AvidXchange, Inc.
Senior Product Marketing Manager
AvidXchange, Inc., Charlotte, North Carolina, United States, 28269
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.
Overview:
AvidXchange is seeking a dynamic and experienced Sr. Product Marketing Manager to join our team. This role will be pivotal in managing our analyst relations and conducting comprehensive market research across our buyer and supplier segments. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a proven track record of working with industry analysts and conducting market research.
Key Responsibilities:
Product Marketing:
Develop and execute go-to-market strategies for new and existing products.
Create compelling product messaging and positioning that resonates with target audiences.
Support sales and marketing teams with relevant market insights and product information.
Develop marketing collateral, including case studies, white papers, and presentations.
Market Research:
Design and execute market research to gather data and insights on buyers and suppliers.
Collaborate with internal teams to translate research findings into actionable marketing strategies.
Analyst Relations:
Develop and maintain strong relationships with key industry analysts.
Manage briefing schedules and ensure timely and relevant communication with analysts.
Coordinate analyst engagements including briefings, inquiries, and report reviews.
Monitor and report on analyst coverage and sentiments regarding AvidXchange and its products.
Bringing New Products to Market:
Lead the development and execution of go-to-market plans for new products.
Work closely with product development teams to ensure successful product launches.
Identify market opportunities and develop strategies to capture them.
Manage product launch activities, including coordinating with sales, marketing, and other internal teams.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in product marketing, market research, or a related role.
Proven experience with analyst relations and managing engagements with industry analysts.
Strong analytical skills with the ability to interpret complex data and market trends.
Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams.
Strong project management skills and attention to detail.
About AvidXchange
AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange,
mindset is everything . We are
Connected as People ,
Growth Minded , and
Customer Obsessed . These three mindsets represent our culture – who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified as a Great Place to Work. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work.
Who you are:
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you'll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you' – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.
AvidXers enjoy:
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange***
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court****
Tuition Reimbursement up to the federal maximum of $5,250*****
Hybrid Workplace Flexibility
Free parking
Fully granted from beginning of year, pro-rated if hired mid-year
**Charlotte location only
***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
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Overview:
AvidXchange is seeking a dynamic and experienced Sr. Product Marketing Manager to join our team. This role will be pivotal in managing our analyst relations and conducting comprehensive market research across our buyer and supplier segments. The ideal candidate will have a strong background in product marketing, excellent communication skills, and a proven track record of working with industry analysts and conducting market research.
Key Responsibilities:
Product Marketing:
Develop and execute go-to-market strategies for new and existing products.
Create compelling product messaging and positioning that resonates with target audiences.
Support sales and marketing teams with relevant market insights and product information.
Develop marketing collateral, including case studies, white papers, and presentations.
Market Research:
Design and execute market research to gather data and insights on buyers and suppliers.
Collaborate with internal teams to translate research findings into actionable marketing strategies.
Analyst Relations:
Develop and maintain strong relationships with key industry analysts.
Manage briefing schedules and ensure timely and relevant communication with analysts.
Coordinate analyst engagements including briefings, inquiries, and report reviews.
Monitor and report on analyst coverage and sentiments regarding AvidXchange and its products.
Bringing New Products to Market:
Lead the development and execution of go-to-market plans for new products.
Work closely with product development teams to ensure successful product launches.
Identify market opportunities and develop strategies to capture them.
Manage product launch activities, including coordinating with sales, marketing, and other internal teams.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10+ years of experience in product marketing, market research, or a related role.
Proven experience with analyst relations and managing engagements with industry analysts.
Strong analytical skills with the ability to interpret complex data and market trends.
Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams.
Strong project management skills and attention to detail.
About AvidXchange
AvidXchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they'll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange,
mindset is everything . We are
Connected as People ,
Growth Minded , and
Customer Obsessed . These three mindsets represent our culture – who we are, who we've always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we've created a company of over 1,600 teammates working in one of our 5 offices across the U.S., or remotely. AvidXchange is proud to be Certified as a Great Place to Work. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work.
Who you are:
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
What you'll get:
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you' – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you'll tell for years, you've come to the right place.
AvidXers enjoy:
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health** - available to Teammates and their eligible dependents
401k Match up to 4%
Parental Leave: 8 weeks 100% paid by AvidXchange***
Discounts on Pet, Home, and Auto insurance
BrightDime Financial Wellness Tool, offered free to teammates
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court****
Tuition Reimbursement up to the federal maximum of $5,250*****
Hybrid Workplace Flexibility
Free parking
Fully granted from beginning of year, pro-rated if hired mid-year
**Charlotte location only
***Must be full-time for at least 3 months****Charlotte location only*****Must be full-time for at least one year
Equal Employment Opportunity
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
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