Post Holdings, Inc.
Associate Mgr- Omni-Channel Marketing
Post Holdings, Inc., Lakeville, Minnesota, United States, 55044
Business Unit Overview
Submit your CV and any additional required information after you have read this description by clicking on the application button.
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking an Associate Manager, Omnichannel to help build and execute data-driven marketing programs to create consideration and conversion for our brands at select retailers. Strategically partnering, planning and executing marketing campaigns with sales and retailers is a critical part of this role. Knowledge and experience with retailer marketing programs, shopper/omni/commerce marketing and retail media is necessary to provide value to the team. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new role.Responsibilities and AccountabilitiesShopper Marketing & Media Planning
Shopper marketing and digital media campaign planning, activation, and optimization across retail specific tactics for all grocery and pet brandsPlan retail media and marketing budgets across a wide variety of retailers, including Grocery, Dollar Channel and Pet Specialty retailersLead retail media and marketing capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for marketing spend across retail partnersTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of tactic effectiveness, audiences and identifying opportunities to increase impact
Creative Strategy
Creative approach and execution for paid media across multiple channelsSupport creative process flow for retail marketing campaigns: initial requests, feedback, internal & external reviews, deployment
Strategic Collaboration
Work with cross-functional teams including Sales, Sales Strategy, Brand, Creative, Agency, Finance, Legal and within the Performance Media Digital Commerce teamUnderstand and gather Brand priorities and insights and combine with Sales/Retailer priorities and insights to customize the right marketing strategy and planPartner closely with agency to define and deliver on campaign KPIs, closely monitoring programsEducate partners on the changing landscape of digital & retail media
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.#LI-hybrid
Qualifications
EducationBA required. Marketing, Business or Communications preferred.ExperienceMinimum 3-5 years marketing within CPG or Retail space.Retail media planning and/or strategy experience preferredEcommerce experience preferredDigital experience on agency or client side requiredGreat attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around themTransparency : are direct, factual, and straight-forwardFlexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsCritical thinker with strong, proven analytical skillsDetail oriented with excellent organizational skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
#J-18808-Ljbffr
Submit your CV and any additional required information after you have read this description by clicking on the application button.
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles ‘n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.At Post Consumer Brands, we take pride in our longstanding legacy of making one of every five breakfast cereals families eat daily. Today, we’re just as focused on our future as we expand our grocery business with different shelf-stable foods, including snacks and peanut butter. We are committed to providing accessible and delicious food for families, and we’re always searching the center store for the next exciting product to add to our portfolio. As we soar to new heights, we need creative, determined individuals from all walks of life to join our team, where your unique perspective and ideas are acknowledged and valued. Be a part of a company that empowers you to make a difference that’s evident on grocery store shelves and families’ tables across North America.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Post Consumer Brands is seeking an Associate Manager, Omnichannel to help build and execute data-driven marketing programs to create consideration and conversion for our brands at select retailers. Strategically partnering, planning and executing marketing campaigns with sales and retailers is a critical part of this role. Knowledge and experience with retailer marketing programs, shopper/omni/commerce marketing and retail media is necessary to provide value to the team. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new role.Responsibilities and AccountabilitiesShopper Marketing & Media Planning
Shopper marketing and digital media campaign planning, activation, and optimization across retail specific tactics for all grocery and pet brandsPlan retail media and marketing budgets across a wide variety of retailers, including Grocery, Dollar Channel and Pet Specialty retailersLead retail media and marketing capabilities evaluations and provide recommendations for future spend
Media Measurement
Outline measurement goals for marketing spend across retail partnersTranslate data into actionable insights, identifying opportunities and risksAssess media performance on key metrics (ROAS, iROAS, influenced sales) and communicate impact of programs to the broader organizationContinuously monitor and analyze programs, improving upon the understanding of tactic effectiveness, audiences and identifying opportunities to increase impact
Creative Strategy
Creative approach and execution for paid media across multiple channelsSupport creative process flow for retail marketing campaigns: initial requests, feedback, internal & external reviews, deployment
Strategic Collaboration
Work with cross-functional teams including Sales, Sales Strategy, Brand, Creative, Agency, Finance, Legal and within the Performance Media Digital Commerce teamUnderstand and gather Brand priorities and insights and combine with Sales/Retailer priorities and insights to customize the right marketing strategy and planPartner closely with agency to define and deliver on campaign KPIs, closely monitoring programsEducate partners on the changing landscape of digital & retail media
Working Location : HybridThis role is located at the Lakeville, MN Corporate officeTypical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week.#LI-hybrid
Qualifications
EducationBA required. Marketing, Business or Communications preferred.ExperienceMinimum 3-5 years marketing within CPG or Retail space.Retail media planning and/or strategy experience preferredEcommerce experience preferredDigital experience on agency or client side requiredGreat attitude : realize that the energy and attitude they bring, impacts not only their performance but the performance of those around themTransparency : are direct, factual, and straight-forwardFlexibility : ask questions for greater insight, and make recommendations relative to alternatives, options or other solutionsCritical thinker with strong, proven analytical skillsDetail oriented with excellent organizational skillsExperience in multiple digital media channels, search, programmatic and social experience preferredThe ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple prioritiesExcellent written, communication, and presentation skills
#J-18808-Ljbffr