Content & Social Media Coordinator

Are you a social media guru and storyteller with a creative flair? Do you want to work in a fast-paced environment filled with kids and the best faculty on the planet? Then Whitby, a Preschool-Grade 8 independent school in Greenwich, Connecticut, might be the place for you. Job Description Position: Content & Social Media Coordinator Reports to: Director of Marketing and Communications Full-Time Position QUALIFICATIONS: College degree Minimum two years of work experience in the preferred areas of marketing, communications, public relations, journalism Experience in the education segment is a plus but not required REQUIRED SKILLS Proven social media management skills including data analysis (samples required) Excellent technology skills - proficient in Microsoft Office; must be tech-savvy and have the ability and desire to become proficient in Veracross and HubSpot (student management system and marketing automation platform) Experience with graphic design tools, including Canva (Whitbys platform of choice) and Adobe Creative Cloud Experience with digital photography and digital video production (samples required) Excellent communication and organizational skills with attention to detail Strong verbal and writing skills are a must (writing samples required) Ability to manage multiple projects in a fast-paced environment while meeting deadlines; work independently with limited supervision; operate across school divisions and interact with a variety of stakeholders (staff, faculty, students, parents) RESPONSIBILITIES Content Marketing: Create multiple pieces of new content each month that support strategic initiatives and key messaging to be repurposed across multiple channels; content combines original, repurposed, and linked content. Social Media: Design, create, post, and monitor all social media for the school (Facebook & Instagram); maintain and execute a social media content calendar; track performance. Weekly eNews/Email Communications: Compile and publish weekly e-bulletin and email communications for varied audiences (students, parents/guardians, alums); write and edit announcements and news items; weekly update of the digital message board. Videography & Photography: Attend school events (school-wide, grade-level, classroom level) and capture with photos and video; use assets to support internal and external communications; create in-house video content. Marketing Automation: Optimizing touchpoints with prospective families in the pipeline by creating and managing emails for prospect nurturing. Website: Assist in updating and managing content on the school website and portal.