Paid Search Analyst II-Marketing

Paid Search Analyst II-Marketing at Windstream Communications in Boise, Idaho, United States Job Description Paid Search Analyst II-Marketing Little Rock, AR, USA ? United StatesReq #2076 Monday, September 30, 2024 Windstream Holdings, Inc., is a leading provider of advanced network communications and technology solutions for consumers, small businesses, enterprise organizations and carrier partners across the U.S. + Kinetic is a premier internet solutions provider on a mission to deliver ultra-fast, reliable internet to consumers and small businesses across the U.S., helping them Internet better. + Windstream Enterprise is a leading managed services provider providing strategic communications and security products to mid-size businesses and enterprise clients. + Windstream Wholesale provides high-capacity, high-performance networking solutions and services to other telecom carriers, data centers, content providers and enterprises. The Windstream team provides innovative software and network solutions to connect people and empower business in a world of infinite possibilities _________________________________________________________ Summary: We are seeking a highly analytical and detail-oriented Paid Search Analyst to join Kinetic's in-house paid search marketing team. The Paid Search Analyst will be responsible for managing and optimizing paid search campaigns across various channels to ensure maximum effectiveness and return on investment (ROI). This role requires a deep understanding of paid search marketing best practices, strong analytical skills, and the ability to translate data into actionable insights. What You'll Do: + Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other search platforms. + Conduct keyword research and analysis to guide campaign strategy and maximize ROI. + Monitor campaign performance, analyze key metrics, and optimize click-through rates, conversion rates, and other KPIs. + Perform A/B testing on ad copy, landing pages, and other variables to improve campaign performance. + Manage campaign budgets and adjust bids to achieve desired cost-per-acquisition (CPA) goals. + Provide regular reporting and analysis on campaign performance, highlighting trends, insights, and opportunities for improvement. + Stay current with industry trends, best practices, and algorithm updates to optimize campaign strategies. + Collaborate with cross-functional teams including content creators, designers, and developers to optimize landing pages and improve user experience. Do You Have: + Bac To view full details and how to apply, please login or create a Job Seeker account