GlaxoSmithKline
Sr Manager, HCP Marketing - Belamaf
GlaxoSmithKline, Phila, Pennsylvania, United States, 19117
Reference #: 408081 Site Name: USA - Pennsylvania - Philadelphia, USA - Massachusetts - Waltham, USA - North Carolina - Durham Posted Date: Nov 5 2024
Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.
As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a Sr Manager, HCP Marketing.
This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, field engagement and performance, omnichannel cocreation and execution, agency management and support of operational planning. This position will report to the HCP Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: Oncology Account Managers (sales team), global marketing, medical affairs, payer, insights and analytics team, and copy approval (PRT) to name a few. The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably including matrix coordination, field partnership and key external expert engagement. Key external HCP stakeholders include Hematologists, Medical Oncologists and working closely with the Customer Experience Sr. Manager.
Key responsibilities include some of the following: Define and facilitate development of HCP strategy and associated activities to ensure consistency with overall brand strategic imperatives. Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities. Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials. Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives. Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines and processes. Manage partner agency relationships, workflow and related expense budget. Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact. Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
Why You? Basic Qualifications: Bachelor's degree 3+ years of pharmaceutical/biologic marketing experience Ability to travel up to 25% of the time, including some weekends
Preferred Qualifications: Marketing experiences should result in demonstration of the following: Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management. Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems. Master's Degree (MBA) Oncology experience in marketing and/or sales. Philadelphia, PA (FMC Building office-based) Product launch experience. Core marketing experience, including strategy development and execution. Knowledge of the healthcare system, market environment, custome care, and competitors. Excellent communication, negotiation and presentation skills for a wide variety of audiences. Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills. Experience influencing without direct authority and working successfully with cross functional teams. Experience bringing promotional materials through legal, regulatory and medical review. Demonstrated ability to lead a cross-functional team.
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal
Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.
As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of ourselves, more to fight for, and more moments that matter! Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology Belamaf brand Team is looking for a Sr Manager, HCP Marketing.
This position will support key promotional activities including, but not limited to, strategic and executional campaign evolution, segmentation optimization, field engagement and performance, omnichannel cocreation and execution, agency management and support of operational planning. This position will report to the HCP Marketing Director and will work in close partnership with the other brand team members and cross matrix teammates: Oncology Account Managers (sales team), global marketing, medical affairs, payer, insights and analytics team, and copy approval (PRT) to name a few. The role will work collaboratively across the U.S. Oncology Business Unit and will play a critical role in aligning the execution of our marketing plan with overall business unit objectives. This position will require outstanding leadership in many areas, notably including matrix coordination, field partnership and key external expert engagement. Key external HCP stakeholders include Hematologists, Medical Oncologists and working closely with the Customer Experience Sr. Manager.
Key responsibilities include some of the following: Define and facilitate development of HCP strategy and associated activities to ensure consistency with overall brand strategic imperatives. Partner with the insights and omnichannel analytics teams to analyze and optimize performance of marketing activities. Collaborate with other functional areas and lead the review process to ensure legal/regulatory compliance and medical accuracy of all marketing materials. Contribute to the annual operational planning process by shaping the tactical plan and budget required to achieve the brand's stated objectives. Possess strong business acumen skills, as role is responsible for managing multiple program budgets, timelines and processes. Manage partner agency relationships, workflow and related expense budget. Assess marketplace and customer needs and formulate recommendations for future marketing activities that deliver high ROI/value/impact. Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
Why You? Basic Qualifications: Bachelor's degree 3+ years of pharmaceutical/biologic marketing experience Ability to travel up to 25% of the time, including some weekends
Preferred Qualifications: Marketing experiences should result in demonstration of the following: Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management. Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems. Master's Degree (MBA) Oncology experience in marketing and/or sales. Philadelphia, PA (FMC Building office-based) Product launch experience. Core marketing experience, including strategy development and execution. Knowledge of the healthcare system, market environment, custome care, and competitors. Excellent communication, negotiation and presentation skills for a wide variety of audiences. Strong relationship building, problem solving, teamwork, analytical and written/verbal communication skills. Experience influencing without direct authority and working successfully with cross functional teams. Experience bringing promotional materials through legal, regulatory and medical review. Demonstrated ability to lead a cross-functional team.
#LI-GSK
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal