L'Oreal
Director, Brand Engagement - Lancôme US Marketing
L'Oreal, New York, New York, United States, 10001
Job Title Director, Brand Engagement – Lancôme US Marketing
Division: L’Oréal LUXE Division
Location: New York, NY
Reports To: VP Consumer Connections, Lancôme US Marketing
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do
The Director of Brand Engagement will lead Advocacy & Influence and Social Media Marketing for Lancôme (Makeup, Fragrances and Skincare): develop, implement, monitor and optimize the brand’s influencer marketing and social strategies, with the objectives to maximize brand awareness, consumer engagement, product desirability and ecommerce revenues in our categories. Job Duties and Accountabilities Play a critical role in developing holistic social-first marketing plans to grow the Lancôme brand and an engaged Lancôme social community
Develop and execute powerful A&I and social and community management programs to launch new products and support core pillars and brand key moments in a disruptive and locally relevant way to recruit new consumers and maintain loyalistsBe the team’s quarter back of creativity – leverage tools, data, social platforms and internal resources to help the team ideate around trends and move at the speed of culture to develop a social-first A&I and social content strategy that will break through the clutter and drive engagement and brand love.
Creative skills and out-of-the-box thinking a mustOptimize earned strategy around eventing, experiences and mailers to propel the US A&I Share of Influence results to be a top beauty brand in Reach, Video Views, Impressions and EngagementIn partnership with the Media team, leverage the best A&I and social content in paid media to maximize reach and engagementsIn partnership with the brand’s D2C and eRetail teams, develop the right programs, activations and contents to boost traffic and conversion to Lancome-use.com and our retailer’s websitesAbility to work cross-functionally a matrixed environment is a must - Brand Engagement, Media, Marketing, Retail/Sales, CDMO, Global Marketing (DMI)Align strategies with the brand's global team to guarantee the consistency of the US plan vs the global brand vision while enabling the global team to understand our local specific needsAbility to manage and grow team talents, plus manage multiple agencies, vendors and work with business partners on new innovations as well as best practicesFinancially savvy – must be able to manage budgets and demonstrate strong financial acumen
Data-obsessed – Strong analytic skills is a must Key Challenges, Issues and Complexity There are a few areas of opportunity for the job holder. The first is as a heritage brand we have strategic pillars that are very strong with a loyal customer base such as Teint Idole Foundation, our Mascara franchise (Hypnose, Idole etc), Genifique skincare, La Vie Est Belle Fragrance to name a few.
The challenge is to grow these pillars in a very competitive environment and maintain loyal consumers while recruiting new and younger consumers into the brand.
There’s a massive opportunity to take inspiration from what’s going viral and getting a lot of buzz on social to apply to our go to market strategy to accelerate earned and social-first activations.
The next challenge is working with the DMI to grow our social community.
We struggle with US relevancy and engagement.
There’s a massive opportunity to accelerate here with creativity and moving at the speed of culture to activate around trends.
Specifically on social platforms like Tik Tok and Instagram. Organization Structure and Key Working Relationships The job holder will work closely with the DMI and cross functional teams like eRetail and Lancome-usa.com to bring social first campaigns to life.
Meetings will occur via TEAMS on a bi-weekly or weekly basis pending the project activation timeline and cadence necessary to activate.
Job Dimensions
Operating Budget $15MNumber of direct reports: 2 direct reportsTotal Staff: 3The role has a direct impact on the image and reputation of the brand in the US influencer space; we are looking for someone to advise on the Brand Engagement plans to help propel an aspirational image and recruit new consumers into the brand while maintaining our loyalistsThe job holder is accountable for creating content that delivers ROI and ROAS and driving community growth and engagement rateWhat We Are Looking For
We are looking for a true expert in social and digital landscape, with Influencer Marketing and Social Media Strategy and Content experience with a deep understanding of social platforms (specific emphasis on Tik Tok, Meta and YouTube), beauty social trends, talent and social analytics Must have rich knowledge of social platforms functionality (Tik Tok, Instagram, Meta, X Pinterest etc.) and be proficient with influencer marketing systems and social media platform measurement and social publishing and listening tools (Traackr, Rival IQ, Netbase, Sprinklr, etc)Beauty experience is a plus, specifically makeup, fragrance and/or skincare8-10 year’s experience in social media/digital marketing, influencer marketing, and integrated communications (PR and event strategy)Bachelor’s degree in related fieldAttention to detail and high level of organizationExperience managing budgets with moderate autonomy Strong written, oral, and interpersonal communication skillsAbility to effectively structure and articulate presentations Aptitude to thrive a fast-paced and rapidly changing environmentAs an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows
Salary Range: $140,100-203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.
Division: L’Oréal LUXE Division
Location: New York, NY
Reports To: VP Consumer Connections, Lancôme US Marketing
Who We Are
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, and Giorgio Armani.
What You Will Do
The Director of Brand Engagement will lead Advocacy & Influence and Social Media Marketing for Lancôme (Makeup, Fragrances and Skincare): develop, implement, monitor and optimize the brand’s influencer marketing and social strategies, with the objectives to maximize brand awareness, consumer engagement, product desirability and ecommerce revenues in our categories. Job Duties and Accountabilities Play a critical role in developing holistic social-first marketing plans to grow the Lancôme brand and an engaged Lancôme social community
Develop and execute powerful A&I and social and community management programs to launch new products and support core pillars and brand key moments in a disruptive and locally relevant way to recruit new consumers and maintain loyalistsBe the team’s quarter back of creativity – leverage tools, data, social platforms and internal resources to help the team ideate around trends and move at the speed of culture to develop a social-first A&I and social content strategy that will break through the clutter and drive engagement and brand love.
Creative skills and out-of-the-box thinking a mustOptimize earned strategy around eventing, experiences and mailers to propel the US A&I Share of Influence results to be a top beauty brand in Reach, Video Views, Impressions and EngagementIn partnership with the Media team, leverage the best A&I and social content in paid media to maximize reach and engagementsIn partnership with the brand’s D2C and eRetail teams, develop the right programs, activations and contents to boost traffic and conversion to Lancome-use.com and our retailer’s websitesAbility to work cross-functionally a matrixed environment is a must - Brand Engagement, Media, Marketing, Retail/Sales, CDMO, Global Marketing (DMI)Align strategies with the brand's global team to guarantee the consistency of the US plan vs the global brand vision while enabling the global team to understand our local specific needsAbility to manage and grow team talents, plus manage multiple agencies, vendors and work with business partners on new innovations as well as best practicesFinancially savvy – must be able to manage budgets and demonstrate strong financial acumen
Data-obsessed – Strong analytic skills is a must Key Challenges, Issues and Complexity There are a few areas of opportunity for the job holder. The first is as a heritage brand we have strategic pillars that are very strong with a loyal customer base such as Teint Idole Foundation, our Mascara franchise (Hypnose, Idole etc), Genifique skincare, La Vie Est Belle Fragrance to name a few.
The challenge is to grow these pillars in a very competitive environment and maintain loyal consumers while recruiting new and younger consumers into the brand.
There’s a massive opportunity to take inspiration from what’s going viral and getting a lot of buzz on social to apply to our go to market strategy to accelerate earned and social-first activations.
The next challenge is working with the DMI to grow our social community.
We struggle with US relevancy and engagement.
There’s a massive opportunity to accelerate here with creativity and moving at the speed of culture to activate around trends.
Specifically on social platforms like Tik Tok and Instagram. Organization Structure and Key Working Relationships The job holder will work closely with the DMI and cross functional teams like eRetail and Lancome-usa.com to bring social first campaigns to life.
Meetings will occur via TEAMS on a bi-weekly or weekly basis pending the project activation timeline and cadence necessary to activate.
Job Dimensions
Operating Budget $15MNumber of direct reports: 2 direct reportsTotal Staff: 3The role has a direct impact on the image and reputation of the brand in the US influencer space; we are looking for someone to advise on the Brand Engagement plans to help propel an aspirational image and recruit new consumers into the brand while maintaining our loyalistsThe job holder is accountable for creating content that delivers ROI and ROAS and driving community growth and engagement rateWhat We Are Looking For
We are looking for a true expert in social and digital landscape, with Influencer Marketing and Social Media Strategy and Content experience with a deep understanding of social platforms (specific emphasis on Tik Tok, Meta and YouTube), beauty social trends, talent and social analytics Must have rich knowledge of social platforms functionality (Tik Tok, Instagram, Meta, X Pinterest etc.) and be proficient with influencer marketing systems and social media platform measurement and social publishing and listening tools (Traackr, Rival IQ, Netbase, Sprinklr, etc)Beauty experience is a plus, specifically makeup, fragrance and/or skincare8-10 year’s experience in social media/digital marketing, influencer marketing, and integrated communications (PR and event strategy)Bachelor’s degree in related fieldAttention to detail and high level of organizationExperience managing budgets with moderate autonomy Strong written, oral, and interpersonal communication skillsAbility to effectively structure and articulate presentations Aptitude to thrive a fast-paced and rapidly changing environmentAs an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows
Salary Range: $140,100-203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind.