GlaxoSmithKline
Director, HCPe Marketing IL-5
GlaxoSmithKline, Phila, Pennsylvania, United States, 19117
Reference #: 407804 Site Name: USA - Pennsylvania - Philadelphia, Durham Blackwell Street Posted Date: Nov 11 2024
As the Director, HCPe Marketing IL-5, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing strategy and tactics for the GSK portfolio of anti-IL5 products across multiple indications. Key areas of emphasis for this role include HCP peer-to-peer content and disease education efforts at GSK funded speaker programs and sponsored efforts at key congresses. This individual will lead and work collaboratively across the commercial team including collaboration between HCP Marketing and the strategic engagement team.
This position will require strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration.
The specific accountabilities of the role include but are not limited to the following: Set overall engagement strategy by customer segmentation including P2P, Steering Committees, Speaker Bureau, Congresses & Advisory Boards Speaker Program Strategy & Execution Vision and resource allocation in partnership sales, medical and marketing Customer guidance & targeting Customer engagement & content strategy including key agency partnership lead Lead coordination with strategic engagement team for; EEs & speaker training Congress Strategy & Execution Vision and resource allocation in partnership sales, medical and marketing for National congresses Leveraging 5-step process develop E2E congress engagement & content strategy including key agency partnership lead Lead coordination with strategic engagement team for congress selection and operations Develop and execute commercial sponsored product theatres Support field in setting strategy for sub-national congresses Drive top line performance and accountability for delivery of KPIs Basic Qualifications: BS/BA with 8 years commercial experience including marketing, sales and/or market access. Minimum 4 years' experience in US Pharmaceutical/biotech in-line brand marketing Minimum 2 years' experience in strategy and/or development of HCP engagement efforts Minimum of 2 days per week in office required Ability to travel domestically, up to 35% Preferred Qualifications: Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches. Experience in Respiratory, Specialty and/or Rare Diseases a plus Demonstrated strategic thinking and analytical skills, balanced with strong operational experience Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies Broad commercial experience, including: Brand lifecycle management Senior leader engagement Matrix team leadership Customer insight, messaging, campaign, creative development Budget management; P&L ownership
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspi ed, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
As the Director, HCPe Marketing IL-5, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing strategy and tactics for the GSK portfolio of anti-IL5 products across multiple indications. Key areas of emphasis for this role include HCP peer-to-peer content and disease education efforts at GSK funded speaker programs and sponsored efforts at key congresses. This individual will lead and work collaboratively across the commercial team including collaboration between HCP Marketing and the strategic engagement team.
This position will require strong leadership in many areas, including clinical acumen, building commercial strategy, creating tactics to support strategy, developing KPIs and measurement plans, and cross-functional collaboration.
The specific accountabilities of the role include but are not limited to the following: Set overall engagement strategy by customer segmentation including P2P, Steering Committees, Speaker Bureau, Congresses & Advisory Boards Speaker Program Strategy & Execution Vision and resource allocation in partnership sales, medical and marketing Customer guidance & targeting Customer engagement & content strategy including key agency partnership lead Lead coordination with strategic engagement team for; EEs & speaker training Congress Strategy & Execution Vision and resource allocation in partnership sales, medical and marketing for National congresses Leveraging 5-step process develop E2E congress engagement & content strategy including key agency partnership lead Lead coordination with strategic engagement team for congress selection and operations Develop and execute commercial sponsored product theatres Support field in setting strategy for sub-national congresses Drive top line performance and accountability for delivery of KPIs Basic Qualifications: BS/BA with 8 years commercial experience including marketing, sales and/or market access. Minimum 4 years' experience in US Pharmaceutical/biotech in-line brand marketing Minimum 2 years' experience in strategy and/or development of HCP engagement efforts Minimum of 2 days per week in office required Ability to travel domestically, up to 35% Preferred Qualifications: Launch experience/demonstrated ability to shape the market and utilize innovative go to market approaches. Experience in Respiratory, Specialty and/or Rare Diseases a plus Demonstrated strategic thinking and analytical skills, balanced with strong operational experience Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies Broad commercial experience, including: Brand lifecycle management Senior leader engagement Matrix team leadership Customer insight, messaging, campaign, creative development Budget management; P&L ownership
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK? Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspi ed, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1-877-694-7547 (US Toll Free) or +1 801 567 5155 (outside US).
Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, GSK may be required to capture and report expenses GSK incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure GSK's compliance to all federal and state US Transparency requirements. For more information, please visit GSK's Transparency Reporting For the Record site.
GSK is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.