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Saga Communications

Promotions Director – North Central Florida Media Group

Saga Communications, Ocala, Florida, United States, 34470


Please read the information in this job post thoroughly to understand exactly what is expected of potential candidates.The North Central Florida Media Group is looking for a new Promotions Director. The primary responsibilities for this role are comprised of online and onsite engagement with our listeners while maintaining and protecting the presentation of our brands. This role also oversees ordering and maintaining promotional items for listeners and staff. The Promotions Director must work closely with all departments: Programming, Sales, Interactive and News.

Live and work in the city that U.S. News & World Report called one of the “Best Places to Live” in 2024-2025: Ocala, Florida. From here it’s just a short drive to the beaches, Disney World, and Universal Studios.

Come work in a state-of-the-art facility for a company that values its employees.

Duties of the Promotions Director include but are not limited to:

Administrative

Maintain up-to-date online calendars of all promotions and events

Manage prize grids and coordinate prizes for contests

Create and execute online contests that originate from sales and programming

Remain compliant with all company and legal policies regarding prizes we award

Create contest rules for promotions as necessary

Lead weekly Promotion Meetings providing an agenda and recap

Manage promotional announcement inventory, schedule promotional announcements, and ensure promotional announcements are recorded and produced

Promotional supplies – order, manage inventory, etc.

Load and unload station vehicles with promotional material, PA systems, tents, banners and other items

Maintain station vehicles’ records of maintenance and registration

Marketing and Promotion

Understand and execute best practices for Digital platforms:

Social Media

Drive traffic and engagement

Newsletters

Open/Click-thru-rate strategies and tactics

Database growth strategies and tactics

Websites

Experience with WordPress and overall website maintenance

Familiar with tactics to drive traffic and keep users

Copywriting

Write and update engaging copy for:

Live and recorded on-air promos

Social Media posts

Newsletter content

Website content

Social Media

Execute best practices for social media engagement as it relates to content and policies.

Understand rules and policies of social media platforms, staying current as they change.

Graphics

Utilize effective graphic design skills, knowing what graphics work best in different medias (Print, Social, Newsletter, Website)

Produce graphics for promotional and event use

Onsite

Assist in event set up: tents, tables with table skirts, banners, PA systems and other items as needed

Keep brand vehicles clean inside and out

Ensure branded tents, tables, banners are clean and maintained

Prepare promotional items to be used at appearances and events

Assist NTR Director as needed for our NTR events

Helping with Workflow

Assist in gathering materials such as logos and artwork for promotional or event use.

The successful Promotions Director will have attributes such as:

Accurate, Detail-oriented, Meticulous, Organized

Ability to multi-task in a fast-paced environment with quick and thorough responses

Responsibility! Honesty! Integrity!

Team oriented, collaborative, service-oriented

Understands data, is analytical

Pragmatic

Conscientious

Extremely competent with technology: MS Office, WordPress

Available to work occasional weekends, evenings, etc. for events.

North Central Florida Media Group is an Equal Opportunity Employer.

Click below to apply.

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