Elevance Health
Staff VP Engagement Marketing
Elevance Health, Los Angeles, California, United States, 90079
Anticipated End Date:
2024-10-14
Do you have the right skills and experience for this role Read on to find out, and make your application.Position Title:
Staff VP Engagement MarketingJob Description:Staff VP of Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummaryThe Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.We focus on developing solid strategies, informed by research and data, and supported by strong creative measured for effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope5 direct reports with 55 indirect reportsPosition ResponsibilitiesAuthors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position RequirementsRequires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.Preferred Skills, Capabilities and ExperiencesExperience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.Salary RangeFor candidates working in person or remotely in the below locations, the salary range for this specific position is $152,480.00 to $274,464.00.Locations:
California, New YorkIn addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution. The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company.Job Level:
Staff/Regional VPWorkshift:
1st Shift (United States of America)Job Family:
MKT > Marketing, Prog/Proj & SupportWho We AreElevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.How We WorkAt Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates.The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19.Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to any status or condition protected by applicable laws.
#J-18808-Ljbffr
2024-10-14
Do you have the right skills and experience for this role Read on to find out, and make your application.Position Title:
Staff VP Engagement MarketingJob Description:Staff VP of Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummaryThe Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.We focus on developing solid strategies, informed by research and data, and supported by strong creative measured for effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope5 direct reports with 55 indirect reportsPosition ResponsibilitiesAuthors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position RequirementsRequires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.Preferred Skills, Capabilities and ExperiencesExperience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.Salary RangeFor candidates working in person or remotely in the below locations, the salary range for this specific position is $152,480.00 to $274,464.00.Locations:
California, New YorkIn addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution. The salary offered for this specific position is based on a number of legitimate, non-discriminatory factors set by the company.Job Level:
Staff/Regional VPWorkshift:
1st Shift (United States of America)Job Family:
MKT > Marketing, Prog/Proj & SupportWho We AreElevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.How We WorkAt Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates.The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19.Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to any status or condition protected by applicable laws.
#J-18808-Ljbffr