abilities
Ability to maintain positive attitude and demonstrate professionalismAbility to maintain a high level of confidentialityAbility to complete work accurately and in a timely mannerAbility to work independently & in a group setting and demonstrate good judgment skillsAbility to communicate effectively orally and in writingPossesses excellent interpersonal skillsAbility to multi-task, prioritize and adapt to changing environmentsCompensation
Base salary range $65,000 - $75,000Eligible for annual discretionary bonusBenefits Include
12 Paid Company HolidaysHealth Insurance (Medical, Dental, Vision)Paid Time Off (PTO)Life InsuranceShort and Long-term DisabilityHealth Savings Account (HSA)Flexible Spending plans (FSAs)401K plan
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Director, Marketing - Advertising & Promotions / Denver Nuggets
Department:
Marketing
Business Unit:
KSE
Location:
Denver, Colorado
Reports To:
VP Nuggets Marketing
Employment Type:
Full Time - Salaried - Exempt
Supervisor Position:
Yes
Kroenke Sports & Entertainment (KSE) is an American Sports and Entertainment holding company based in Denver, Colorado. KSE is committed to providing world class sports and entertainment for both live and broadcast audiences. We are the employer of choice as the owner and operator of Ball Arena, DICK'S Sporting Goods Park, the Paramount Theatre, Denver Nuggets (NBA), the Colorado Avalanche (NHL), Colorado Mammoth (NLL), Colorado Rapids (MLS), Altitude Sports & Entertainment, Major League Fishing/Fishing League Worldwide (MLFLW), Winnercomm, Outdoor Sportsman Group and SkyCam.
Nature of Work:
Will be responsible for the successful development and execution of Denver Nuggets Marketing promotional and media plans
Key duties:Develop and execute promotional and media plans in alignment with company goalsCraft and lead promotional campaigns, including ticket on-sale launch, promotional nights, season ticket on-sale, and moreLead Nuggets paid media strategy, ensuring proper segmentation and channel placementHandle agency and internal relationships by guiding campaigns, creative, and media buysLead demand generation strategy to attract new consumers to the purchase funnel, with a framework encompassing lead generation, nurturing, conversion, and retentionInteract cross-functionally to develop revenue opportunities supporting ticket sales, season ticket memberships, and retention programsAssist with the development of consistent and unified brand identity and manages execution across all deliverables and channelsAssist with creative direction and development process via annual marketing campaign and presents key elements, objectives and goals to stakeholdersReview and optimize performance of all marketing activities to maximize conversions, revenue and return on investment; and to assess against goals and benchmarksOwn email marketing strategy, email marketing calendar and development of contentProvide hands-on tactical leadership to marketing team, mentor team members, and foster their personal developmentEffectively communicate and collaborate with key internal stakeholders, including brand teams, BI, Ticket Sales, Broadcast, and etc.Continuous evaluation and improvement of project workflow, process, and toolsManagement of advertising budgets, consisting of cash, ticket/premium trade and rights holder media assets with brand teamsReview payment of vendor/media invoices; serves as primary contact for vendors/media regarding payment issues as needed.Collaborate frequently with Business Intelligence to evaluate the efficacy of media and attribution modelsCollaborate with Business Intelligence to conduct a semi-annual brand health study and evaluate the effectiveness of marketing campaigns across various metricsDirect and optimize KSE's media assets including TV, Digital, Social, Print, Radio, and Outdoor mediaProvide strategic guidance on best use of available media resources, opportunities for improvement, etc.This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.
Working Conditions & Physical Demands:
Typical Office ConditionsQualifications
7+ years of experience in marketing and brand managementExperience directing brand, digital marketing and demand generation programsKnowledge and interest in pop culture including sports, music, lifestyle, and film & television.Understanding of the ticket sales cycle and ticket demandBachelor's degree requiredStrong quantitative, analytics, and problem-solving skillsMandatory experience with: Microsoft Office, Media Trafficking, Reporting, and TicketingHigh attention to detail with ability to handle projects from origin through executionWillingness to learn and should be able to flourish in a high growth, dynamic, entrepreneurial environmentEffective interpersonal skills, both oral and writtenSelf-starter, entrepreneurial with hands-on approach towards businessCompetencies/Knowledge, Skills & Abilities
Ability to maintain positive attitude and demonstrate professionalismAbility to maintain a high level of confidentialityAbility to complete work accurately and in a timely mannerAbility to work independently & in a group setting and demonstrate good judgment skillsAbility to communicate effectively orally and in writingPossesses excellent interpersonal skillsAbility to multi-task, prioritize and adapt to changing environmentsCompensation
Base salary range $65,000 - $75,000Eligible for annual discretionary bonusBenefits Include
12 Paid Company HolidaysHealth Insurance (Medical, Dental, Vision)Paid Time Off (PTO)Life InsuranceShort and Long-term DisabilityHealth Savings Account (HSA)Flexible Spending plans (FSAs)401K plan
Equal Employment Opportunity
Kroenke Sports & Entertainment (KSE) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.