Specialist, Search Engine Optimization (SEO) Content

Welcome to Career Opportunities at Lindenwood University.PLEASE READ: For all applications, please include your resume and cover letter. You may skip the "Quick Apply" page by simply clicking "Next" at the bottom of the page. When you arrive at the "Experience" page, you may upload all desired documents using the upload box labeled "Resume/CV." This is the appropriate box to upload all documents.Benefits of Being a Lindenwood Employee:Upon hire, employer-paid tuition benefits for bachelor's (employee, spouse, and dependent) and master's degree programs (employee and spouse only).Tuition discounts for doctoral programs (employee only).Comprehensive benefits plan: medical, dental, vision, life insurance, disability insurance, and retirement options.Paid holidays: MLK Jr. day, Good Friday, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving break (Wednesday - Friday), and winter break (Dec. 23 - Jan. 1).Free lunch Fridays: LU employees are eligible for a free meal on Fridays at the Evans Commons Dining Hall or Spellman Dining Hall; Chick-fil-A and Qdoba included. Professional development opportunities through the Lindenwood Learning Academy.JOB TITLE SUMMARYJob Title: Specialist, Search Engine Optimization (SEO) Content Division: Enrollment and MarketingEvaluation Group: StaffFLSA Status: ExemptReports To: Director, Integrated MarketingPositions Supervised: N/AJob SummaryThe search engine optimization (SEO) content specialist is responsible for developing and implementing effective SEO strategies for the Marketing department. The position serves as an on-page optimization strategist that aims to boost organic web rankings across the main site and paid and organic microsites. The search engine optimization specialist will work alongside the integrated marketing director, the web team, and agency partners to build content strategy and ensure strong brand relevance in organic and paid rankings.Essential Job Functions and Performance IndicatorsThe intent of this job description is to provide a representation of the types of duties and level of responsibility that will be required of positions given this title. This job description shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.Job Responsibilities and ExecutionCreates and executes comprehensive SEO strategies to improve search engine rankings, drive organic and paid traffic, and increase visibility for key academic programs and initiativesConducts thorough keyword research to identify high-impact search terms and phrases relevant to higher education and the University's offeringsCollaborates with the integrated marketing director and agency partners to develop and write SEO-friendly content, including program page content, blog posts, landing pages, and other web content that aligns with the University's goals; develops strategies to utilize contentDevelops and implements strategies for acquiring high-quality backlinks to boost domain authority and search engine rankingsMonitors, analyzes, and reports on SEO performance using tools, such as Google Analytics, Google Search Console, Moz, and other SEO platforms; provides actionable insights and recommendations based on dataKeeps up with the latest SEO trends, algorithm updates, and best practices to ensure strategies remain effective and competitiveService ExcellenceSupports the mission of the University and serves as an ambassador of the Q2 culture of service excellenceModels, supports, and holds others accountable to the University's valuesCommunication, Teamwork, and CollaborationCollaborates with internal and external stakeholders to develop and manage search strategyWorks alongside the web team to optimize page content, meta tags, headings, and internal linking structures to enhance search engine visibility and user experience; remains compliant with accessibility standards and current technical SEO strategiesJob may require other duties as assigned.Required Qualifications - An equivalent combination of education, training, and experience will be considered. Additional requirements may be designated by position.Bachelor's degree in marketing, business, or related fieldMinimum of 3 years' experience in content strategy, search engine optimization, or a closely related field1-3 years' experience in basic marketingExperience in higher education preferredKnowledge, Skills, and Abilities - May be representative, but not all inclusive, of the knowledge, skills, and abilities necessary to perform this job competently.Demonstrated ability to work effectively with individuals from diverse communities and culturesSkilled at creating engaging content and proposing new ideas, processes, and solutionsAbility to quickly adjust strategies in response to algorithm changes or shifting marketing prioritiesStrong attention to detail, highly organized, and able to coordinate multiple projects simultaneouslyExcellent time management skills and willingness to take initiativeAbility to be proactive in optimizing content on an on-going basis to continually improve rankingsExcellent written, oral, and interpersonal skillsWork Environment - Environmental or atmospheric conditions commonly associated with the performance of this job's functions. Please click here to view Lindenwood University's flexible work designation descriptionsGeneral office settingStandard Flex, on-campus presence is required but some duties and responsibilities can be performed remotely at an effective levelHybrid work which requires a designated quiet, distraction-free workspace with reliable, high-speed internet and camera for video calls.Considerable phone and computer time, utilizing a Virtual Private Network (VPN) and Customer Relationship Manager (CRM) systemPhysical Abilities - The physical demands described below are representative of those that must be met by an employee to successfully perform this job's essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Ability to work effectively at a computer for up to eight hours dailyAbility to sit for extended periods of timeAdequately mobile to attend events on campusAbility to lift up to 10 poundsRegular attendance is a necessary and essential functionEqual Opportunity EmployerLindenwood University is an Equal Opportunity employer. The University complies with appropriate federal, state, and local laws and provides equal employment opportunities and access to educational programs without regard to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status to all qualified applicants and employees. Lindenwood University is committed to a policy of non-discrimination and dedicated to providing a positive discrimination-free educational work environment.