Amex
Senior Analyst, Business Checking Account Lifecycle Marketing
Amex, New York, New York, us, 10261
You Lead the Way. We’ve Got Your Back.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS US Small and Medium Enterprise (US SME) Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients.
Your mission:
Create, optimize, and implement lifecycle marketing strategies to engage and retain existing Business Checking Account customers.
How will you make an impact in this role?
Lead email campaigns and journeys end-to-end, including strategy, copy/creative development, legal/compliance approvals, execution, and results
Own the digital membership guide experience for new customers to educate and drive successful customer onboarding
Work closely with Analytics team to understand drivers of product usage; leverage insights and data to develop new marketing strategies to drive product usage and digital engagement
Partner with Product Marketing and Product to improve how to convey value and drive product feature understanding and usage at each stage of the customer lifecycle
Build marketing strategy and channel plan to support new go-to-market feature launches
Collaborate with Marketing Automation team to translate marketing plans to execution to further our targeting & personalization capabilities
What we're looking for in you:
Proactivity: you operate independently, work to remove roadblocks, and are persistent
Curiosity: you ask questions, love learning, dig into the details, and challenge the norm
Critical thinking: you provide thought leadership and make recommendations based on your findings
Flexibility/Adaptability: you adjust quickly to changing priorities and conditions; you cope effectively with complexity and change
Data analysis: you use data from multiple sources to create insights-driven strategies
Communication: you communicate in a clear and compelling way
Attitude: You possess a positive, can-do attitude and are eager to solve difficult challenges
Minimum Qualifications:
3-5+ years of experience in Marketing or Product working on customer-facing collateral, especially email
Excellent project management, organization, attention to detail, and collaboration skills
Experience analyzing and reporting performance data and KPIs
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
#J-18808-Ljbffr
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS US Small and Medium Enterprise (US SME) Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients.
Your mission:
Create, optimize, and implement lifecycle marketing strategies to engage and retain existing Business Checking Account customers.
How will you make an impact in this role?
Lead email campaigns and journeys end-to-end, including strategy, copy/creative development, legal/compliance approvals, execution, and results
Own the digital membership guide experience for new customers to educate and drive successful customer onboarding
Work closely with Analytics team to understand drivers of product usage; leverage insights and data to develop new marketing strategies to drive product usage and digital engagement
Partner with Product Marketing and Product to improve how to convey value and drive product feature understanding and usage at each stage of the customer lifecycle
Build marketing strategy and channel plan to support new go-to-market feature launches
Collaborate with Marketing Automation team to translate marketing plans to execution to further our targeting & personalization capabilities
What we're looking for in you:
Proactivity: you operate independently, work to remove roadblocks, and are persistent
Curiosity: you ask questions, love learning, dig into the details, and challenge the norm
Critical thinking: you provide thought leadership and make recommendations based on your findings
Flexibility/Adaptability: you adjust quickly to changing priorities and conditions; you cope effectively with complexity and change
Data analysis: you use data from multiple sources to create insights-driven strategies
Communication: you communicate in a clear and compelling way
Attitude: You possess a positive, can-do attitude and are eager to solve difficult challenges
Minimum Qualifications:
3-5+ years of experience in Marketing or Product working on customer-facing collateral, especially email
Excellent project management, organization, attention to detail, and collaboration skills
Experience analyzing and reporting performance data and KPIs
Salary Range: $55,000.00 to $105,000.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.
We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
#J-18808-Ljbffr