Fundmarketers
Institutional Channel Marketing Principal
Fundmarketers, New York, New York, us, 10261
Institutional Channel Marketing Principal KKR & Co. Inc., together with its subsidiaries, is a leading global investment firm that offers alternative asset management and capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of The Global Atlantic Financial Group.
Take the next step in your career now, scroll down to read the full role description and make your application.TEAM OVERVIEWKKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams.POSITION OVERVIEWThe Marketing team is seeking a creative, highly collaborative and results-oriented Institutional Marketer for KKR’s U.S. Institutional business. The successful candidate will work closely with business partners across KKR’s Client Solutions Group (KCS) to support the goals and objectives of the distribution team. Furthermore, they will actively partner with other Marketing groups (Digital Marketing, Product Marketing, Wealth, International Marketing, Events, Creative) and Compliance to create and customize content for specific marketing programs.RESPONSIBILITIESThe successful candidate will have the following responsibilities:Create and manage targeted programs and campaigns to deepen relationships with U.S. Institutional clients and prospects, including pensions, consultants, LatAm, and Canadian teams using a wide variety of marketing tools (digital, social, events, etc.)Help manage and execute, in partnership with the Events Team, the annual event and conference strategy and budget for U.S. Institutional sales teamDevelop marketing collateral and resources that support effective client conversations and amplify delivery of investment insights from the product teams, including private equity, infrastructure, real estate and creditAugment processes for generating and sharing leads with sales teams and contribute to segmentation and CRM optimization; create dashboards and share key metrics and customer insights with relevant stakeholdersUtilize strong project management skills, including the ability to prioritize and execute projects from beginning to end in a fast-paced environmentDevelop deep partnerships and work collaboratively with sales, marketing, product strategy and compliance colleaguesQUALIFICATIONS7+ years of relevant marketing experience with public and private market vehicles, preferably with a focus on the institutional client segmentWorking knowledge of private markets and an understanding of the institutional sales process, including the unique buying preferences of different client segmentsProven track record of building strong partnerships across sales and product teamsCRITICAL COMPETENCIES FOR SUCCESSStrong project management and prioritization skills, with experience leading strategic and tactical marketing initiativesResourceful and independent planner who is solutions-oriented and thrives on thinking criticallyStandout teammate who builds positive relationships and collaborates across multiple levels of a globally diverse organizationChallenges the status quo by asking “why” and identifying new and better ways of doing thingsIntellectual curiosity with a dedication to professional development and an ability to learn, stay on top of emerging trends, and competitor best practicesThrives in a fast-paced environment while handling multiple priorities concurrently and managing business expectationsSelf-motivated, detail-oriented, takes ownership of work quality and tight deadlines, and pursues continuous improvementExcellent communication and writing skills, including proofreading and editingBase Salary Range$200,000—$225,000 USDKKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
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Take the next step in your career now, scroll down to read the full role description and make your application.TEAM OVERVIEWKKR’s Marketing team develops executive content strategies that generate brand and product awareness to engage the firm’s clients with valuable content to meet quantifiable business goals. The team builds deep relationships with clients to bridge the gap between client interests and business goals, to create innovative content strategies. The team is also responsible for consistently investigating trends and best practices to make accurate and tailored recommendations to clients. The Marketing team closely collaborates with the sales, product strategy, and compliance teams.POSITION OVERVIEWThe Marketing team is seeking a creative, highly collaborative and results-oriented Institutional Marketer for KKR’s U.S. Institutional business. The successful candidate will work closely with business partners across KKR’s Client Solutions Group (KCS) to support the goals and objectives of the distribution team. Furthermore, they will actively partner with other Marketing groups (Digital Marketing, Product Marketing, Wealth, International Marketing, Events, Creative) and Compliance to create and customize content for specific marketing programs.RESPONSIBILITIESThe successful candidate will have the following responsibilities:Create and manage targeted programs and campaigns to deepen relationships with U.S. Institutional clients and prospects, including pensions, consultants, LatAm, and Canadian teams using a wide variety of marketing tools (digital, social, events, etc.)Help manage and execute, in partnership with the Events Team, the annual event and conference strategy and budget for U.S. Institutional sales teamDevelop marketing collateral and resources that support effective client conversations and amplify delivery of investment insights from the product teams, including private equity, infrastructure, real estate and creditAugment processes for generating and sharing leads with sales teams and contribute to segmentation and CRM optimization; create dashboards and share key metrics and customer insights with relevant stakeholdersUtilize strong project management skills, including the ability to prioritize and execute projects from beginning to end in a fast-paced environmentDevelop deep partnerships and work collaboratively with sales, marketing, product strategy and compliance colleaguesQUALIFICATIONS7+ years of relevant marketing experience with public and private market vehicles, preferably with a focus on the institutional client segmentWorking knowledge of private markets and an understanding of the institutional sales process, including the unique buying preferences of different client segmentsProven track record of building strong partnerships across sales and product teamsCRITICAL COMPETENCIES FOR SUCCESSStrong project management and prioritization skills, with experience leading strategic and tactical marketing initiativesResourceful and independent planner who is solutions-oriented and thrives on thinking criticallyStandout teammate who builds positive relationships and collaborates across multiple levels of a globally diverse organizationChallenges the status quo by asking “why” and identifying new and better ways of doing thingsIntellectual curiosity with a dedication to professional development and an ability to learn, stay on top of emerging trends, and competitor best practicesThrives in a fast-paced environment while handling multiple priorities concurrently and managing business expectationsSelf-motivated, detail-oriented, takes ownership of work quality and tight deadlines, and pursues continuous improvementExcellent communication and writing skills, including proofreading and editingBase Salary Range$200,000—$225,000 USDKKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.
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