Tbwa Chiat/Day Inc
Growth Marketing Manager New York, NY or Remote
Tbwa Chiat/Day Inc, New York, New York, us, 10261
Nourish is on a mission to improve people’s health by making it easy to eat well. More than half of Americans have a chronic condition related to what they eat, and poor nutrition is the number one driver of preventable death.Nourish is addressing this healthcare crisis by helping people eat better, more easily, with our food as medicine platform. We connect people with a telehealth Registered Dietitian, food, and mobile app to improve their nutrition, all covered by health insurance. The Nourish mobile app provides a comprehensive approach to wellness through personalized visits with Registered Dietitians, medically-tailored meal delivery, health progress tracking, personalized content, meal logging, recipes / meal planning, AI chat, and more.We launched two years ago and already have thousands of dietitians and hundreds of thousands of patients on the platform. Our patients span a wide range of nutrition-related conditions including diabetes, eating disorders, kidney disease, GI conditions, cancer, obesity / weight management, cardiovascular disease, and more. We are live in all 50 states.We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised over $44M from top-tier VCs including Index Ventures, Thrive Capital, Maverick Ventures, Y Combinator, and Box Group, amongst others. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.Learn more about us in TechCrunchhere and read about our recent Series Ahere .About the Role
As a Growth Marketing Manager on our rapidly scaling team, you'll be responsible for developing and executing new channel experimentation. You'll be instrumental in the execution of Nourish's growth roadmap, ultimately driving more users to Nourish more efficiently. This is a great opportunity for extensive hands-on experience across both creative and analytics. This person will report into our Director of Growth Marketing and collaborate closely on OKRs with the greater team and partners across the organization.This role is full-time and open to NYC or remote candidates.Key Responsibilities:
Own new channel experimentation, including:Scoping and designing new channel tests, including event setup and KPI targets, vendor/agency evaluation and negotiation, creative and audience strategy, and evaluating efficiency and scalability. New channels may include but are not limited to affiliate, influencer, digital audio, OOH, referral programs, and more.Scaling successful new channels, leading on strategy and execution.Managing creative production end-to-end for your channels, including working with internal teams and external agencies and vendors.Analyzing campaign performance data throughout the funnel, to inform current performance, set goals, and forecast future metrics.You’ll love this role if:
You’re passionate about Nourish’s mission. You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.You are analytical and data-oriented. You live and breathe data, and you love diving into data to uncover insights and inform strategy. You always use data to understand creative, targeting, and landing pages to drive growth at scale.You are creative and stay on top of trends, with strong opinions loosely held about what will and won’t work for different channels and audiences. You are always coming up with new ideas for hypothesis-driven creative tests.You’re hungry to drive the business and seek opportunities to dive into challenges, drive towards outcomes, and shape growth strategy in a rapidly evolving environment.You thrive in a role with high autonomy and ownership
and want to own all aspects of your channels. No problem is too big or too small, and you get excited by the idea of being fully responsible for paid performance.We’d love to hear from you if:
You have a minimum of 4 years of experience in performance/growth marketing, with a proven track record of successfully managing paid channels at multi-million dollar budgets. Experience at a high-growth startup strongly preferred.You have experience with multiple of the following channels : Affiliate Marketing, Influencer Marketing, Direct Mail, Digital Audio, Referral Programs.You are highly proficient in data analysis, with strong Excel skills, and you have a good understanding of analytics tools such as Metabase and Amplitude. SQL proficiency preferred.You have extensive experience producing performant creative , with experience managing in-house and/or external creative teams and agencies, and driving hypotheses and tests. Bonus points if you’ve worked directly in Figma, Canva, CapCut, etc.You exhibit extreme attention to detail, excellent communication skills (both oral and written), and are able to work in a fast-paced environment.You feel personally connected to Nourish’s mission
and are excited by the opportunity to help people live longer, healthier lives.Please note that you must be legally authorized to work in the U.S. for this position.
Apply for this job *indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhat channels do you currently manage directly and how long have you been managing each of them? What were the rough monthly budgets when you started managing them and what are they now? *Do you personally manage creative production for your channels? If yes, please briefly describe (in-house team, agency, etc.). *Have you launched a new channel from scratch? Please briefly describe. *What tools do you use on a daily or weekly basis? (Analytics, creative, ad platforms, other) *LinkedIn Profile *Will you require visa sponsorship for continued employment (now or in the future)? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Nourish’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-LjbffrRemote working/work at home options are available for this role.
As a Growth Marketing Manager on our rapidly scaling team, you'll be responsible for developing and executing new channel experimentation. You'll be instrumental in the execution of Nourish's growth roadmap, ultimately driving more users to Nourish more efficiently. This is a great opportunity for extensive hands-on experience across both creative and analytics. This person will report into our Director of Growth Marketing and collaborate closely on OKRs with the greater team and partners across the organization.This role is full-time and open to NYC or remote candidates.Key Responsibilities:
Own new channel experimentation, including:Scoping and designing new channel tests, including event setup and KPI targets, vendor/agency evaluation and negotiation, creative and audience strategy, and evaluating efficiency and scalability. New channels may include but are not limited to affiliate, influencer, digital audio, OOH, referral programs, and more.Scaling successful new channels, leading on strategy and execution.Managing creative production end-to-end for your channels, including working with internal teams and external agencies and vendors.Analyzing campaign performance data throughout the funnel, to inform current performance, set goals, and forecast future metrics.You’ll love this role if:
You’re passionate about Nourish’s mission. You believe in the power of nutrition to transform healthcare and are excited to be at the forefront of this change.You are analytical and data-oriented. You live and breathe data, and you love diving into data to uncover insights and inform strategy. You always use data to understand creative, targeting, and landing pages to drive growth at scale.You are creative and stay on top of trends, with strong opinions loosely held about what will and won’t work for different channels and audiences. You are always coming up with new ideas for hypothesis-driven creative tests.You’re hungry to drive the business and seek opportunities to dive into challenges, drive towards outcomes, and shape growth strategy in a rapidly evolving environment.You thrive in a role with high autonomy and ownership
and want to own all aspects of your channels. No problem is too big or too small, and you get excited by the idea of being fully responsible for paid performance.We’d love to hear from you if:
You have a minimum of 4 years of experience in performance/growth marketing, with a proven track record of successfully managing paid channels at multi-million dollar budgets. Experience at a high-growth startup strongly preferred.You have experience with multiple of the following channels : Affiliate Marketing, Influencer Marketing, Direct Mail, Digital Audio, Referral Programs.You are highly proficient in data analysis, with strong Excel skills, and you have a good understanding of analytics tools such as Metabase and Amplitude. SQL proficiency preferred.You have extensive experience producing performant creative , with experience managing in-house and/or external creative teams and agencies, and driving hypotheses and tests. Bonus points if you’ve worked directly in Figma, Canva, CapCut, etc.You exhibit extreme attention to detail, excellent communication skills (both oral and written), and are able to work in a fast-paced environment.You feel personally connected to Nourish’s mission
and are excited by the opportunity to help people live longer, healthier lives.Please note that you must be legally authorized to work in the U.S. for this position.
Apply for this job *indicates a required fieldFirst Name *Last Name *Email *Phone *Resume/CV *Enter manuallyAccepted file types: pdf, doc, docx, txt, rtfEnter manuallyAccepted file types: pdf, doc, docx, txt, rtfWhat channels do you currently manage directly and how long have you been managing each of them? What were the rough monthly budgets when you started managing them and what are they now? *Do you personally manage creative production for your channels? If yes, please briefly describe (in-house team, agency, etc.). *Have you launched a new channel from scratch? Please briefly describe. *What tools do you use on a daily or weekly basis? (Analytics, creative, ad platforms, other) *LinkedIn Profile *Will you require visa sponsorship for continued employment (now or in the future)? * Select...Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Nourish’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injuryDisability Status Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
#J-18808-LjbffrRemote working/work at home options are available for this role.