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TikTok

Principal Product Designer, Ads Job at TikTok in San Jose

TikTok, San Jose, CA, United States


Responsibilities:

  • Own the full design lifecycle for your product, from understanding core user challenges to delivering polished, pixel-perfect UI across both mobile and desktop platforms.
  • Collaborate with product, engineering, and other teams to define a strategic vision and roadmap for the product, contributing to high-level decision-making.
  • Develop and test rough prototypes early in the process to validate solutions, iterating quickly based on feedback.
  • Create detailed, high-fidelity UI and UX specifications to effectively communicate design requirements to engineers and stakeholders.
  • Mentor and support junior and mid-level designers, sharing your expertise and guiding them in best practices.
  • Contribute to and evolve our design systems, ensuring consistency across the platform.
  • Help shape design thinking across the broader organization, including research, marketing, product education, and customer success teams.
  • Champion a user-centered design approach, balancing user empathy with business needs.
  • Thrive in a fast-paced environment where quick iteration and adaptation to changes are key.

Qualifications
Minimum Qualifications:

  • Minimum 5 years of experience in lead product design settings, with background in enterprise or B2B platforms.
  • Strong strategic thinking, with the ability to develop and communicate cohesive design visions.
  • Excellent communication and presentation skills to articulate design decisions to stakeholders.
  • Ability to handle ambiguity and independently drive the design process from research to delivery.
  • Experience in designing complex workflows with multiple scenarios and edge cases.
  • Passion for enterprise product design and solving complex problems in dynamic environments.
  • Proven experience mentoring or leading design teams while remaining hands-on.
  • Self-motivated, adaptable, and able to excel in high-growth settings.

Preferred Qualifications:

  • Experience designing payment and transaction products for both consumer-facing and enterprise applications on mobile and desktop.
  • Proven ability to work effectively with stakeholders across time zones and design for global users.
  • Expertise in creating seamless user experiences across multiple products, ensuring design consistency.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2.

Job Information:
The base salary range for this position in the selected city is $137244 - $318960 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  • 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents.
  • Health Savings Account (HSA) with a company match.
  • Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans.
  • Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care.
  • 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year.
  • 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
  • Mental and emotional health benefits through our EAP and Lyra.
  • 401K company match, gym and cellphone service reimbursements.

For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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