Elevance Health
Staff VP Engagement Marketing
Elevance Health, Mason, Ohio, United States, 45040
Anticipated End Date:
2024-10-14
Are you the right candidate for this opportunity Make sure to read the full description below.Position Title:
Staff VP Engagement Marketing
Location:
Within a commutable distance (50 miles) to an Elevance Health Pulse Point
Summary:
The Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise. This role focuses on developing solid strategies informed by research and data, supported by strong creative measured for its effectiveness.
Team Scope:
5 direct reports with 55 indirect reports
Position Responsibilities:
Authors and leads a comprehensive marketing strategy for member engagement.
Leads a matrixed marketing team while collaborating with a matrixed organization.
Coordinates across marketing with other consumer journey phases to ensure continuity of experience.
Establishes and documents clear and specific priorities and measures Marketing’s performance.
Leads the development, implementation, and measurement of multi-media creative and content.
Responsible for all health benefits engagement marketing.
Recommends changes and adjustments to marketing strategies to increase program effectiveness.
Manages external contact with customers or agencies.
Leverages customer and market information to identify and assess business opportunities.
Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.
Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.
Develops and implements metrics to report and monitor progress against goals.
Prepares presentations regarding marketing programs for senior management groups.
Recommends product modifications or improvements derived from market research.
Researches and evaluates trends related to membership growth and satisfaction patterns.
Develops and recommends department operating budgets; reviews and revises financial reports.
Hires, trains, coaches, counsels, and evaluates performance of direct reports.
Position Requirements:
Requires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities and Experiences:
Experience leading strategic planning sessions and developing executable and measurable plans.
Proven ability to translate data into actionable insights and build strategies around them.
Experience measuring and marketing ROI across all components of Marketing investments.
Consumer experience and Insight Design experience.
Experience with organizational alignment and budgeting.
Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.
Medicaid and Medicare knowledge.
MBA.
Salary Range:
$152,480.00 to $274,464.00 (for candidates working in person or remotely in California and New York).
Benefits:
Elevance Health offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).
Job Level:
Staff/Regional VP
Workshift:
1st Shift (United States of America)
Job Family:
MKT > Marketing, Prog/Proj & Support
Who We Are:
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler.
How We Work:
At Elevance Health, we are creating a culture that is designed to advance our strategy while leading to personal and professional growth for our associates.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19.
Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to any status protected by applicable federal, state, or local laws.
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2024-10-14
Are you the right candidate for this opportunity Make sure to read the full description below.Position Title:
Staff VP Engagement Marketing
Location:
Within a commutable distance (50 miles) to an Elevance Health Pulse Point
Summary:
The Staff VP of Engagement Marketing will be responsible for directing an engagement marketing team to deliver proven engagement marketing strategies to promote the company's products and services for all health benefits businesses (Medicare, Medicaid, Commercial and Individual and Family) across the enterprise. This role focuses on developing solid strategies informed by research and data, supported by strong creative measured for its effectiveness.
Team Scope:
5 direct reports with 55 indirect reports
Position Responsibilities:
Authors and leads a comprehensive marketing strategy for member engagement.
Leads a matrixed marketing team while collaborating with a matrixed organization.
Coordinates across marketing with other consumer journey phases to ensure continuity of experience.
Establishes and documents clear and specific priorities and measures Marketing’s performance.
Leads the development, implementation, and measurement of multi-media creative and content.
Responsible for all health benefits engagement marketing.
Recommends changes and adjustments to marketing strategies to increase program effectiveness.
Manages external contact with customers or agencies.
Leverages customer and market information to identify and assess business opportunities.
Formulates complex strategies and concepts that drive results, persuade and influence others, adapt to change, and manage conflict.
Identifies strategic priorities, collaborates with business partners to execute the strategic plan, and evaluates performance to measure results.
Develops and implements metrics to report and monitor progress against goals.
Prepares presentations regarding marketing programs for senior management groups.
Recommends product modifications or improvements derived from market research.
Researches and evaluates trends related to membership growth and satisfaction patterns.
Develops and recommends department operating budgets; reviews and revises financial reports.
Hires, trains, coaches, counsels, and evaluates performance of direct reports.
Position Requirements:
Requires a BA/BS degree and a minimum of eight years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities and Experiences:
Experience leading strategic planning sessions and developing executable and measurable plans.
Proven ability to translate data into actionable insights and build strategies around them.
Experience measuring and marketing ROI across all components of Marketing investments.
Consumer experience and Insight Design experience.
Experience with organizational alignment and budgeting.
Ability to leverage CRM, AI, and other tools to deliver personalized triggered customer journeys.
Medicaid and Medicare knowledge.
MBA.
Salary Range:
$152,480.00 to $274,464.00 (for candidates working in person or remotely in California and New York).
Benefits:
Elevance Health offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).
Job Level:
Staff/Regional VP
Workshift:
1st Shift (United States of America)
Job Family:
MKT > Marketing, Prog/Proj & Support
Who We Are:
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler.
How We Work:
At Elevance Health, we are creating a culture that is designed to advance our strategy while leading to personal and professional growth for our associates.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19.
Elevance Health is an Equal Employment Opportunity employer, and all qualified applicants will receive consideration for employment without regard to any status protected by applicable federal, state, or local laws.
#J-18808-Ljbffr