Sinclair Broadcast Group
Paid Media Manager
Sinclair Broadcast Group, Cockeysville, Maryland, United States, 21030
Compulse is looking for a dynamic, confident, and highly motivated Paid Media Manager to oversee the day-to-day operations of our paid media teams. We are looking for someone with a take charge kind of attitude!
Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization.
This position reports to the Sr. Director of Paid Media.
Responsibilities:Responsible for strategic input and oversight across paid media portfolio of accounts to drive success.Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.Lead internal and external communication with partners and clients. Ability to tell the right story with data.Create and refine processes to benefit the paid media department.Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI.Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency.Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs.
Requirements:6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms.Minimum 3+ years of people management experience leading a team.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel).Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry.Strong ad copy writing skills for clients across multiple industries.Ability to analyze and interpret data to optimize marketing ROI and performance.Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data.Excellent communication and presentation skills to audiences and clients of varying levels.Strong organizational and project management skills.Ability to work independently and as part of a team.A proactive, solutions-orientated professional.This is a hybrid role with attendance in Hunt Valley, MD once a week (Mondays).
Recommended Skills:Google Ads Search Certification.Microsoft/ Bing Ads Search Certification.Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others).
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Scroll down the page to see all associated job requirements, and any responsibilities successful candidates can expect.The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization.
This position reports to the Sr. Director of Paid Media.
Responsibilities:Responsible for strategic input and oversight across paid media portfolio of accounts to drive success.Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations.Lead internal and external communication with partners and clients. Ability to tell the right story with data.Create and refine processes to benefit the paid media department.Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc. to increase ROI.Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency.Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs.
Requirements:6+ years' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms.Minimum 3+ years of people management experience leading a team.Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel).Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry.Strong ad copy writing skills for clients across multiple industries.Ability to analyze and interpret data to optimize marketing ROI and performance.Highly skilled in Microsoft (Excel, Word, PowerPoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data.Excellent communication and presentation skills to audiences and clients of varying levels.Strong organizational and project management skills.Ability to work independently and as part of a team.A proactive, solutions-orientated professional.This is a hybrid role with attendance in Hunt Valley, MD once a week (Mondays).
Recommended Skills:Google Ads Search Certification.Microsoft/ Bing Ads Search Certification.Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others).
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