Tbwa Chiat/Day Inc is hiring: Group Director, Content & Engagement - Enterta

Group Director, Content & Engagement - Entertainment

Position: Full-Time

OVERVIEW

Movement Strategy is looking for a Group Director, Content and Engagement to oversee our Entertainment Brands (i.e. Prime Video, Bravo, Paramount+). You will report to the Head of Creative and work closely with Creative Directors, Art Directors, Copywriters, and Strategists.

As platform experts, the Group Director, Content & Engagement will be responsible for developing and implementing marketing strategies that align with our business objectives and engage our target audience. This role will require excellent leadership, strategic thinking, communication, and project management skills, as well as a deep understanding of community management and marketing for entertainment and brand clients.

A BIT ABOUT US

Movement Strategy believes that social media is the most important marketing channel. At Movement, we lead the best brand social channels (like Netflix, Amazon, WarnerMedia, Intuit, and more) to make award-winning social-centric work that breaks through the cultural zeitgeist and drives unparalleled brand growth. Our vision is to create a future where brands add real value to every community they touch. We have remote hubs in New York, Denver, and LA, and we span across the United States. Our team of high-performers thrives on collaboration and innovation, fostering an environment where diverse perspectives are valued, and creativity is encouraged at every turn. We prioritize professional growth and development, offering continuous learning opportunities and a supportive atmosphere that empowers our teams to push boundaries and deliver exceptional results.

KEY FOCUS AREAS

• Visionary: Spearhead innovative strategies, technologies, and big ideas that prioritize social media as the central element of brand marketing campaigns.
• Team Management: Manage a team of content & engagement managers to oversee the content & engagement tract across multiple accounts while nurturing their development and growth within the company.
• Editorial Content Development: Craft differentiated plans and engagement tactics. Experience in creating and managing oversight on social media content calendars for large global brands.
• Channel Management: Launch new client channels and grow existing channels (i.e. TikTok, Discord, Twitch, and YouTube) by creating and distributing informative and entertaining content.
• Engagement Strategy: Provide value to individuals through management of content posting and strategic community interactions.
• Brand Engagement: Build community and engagement programming that speaks authentically to our audience.
• Scopes and Allocations: Manage and determine the scope of work and staffing needs across accounts.
• Case Studies & Awards: Present case studies and emerging best practices related to engagement to senior leadership.
• Creative Writing: Understand a brand’s voice and provide direction to the team.
• Team Communication: Interact confidently with internal teams and clients.
• Business Development: Shape pitch narratives and deliver winning work within pitch timelines.

QUALIFICATIONS

• 10-12 years experience creating and managing social media content for brand/owned channels.
• Ability to manage high volume workload across multiple accounts.
• Unmatched attention to detail.
• Strong communication, teamwork, and collaboration skills.
• Expert knowledge of current social platforms.
• Impeccable writing and overall communication skills.
• Proven writing skills (technical and creative).
• Strong organizational skills.

BENEFITS & PERKS

Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive.

• 100% employee contribution for health (base plan), vision, and dental.
• 401K Retirement Plan with Company Match.
• Unlimited Paid Time Off.
• Support for continued education.
• Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees.

COMPENSATION

Pay Range: 160k - 170k salary per year.

Movement Strategy is an Equal Opportunity Employer