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Dahl Consulting

Marketing Automation Analyst

Dahl Consulting, Irvine, California, United States, 92713


Job DescriptionJob Description

Dahl Consulting is currently partnering with a leader in the insurance industry. We work one-on-one with great candidates to help connect them with local employment opportunities. This company is hiring a Marketing Automation Analyst for a permanent position! Interested? Get more details below.

Corporate Office Location:

Irvine, California

Compensation:

$110,000-120,000 per year

Position Overview:

The Marketing Automation Analyst is focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This position serves as the backbone of a marketing department, ensuring that strategies are executed smoothly and performance is measured accurately. They bridge the gap between marketing and other departments, such as sales and IT, and oversee the marketing technology stack and workflows.

Experience with the following systems:

Eloqua, Hubspot, Marketo, Salesforce, Monday.com, Asana, Workfront, SEMrush, Brightedge

Marketing Automation Analyst

Job Summary

The Marketing Automation Analyst is focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This position serves as the backbone of a marketing department, ensuring that strategies are executed smoothly, and performance is measured accurately. They will bridge the gap between marketing and other departments, such as sales and IT, and oversee the marketing technology stack and workflows.

What you’ll do as the Marketing Automation Analyst:

Manage day-to-day operations of al marketing systems including marketing and lead flow automation, CRM, data stewardship, third-party integrations, and documentation

Perform campaign development tasks, including creation of campaign canvases, emails, landing pages, sales, tools templates, and web form templates

Monitor and analyze email performance metrics, providing insights and recommendations for continuous improvement

Oversee contracts, renewals, payments, and invoicing with all applicable vendors

Manage relationship and implementation of new automation platforms and tools

Collaborate with marketing managers to develop overarching audience segmentation strategies; build prospect lists from multiple internal and external sources

Support marketing and sales revenue goals by maintaining lead management process, including lead lifecycle, lead scoring, and assigning leads

Identify, design, and document scalable processes that enable the marketing team to be more effective in their daily work and drive alignment within the department.

Develop and maintain marketing dashboards and reports to track key performance indicators (KPIs) and provide actionable insights

Conduct in-depth analysis of marketing data to measure campaign performance, identify trends, and provide actionable recommendations to optimize marketing efforts

Generate regular reports and develop dashboards to track key marketing performance metrics, including campaign ROI, audience reach, and engagement metrics

What you’ll bring to the Marketing Automation Analyst role:

Bachelor's Degree or equivalent combination of education and experience

6+ years of related work experience

2+ years of experience with CRM and automation platforms such as Salesforce, Pardot, Eloqua, HubSpot, or other similar platforms

Strong understanding of Salesforce, Salesforce objects and lifecycle management

Excellent interpersonal, relationship building, negotiating and problem solving skills

Knowledge of the latest technologies in the marketing field

Knowledge of lead and account scoring best-practices, including demographic, behavioral, and intent signals

Knowledge of digital marketing best practices and emerging trends

Company Description

Our promise is simple. DAHL has proven year after year that we are flexible, consistent and easy to work with, which is why our clients and consultants have stayed with us, and we've continued to grow throughout the years.

Our clients know they can depend on our efforts, as we hold their priorities in high regard. We genuinely care about each and every relationship and promise to work with the utmost of respect, integrity and high energy, as we continually strive to build long-term relationships.

Company DescriptionOur promise is simple. DAHL has proven year after year that we are flexible, consistent and easy to work with, which is why our clients and consultants have stayed with us, and we've continued to grow throughout the years.\r\n \r\nOur clients know they can depend on our efforts, as we hold their priorities in high regard. We genuinely care about each and every relationship and promise to work with the utmost of respect, integrity and high energy, as we continually strive to build long-term relationships.