VITAL WorkLife
Senior Marketing Manager
VITAL WorkLife, Lakeville, Minnesota, United States, 55044
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Description:About VITAL WorkLife, Inc.
VITAL WorkLife is the leading mental health and well-being expert for healthcare organizations and their workforce. We’ve focused on healthcare since 2007, and today our innovative solutions are leading the way in helping physicians, nurses and entire care teams to address professional burnout, life challenges and barriers to seeking help. Read more about our Purpose, Core Values and our Focus: http://vitalworklife.com/about-us/who-we-are.
Our proven process identifies the right combination of programs and tools to meet varying client needs. We utilize a holistic approach to well-being and leverage our VITAL WorkLife Wheel of Well-Being to assess six key dimensions—physical, emotional, relational, professional, meaning and purpose, and financial/legal. We help build healthy, sustainable behaviors for productive organizations.
Working at VITAL WorkLife
At VITAL WorkLife we strive to support the emotional, mental, and behavioral well-being of the organizations, employees and family members we serve. We pursue innovation with an entrepreneurial spirit to ensure we achieve the highest standards in our business and professional practices, are an industry thought leader, hold ourselves accountable for outcomes, and uphold our core values.
We are committed to hiring individuals who are optimistic and collaborative by nature, and who value doing the right thing—whether that involves working with integrity to meet objectives, going above-and-beyond to meet a client need or business objective, or tactfully speaking up when a difficult conversation is necessary. We believe living out these values will make a positive difference for those we serve—while also ensuring the success and prosperity of our company, our employees, our partners and our consultants.
VITAL WorkLife has a deep commitment to our employees and works hard to be a preferred workplace. We are committed to a healthy environment with a fun, engaging and collaborative culture focused on developing the right combination of programs and tools to meet varying client needs.
About the Role:
As a Senior Marketing Manager, you will be responsible for leading a small team of Marketing Specialists and collaborating with leadership to develop and execute comprehensive marketing strategies that drive brand awareness, generate leads, and foster strong client relationships and engagement with our solution resources. You will play a pivotal role in positioning the company for growth by effectively communicating our unique value proposition and building a strong brand within our target market.
Your expertise in marketing and communications will be essential as you oversee various aspects of the marketing function, including brand development, demand generation, target market identification, content creation, performance analysis, and client engagement. You will work closely with our Sales, Account Management, and Clinical Services teams to ensure that our marketing efforts align with overall business objectives and contribute to revenue growth. Your ability to both strategize and execute will be instrumental in achieving our marketing goals.
Roles and Responsibilities
Building the Brand
Develop and implement strategic marketing and communication plans to enhance brand awareness and recognition among target audiences.
Drive brand awareness through a diverse range of marketing channels, including public relations, conferences, events, paid media, SEO, social media, partner marketing, webinars, and other channels to demonstrate industry thought leadership.
Develop and deploy all content including solution and resources collateral, launch materials, case studies, asset libraries, and content calendars to support client engagement, lead generation and nurturing.
Act as a collaborative partner with all external agencies, fostering strong relationships and ensuring seamless communication and alignment on campaign objectives and strategies.
Ensure all marketing, sales, and external communications are consistent with the brand identity and messaging.
Generating New Revenue
Work closely with Leadership and Sales to develop and implement strategic marketing plans to obtain new leads, nurture existing contacts, and convert leads to opportunities which will lead to achieving revenue pipeline coverage and new business revenue goals.
Successfully execute all campaigns for demand generation and ensure lead nurturing is deployed through the most effective channels and media.
Lead the end-to-end creative development process, from concept ideation to final execution.
Driving Client Engagement
Work closely with Leadership and Account Management to develop and implement strategic marketing communications and engagement plans that drive resource engagement with our clients and lead to customer satisfaction and upsell revenue goals.
Marketing Operations
Manage Digital Marketing and Technologies to ensure our use is innovative, efficient, and effective: External website, social media, videos/multimedia, webinar platforms, content/digital asset management software, CRM (HubSpot)
Maintain annual marketing budget including regular forecasting for future spend and/or shifts in spend allocation.
Develop and use KPIs, analytics, client feedback and competitive intelligence to provide actionable insights that help us achieve company goals. Recommendations that could come out of this work could include improvements to value proposition, solution framework, pricing, and promotions.
Requirements:Qualifications
Minimum
Bachelor’s degree in marketing, communications, or related degree.
Minimum of 10 years in marketing with at least 3 years of experience leading a team.
Expertise in HubSpot CRM Platform.
Fluency in web analytics tools, social media applications, digital monitoring platforms, marketing automation, client relationship management and business development tools.
Experience with customer engagement marketing.
Preferred
Master’s degree in marketing, communications, or related degree.
Background in at least one of the following areas: healthcare, mental and behavioral health, well-being, insurance, benefits, human resources, or employee assistance.
Other Critical Success Factors
Strong leadership skills with the ability to lead and inspire teams (employees, consultants, agencies, content creators) to achieve company goals.
Excellent project management skills including the ability to manage deadlines, budgets, and teams.
Clear articulation of business goals behind the creation of lead generation and nurturing.
Experience in development and deployment of compelling messages for different target markets.
Willingness to embrace change and adapt strategies dynamically with continuous improvement.
Passion for new technology and tools that drive engagement and sales leads.
Proven writing and editorial skills. Outstanding command of the English language.
Experience implementing best practices and processes for revenue and profit objectives
Management experience with agency negotiations and supervision, hiring, performance reviews and compensation.
Success in creating content to drive SEO, client engagement, channel (consultant) development.
Displays VITAL WorkLife’s core values of client-centric approach, collaboration, doing the right thing and optimism.
Physical Requirements
The physical demands and environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee is occasionally required to stand, walk, use stairs, reach, balance, stoop and kneel
Communicating with others to exchange information in-person, virtually, electronically, and via telephone
Repeating motions that may include the wrists, hands and/or fingers
Ability to travel within the United States
EEO Statement:
VITAL WorkLife is committed to hiring a diverse and qualified team. We will not consider any characteristic or category protected by state of federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, parental status, or genetic information.
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VITAL WorkLife is the leading mental health and well-being expert for healthcare organizations and their workforce. We’ve focused on healthcare since 2007, and today our innovative solutions are leading the way in helping physicians, nurses and entire care teams to address professional burnout, life challenges and barriers to seeking help. Read more about our Purpose, Core Values and our Focus: http://vitalworklife.com/about-us/who-we-are.
Our proven process identifies the right combination of programs and tools to meet varying client needs. We utilize a holistic approach to well-being and leverage our VITAL WorkLife Wheel of Well-Being to assess six key dimensions—physical, emotional, relational, professional, meaning and purpose, and financial/legal. We help build healthy, sustainable behaviors for productive organizations.
Working at VITAL WorkLife
At VITAL WorkLife we strive to support the emotional, mental, and behavioral well-being of the organizations, employees and family members we serve. We pursue innovation with an entrepreneurial spirit to ensure we achieve the highest standards in our business and professional practices, are an industry thought leader, hold ourselves accountable for outcomes, and uphold our core values.
We are committed to hiring individuals who are optimistic and collaborative by nature, and who value doing the right thing—whether that involves working with integrity to meet objectives, going above-and-beyond to meet a client need or business objective, or tactfully speaking up when a difficult conversation is necessary. We believe living out these values will make a positive difference for those we serve—while also ensuring the success and prosperity of our company, our employees, our partners and our consultants.
VITAL WorkLife has a deep commitment to our employees and works hard to be a preferred workplace. We are committed to a healthy environment with a fun, engaging and collaborative culture focused on developing the right combination of programs and tools to meet varying client needs.
About the Role:
As a Senior Marketing Manager, you will be responsible for leading a small team of Marketing Specialists and collaborating with leadership to develop and execute comprehensive marketing strategies that drive brand awareness, generate leads, and foster strong client relationships and engagement with our solution resources. You will play a pivotal role in positioning the company for growth by effectively communicating our unique value proposition and building a strong brand within our target market.
Your expertise in marketing and communications will be essential as you oversee various aspects of the marketing function, including brand development, demand generation, target market identification, content creation, performance analysis, and client engagement. You will work closely with our Sales, Account Management, and Clinical Services teams to ensure that our marketing efforts align with overall business objectives and contribute to revenue growth. Your ability to both strategize and execute will be instrumental in achieving our marketing goals.
Roles and Responsibilities
Building the Brand
Develop and implement strategic marketing and communication plans to enhance brand awareness and recognition among target audiences.
Drive brand awareness through a diverse range of marketing channels, including public relations, conferences, events, paid media, SEO, social media, partner marketing, webinars, and other channels to demonstrate industry thought leadership.
Develop and deploy all content including solution and resources collateral, launch materials, case studies, asset libraries, and content calendars to support client engagement, lead generation and nurturing.
Act as a collaborative partner with all external agencies, fostering strong relationships and ensuring seamless communication and alignment on campaign objectives and strategies.
Ensure all marketing, sales, and external communications are consistent with the brand identity and messaging.
Generating New Revenue
Work closely with Leadership and Sales to develop and implement strategic marketing plans to obtain new leads, nurture existing contacts, and convert leads to opportunities which will lead to achieving revenue pipeline coverage and new business revenue goals.
Successfully execute all campaigns for demand generation and ensure lead nurturing is deployed through the most effective channels and media.
Lead the end-to-end creative development process, from concept ideation to final execution.
Driving Client Engagement
Work closely with Leadership and Account Management to develop and implement strategic marketing communications and engagement plans that drive resource engagement with our clients and lead to customer satisfaction and upsell revenue goals.
Marketing Operations
Manage Digital Marketing and Technologies to ensure our use is innovative, efficient, and effective: External website, social media, videos/multimedia, webinar platforms, content/digital asset management software, CRM (HubSpot)
Maintain annual marketing budget including regular forecasting for future spend and/or shifts in spend allocation.
Develop and use KPIs, analytics, client feedback and competitive intelligence to provide actionable insights that help us achieve company goals. Recommendations that could come out of this work could include improvements to value proposition, solution framework, pricing, and promotions.
Requirements:Qualifications
Minimum
Bachelor’s degree in marketing, communications, or related degree.
Minimum of 10 years in marketing with at least 3 years of experience leading a team.
Expertise in HubSpot CRM Platform.
Fluency in web analytics tools, social media applications, digital monitoring platforms, marketing automation, client relationship management and business development tools.
Experience with customer engagement marketing.
Preferred
Master’s degree in marketing, communications, or related degree.
Background in at least one of the following areas: healthcare, mental and behavioral health, well-being, insurance, benefits, human resources, or employee assistance.
Other Critical Success Factors
Strong leadership skills with the ability to lead and inspire teams (employees, consultants, agencies, content creators) to achieve company goals.
Excellent project management skills including the ability to manage deadlines, budgets, and teams.
Clear articulation of business goals behind the creation of lead generation and nurturing.
Experience in development and deployment of compelling messages for different target markets.
Willingness to embrace change and adapt strategies dynamically with continuous improvement.
Passion for new technology and tools that drive engagement and sales leads.
Proven writing and editorial skills. Outstanding command of the English language.
Experience implementing best practices and processes for revenue and profit objectives
Management experience with agency negotiations and supervision, hiring, performance reviews and compensation.
Success in creating content to drive SEO, client engagement, channel (consultant) development.
Displays VITAL WorkLife’s core values of client-centric approach, collaboration, doing the right thing and optimism.
Physical Requirements
The physical demands and environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Employee is occasionally required to stand, walk, use stairs, reach, balance, stoop and kneel
Communicating with others to exchange information in-person, virtually, electronically, and via telephone
Repeating motions that may include the wrists, hands and/or fingers
Ability to travel within the United States
EEO Statement:
VITAL WorkLife is committed to hiring a diverse and qualified team. We will not consider any characteristic or category protected by state of federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, parental status, or genetic information.
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