Zurn Elkay
Social Media and Demand Generation Specialist
Zurn Elkay, Downers Grove, Illinois, United States, 60516
Social Media and Demand Generation SpecialistThe Company
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!JOB DESCRIPTIONThe Social Media and Demand Generation Specialist will be responsible for planning, implementing, and monitoring the company's social media strategy to increase brand awareness, improve marketing efforts, generate demand, and increase sales. This role develops and executes social media strategies, including engaging with our online communities, delivering customer service support, executing tactics to increase brand presence and affinity on social media, assisting with content creation, and executing event promotion efforts. The Specialist, Social Media and Demand Generation also leads contact management within the CRM, lead capture and list segmentation across all business units, and lead scoring to measure customer progression throughout the purchase journey.Collaborate with creative team & agency to concept, draft, write, and publish high-quality, original content relevant to Zurn Elkay's channels, brands, and target audiences, including relevant company and industry issues.Maintain the CRM by keeping existing customer records updated and creating new customer records as needed, working closely with Sales to share performance-based insights on lead and demand generation including conversion rates.Day-to-day contact for our third-party PR agency, coordinating the on-time delivery of all necessary assets to support paid Media initiatives.Coordinate with cross-functional business partners to identify and subsequently target key accounts across critical vertical markets, helping to execute paid and earned Media activities that drive demand.Monitor and respond to customer inquiries on social media outlets daily through community management, fan engagement, and content moderation on current social networks. Provide insight as needed to the marketing and customer care teams.Manage the day-to-day use of our CRM and digital marketing tools, including integrations with internal company sales platform and ABM platform Demandbase.Maintain a social media calendar inclusive of planned activities for all business units and generate monthly reporting to share with Product Marketing partners.Monitor the social media activity of competitors and their audiences and identify relevant trends across social media.Facilitate communications with stakeholders, including internal and external teams and agencies, to ensure seamless campaign execution across various platforms.Build a brand following via the company's social media outlets, moderate conversations; stimulate follower interaction, discussion and engagement. Develop and use a toolkit to measure and monitor social activity and provide suggestions on improving audience engagement, trends, and areas of improvement.Responsible for monitoring campaign budgets daily to provide oversight and ensure resources are used most effectivelyReactive influencer network management including strategies for fan acquisition.Measure ROI on the various channels and provide recommendations for further development or canceling various social channels.QUALIFICATIONSBachelors Degree in Communications, Journalism, Digital Arts, or Marketing
Minimum 3 years of experience in content creation, digital marketing, social media, and/or brand engagement, preferably for a national or global B2B brand.
Experience using HubSpot for marketing automation and workflow management
Understanding of all major social media platforms, particularly LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube, Houzz and Pinterest. Awareness of relevant online trends and a natural social personality are also a must.
Familiarity with ABM platforms including Demandbase, Terminus, RollWorks, Foundry ABM, and others.
Total Rewards and Benefits
Competitive SalaryMedical, Dental, Vision, STD, LTD, AD&D, and Life InsuranceMatching 401(k) ContributionHealth Savings AccountUp to 3 Weeks Vacation12 Paid HolidaysAnnual Bonus EligibilityEducational ReimbursementMatching Gift Program**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**Equal Opportunity Employer - Minority/Female/Disability/Veteran
Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We're a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.Named by Newsweek as One of America's Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today's leading international suppliers of plumbing and water delivery solutions.Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you'll visit our website and learn more about Zurn Elkay at zurnelkay.com.If you're ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!JOB DESCRIPTIONThe Social Media and Demand Generation Specialist will be responsible for planning, implementing, and monitoring the company's social media strategy to increase brand awareness, improve marketing efforts, generate demand, and increase sales. This role develops and executes social media strategies, including engaging with our online communities, delivering customer service support, executing tactics to increase brand presence and affinity on social media, assisting with content creation, and executing event promotion efforts. The Specialist, Social Media and Demand Generation also leads contact management within the CRM, lead capture and list segmentation across all business units, and lead scoring to measure customer progression throughout the purchase journey.Collaborate with creative team & agency to concept, draft, write, and publish high-quality, original content relevant to Zurn Elkay's channels, brands, and target audiences, including relevant company and industry issues.Maintain the CRM by keeping existing customer records updated and creating new customer records as needed, working closely with Sales to share performance-based insights on lead and demand generation including conversion rates.Day-to-day contact for our third-party PR agency, coordinating the on-time delivery of all necessary assets to support paid Media initiatives.Coordinate with cross-functional business partners to identify and subsequently target key accounts across critical vertical markets, helping to execute paid and earned Media activities that drive demand.Monitor and respond to customer inquiries on social media outlets daily through community management, fan engagement, and content moderation on current social networks. Provide insight as needed to the marketing and customer care teams.Manage the day-to-day use of our CRM and digital marketing tools, including integrations with internal company sales platform and ABM platform Demandbase.Maintain a social media calendar inclusive of planned activities for all business units and generate monthly reporting to share with Product Marketing partners.Monitor the social media activity of competitors and their audiences and identify relevant trends across social media.Facilitate communications with stakeholders, including internal and external teams and agencies, to ensure seamless campaign execution across various platforms.Build a brand following via the company's social media outlets, moderate conversations; stimulate follower interaction, discussion and engagement. Develop and use a toolkit to measure and monitor social activity and provide suggestions on improving audience engagement, trends, and areas of improvement.Responsible for monitoring campaign budgets daily to provide oversight and ensure resources are used most effectivelyReactive influencer network management including strategies for fan acquisition.Measure ROI on the various channels and provide recommendations for further development or canceling various social channels.QUALIFICATIONSBachelors Degree in Communications, Journalism, Digital Arts, or Marketing
Minimum 3 years of experience in content creation, digital marketing, social media, and/or brand engagement, preferably for a national or global B2B brand.
Experience using HubSpot for marketing automation and workflow management
Understanding of all major social media platforms, particularly LinkedIn, Facebook, Instagram, Twitter, TikTok, YouTube, Houzz and Pinterest. Awareness of relevant online trends and a natural social personality are also a must.
Familiarity with ABM platforms including Demandbase, Terminus, RollWorks, Foundry ABM, and others.
Total Rewards and Benefits
Competitive SalaryMedical, Dental, Vision, STD, LTD, AD&D, and Life InsuranceMatching 401(k) ContributionHealth Savings AccountUp to 3 Weeks Vacation12 Paid HolidaysAnnual Bonus EligibilityEducational ReimbursementMatching Gift Program**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**Equal Opportunity Employer - Minority/Female/Disability/Veteran