Elevance Health
Staff VP Engagement Marketing
Elevance Health, Atlanta, Georgia, United States, 30349
Anticipated End Date:
2024-10-14
Find out more about this role by reading the information below, then apply to be considered.Position Title:
Staff VP Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummary:The Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.We are aligning around consumers to create better connections that build confidence in their benefits and help them achieve better health. We focus on developing solid strategies informed by research and data, supported by strong creative measured for effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope:
5 direct reports with 55 indirect reportsPosition Responsibilities:Authors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities that create customer value and profitably grow the business.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position Requirements:Requires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience that provides an equivalent background.Preferred Skills, Capabilities and Experiences:Experience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.Salary Range:
$152,480.00 to $274,464.00Locations:
California, New YorkIn addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).Job Level:
Staff/Regional VPWorkshift:
1st Shift (United States of America)Job Family:
MKT > Marketing, Prog/Proj & SupportWho We Are:Elevance Health is a health company dedicated to improving lives and communities and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.How We Work:At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes, and drive our shared success.COVID-19 Vaccination Requirement:
We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation.Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws.
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2024-10-14
Find out more about this role by reading the information below, then apply to be considered.Position Title:
Staff VP Engagement MarketingLocation:
Within a commutable distance (50 miles) to an Elevance Health Pulse PointSummary:The Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise.We are aligning around consumers to create better connections that build confidence in their benefits and help them achieve better health. We focus on developing solid strategies informed by research and data, supported by strong creative measured for effectiveness. If you have a passion for a career that impacts individual lives, we want to speak with you about joining our marketing team. This is an amazing opportunity for a forward-looking marketer to help lead the growth of a premier healthcare brand.Team Scope:
5 direct reports with 55 indirect reportsPosition Responsibilities:Authors and leads a comprehensive marketing strategy for member engagement.Leads a matrixed marketing team while collaborating with a matrixed organization.Coordinates across marketing with other consumer journey phases to ensure continuity of experience.Establishes and documents clear and specific priorities and measures Marketing’s performance.Leads the development, implementation, and measurement of multi-media creative and content.Responsible for all health benefits engagement marketing.Recommends changes and adjustments to marketing strategies to increase program effectiveness.Manages external contact with customers or agencies.Leverages customer and market information to identify and assess business opportunities that create customer value and profitably grow the business.Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.Develops and implements metrics to report and monitor progress against goals and implements changes to effect improvement.Prepares presentations regarding marketing programs for senior management groups.Recommends to appropriate functions to achieve product modifications or improvements derived from market research, technical service work, or Marketing feedback.Researches and evaluates trends related to membership growth and satisfaction patterns.Develops and recommends department operating budgets; reviews and revises financial reports and prepares departmental statistics.Develops, approves, and/or secures approval of objectives, policies, and programs for corporate marketing activities.Hires, trains, coaches, counsels, and evaluates performance of direct reports.Position Requirements:Requires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience that provides an equivalent background.Preferred Skills, Capabilities and Experiences:Experience leading strategic planning sessions and developing executable and measurable plans.Proven ability to translate data into actionable insights and build strategies around them.Experience measuring and marketing ROI across all components of Marketing investments.Consumer experience and Insight Design experience.Experience with organizational alignment and budgeting.Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.Medicaid and Medicare knowledge.MBA.Salary Range:
$152,480.00 to $274,464.00Locations:
California, New YorkIn addition to your salary, Elevance Health offers benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).Job Level:
Staff/Regional VPWorkshift:
1st Shift (United States of America)Job Family:
MKT > Marketing, Prog/Proj & SupportWho We Are:Elevance Health is a health company dedicated to improving lives and communities and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.How We Work:At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes, and drive our shared success.COVID-19 Vaccination Requirement:
We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation.Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status or condition protected by applicable federal, state, or local laws.
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