Nissin Foods
Director, Marketing
Nissin Foods, Gardena, California, United States, 90248
Summary: The Marketing Director will serve as a key business leader who will inspire the marketing team and drive brand portfolio management, consumer communications and new product innovation launches, always incorporating a consumer-centric perspective. The Director will be responsible for planning, development and implementation of marketing strategy, communications, innovation, renovation and portfolio management in an effort to exceed stated volume and profit objectives.
The Marketing Director will oversee all aspects of the Top Ramen brand as well as a small portfolio of key brands, including Hot & Spicy, Hot & Spicy Fire Wok, and Chow Mein.
Role Highlights:With a deep knowledge of the business, segments and competitive landscape, the Director will leverage consumer, marketplace and customer insights and trends to drive strategy and plans.Leads all marketing efforts for assigned brands/products as well as the planning and execution of short-and long-term marketing plans as well as overseeing the development and implementation of marketing's role in commercial planning.Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.Directs the efforts of the brand manager(s), marketing staff, consultants and agencies and coordinates at the strategic and tactical levels with the other business functions of Nissin Foods USA.Uses their strategic thought leadership skills to drive business results.Responsibilities
Consumer Insights and Business Acumen:
Displays a deep understanding of the consumer and drives a consumer first mentality within the organization.Understands relevant marketplace dynamics and other key issues that help the team in the development of the brand's marketing mix (e.g., product quality, pricing, promotions, and distribution).Analyzes category, brand, competitive and consumer trends to drive insights into action.Has a pulse on trends and category landscape that can influence product development pipelines.Accountable for analyzing multiple sources of data effectively to find opportunities and risks. Includes POS data (e.g. IRI monthly), shipments, consumer research and 3rd party data.Able to turn data into implications and actions for the brand.Base Brand/Portfolio Management:
Develops strategic brand plans and translates strategies into annual marketing plans and programs in an effort to exceed stated volume and profit objectivesWorks collaboratively with the team and cross functional partners, leveraging the knowledge and expertise of others to meet brand objectives.Works with the Sales Management and R&D teams to prioritize projects and related opportunities based on size of prize and strategic considerations related to the consumer and the customer.Acts as general manager for brand P&L, understanding opportunities and risks in line items from topline and bottom line. Requires developing understanding of cross-functional costs.Partners with Finance to ensure accuracy of P&L inputs and run scenarios for existing business as well as new projects impacting brand, e.g. innovation launches, renovation changes, customer-specific opportunities.Advocates for improvements to brand P&L while weighing in voice of the consumer.Innovation & Renovation:
Leads new product ideation and conceptualization for base brands.Builds 5-year pipeline for brand portfolio including ideation, concept development, testing, technical assessments, financial assessments and project management.Leads packaging strategy to maximize brand equity at retail. Oversees the development of packaging graphics modification projects across agencies, internal cross-functional teams, other segment leaders, and Sales to ensure smooth product/graphics development and launches.Directs resource allocation (human and financial) and oversees implementation of innovation and renovation projects in brand portfolio.Branding and Communications:
Directs product definition and packaging graphics direction.Ensures execution of packaging development projects.Guides marketing team and agencies in the planning of consumer advertising and promotions.Manages communications plan execution to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, digital and social engagement.Works collaboratively with the Sales team to drive growth with retailers striving to reach the consumer and provides strategic direction in the development of selling and customer presentation documents.Team Leadership & Development:
Identifies and leads direct reports, staff and agencies in management of efficient brand/product portfolio decisions including SKU rationalization, pricing, pack development and customer relations to deliver annual and long-term sales and profit objectives.Partners with SVP of Marketing to establish marketing's cross-functional leadership role in order to build a high performance cross-functional culture with sales, manufacturing, operations, purchasing, distribution, finance and outside agency partners, suppliers and brokers.Directs growth in marketing team's business acumen including consumer insights, project management, financials, forecasting, building a business case, customer relations and presentation skills.Evaluation Metrics:
Brand or Sub-brand $ Sales, $ Sales growth and Market Share, Margin targetsFlawless execution of project deliverablesOn-time timeline deliverablesBrand Health scores (e.g. share of voice, brand equity purchase funnel, household panel indicators)Innovation & Renovation Concept ScoresInnovation & Renovation $ Sales and New product performance vs. forecastKPIs met on consumer campaigns and communication activitiesSelf-development and team development goalsQualification and Requirements:
Bachelor's degree, MBA strongly preferredMinimum 8-10 years of brand management experience within the CPG industry (food strongly preferred)Minimum of 3 years managing direct reportsExcellent attention to detailExceptional analytic capability and project management skillsStrong interpersonal and communication skills (both verbal and written); experience in presenting and having influence with senior managementAdept at multi-tasking and prioritizingExcellent planning and organizational skillsDemonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlinesStrong Microsoft proficiency (Word, Excel and PowerPoint)Consistent, stable employment history.
About Us:
It started with the inspiration of the creator of instant noodles, founder Momofuku Ando, in 1958. Since we entered the U.S. in 1970, our flagship brands, Cup Noodles, and Top Ramen have maintained a firm foothold in U.S. pop culture. We invite you to join Team Nissin to support this legacy of innovation and to deliver noodle happiness to consumers, employees, partners, and the community in a meaningful and sustainable way. Let's evolve how people think about instant ramen as you discover opportunities for professional growth while being part of this $4 billion global company built from a simple block of noodles.
Nissin Foods (USA) Co., Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
As a federal contractor, Nissin Foods participates in the federal government's E-Verify program, which confirms employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process may be completed in conjunction with the Form I-9 Employment Eligibility Verification to check the work authorization status of persons who have been offered employment at Nissin Foods. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact Nissin Foods (USA) Co., Inc. Human Resources.
The Marketing Director will oversee all aspects of the Top Ramen brand as well as a small portfolio of key brands, including Hot & Spicy, Hot & Spicy Fire Wok, and Chow Mein.
Role Highlights:With a deep knowledge of the business, segments and competitive landscape, the Director will leverage consumer, marketplace and customer insights and trends to drive strategy and plans.Leads all marketing efforts for assigned brands/products as well as the planning and execution of short-and long-term marketing plans as well as overseeing the development and implementation of marketing's role in commercial planning.Collaborates with and influences cross-functional teams in project management activities to ensure delivery of profitable new products and renovation of existing products that meet consumer and customer needs.Directs the efforts of the brand manager(s), marketing staff, consultants and agencies and coordinates at the strategic and tactical levels with the other business functions of Nissin Foods USA.Uses their strategic thought leadership skills to drive business results.Responsibilities
Consumer Insights and Business Acumen:
Displays a deep understanding of the consumer and drives a consumer first mentality within the organization.Understands relevant marketplace dynamics and other key issues that help the team in the development of the brand's marketing mix (e.g., product quality, pricing, promotions, and distribution).Analyzes category, brand, competitive and consumer trends to drive insights into action.Has a pulse on trends and category landscape that can influence product development pipelines.Accountable for analyzing multiple sources of data effectively to find opportunities and risks. Includes POS data (e.g. IRI monthly), shipments, consumer research and 3rd party data.Able to turn data into implications and actions for the brand.Base Brand/Portfolio Management:
Develops strategic brand plans and translates strategies into annual marketing plans and programs in an effort to exceed stated volume and profit objectivesWorks collaboratively with the team and cross functional partners, leveraging the knowledge and expertise of others to meet brand objectives.Works with the Sales Management and R&D teams to prioritize projects and related opportunities based on size of prize and strategic considerations related to the consumer and the customer.Acts as general manager for brand P&L, understanding opportunities and risks in line items from topline and bottom line. Requires developing understanding of cross-functional costs.Partners with Finance to ensure accuracy of P&L inputs and run scenarios for existing business as well as new projects impacting brand, e.g. innovation launches, renovation changes, customer-specific opportunities.Advocates for improvements to brand P&L while weighing in voice of the consumer.Innovation & Renovation:
Leads new product ideation and conceptualization for base brands.Builds 5-year pipeline for brand portfolio including ideation, concept development, testing, technical assessments, financial assessments and project management.Leads packaging strategy to maximize brand equity at retail. Oversees the development of packaging graphics modification projects across agencies, internal cross-functional teams, other segment leaders, and Sales to ensure smooth product/graphics development and launches.Directs resource allocation (human and financial) and oversees implementation of innovation and renovation projects in brand portfolio.Branding and Communications:
Directs product definition and packaging graphics direction.Ensures execution of packaging development projects.Guides marketing team and agencies in the planning of consumer advertising and promotions.Manages communications plan execution to deliver on-budget, growth-driving tactics in packaging, promotions, advertising, digital and social engagement.Works collaboratively with the Sales team to drive growth with retailers striving to reach the consumer and provides strategic direction in the development of selling and customer presentation documents.Team Leadership & Development:
Identifies and leads direct reports, staff and agencies in management of efficient brand/product portfolio decisions including SKU rationalization, pricing, pack development and customer relations to deliver annual and long-term sales and profit objectives.Partners with SVP of Marketing to establish marketing's cross-functional leadership role in order to build a high performance cross-functional culture with sales, manufacturing, operations, purchasing, distribution, finance and outside agency partners, suppliers and brokers.Directs growth in marketing team's business acumen including consumer insights, project management, financials, forecasting, building a business case, customer relations and presentation skills.Evaluation Metrics:
Brand or Sub-brand $ Sales, $ Sales growth and Market Share, Margin targetsFlawless execution of project deliverablesOn-time timeline deliverablesBrand Health scores (e.g. share of voice, brand equity purchase funnel, household panel indicators)Innovation & Renovation Concept ScoresInnovation & Renovation $ Sales and New product performance vs. forecastKPIs met on consumer campaigns and communication activitiesSelf-development and team development goalsQualification and Requirements:
Bachelor's degree, MBA strongly preferredMinimum 8-10 years of brand management experience within the CPG industry (food strongly preferred)Minimum of 3 years managing direct reportsExcellent attention to detailExceptional analytic capability and project management skillsStrong interpersonal and communication skills (both verbal and written); experience in presenting and having influence with senior managementAdept at multi-tasking and prioritizingExcellent planning and organizational skillsDemonstrated success in building solid working partnerships across functional groups and in managing teams on key projects against established deadlinesStrong Microsoft proficiency (Word, Excel and PowerPoint)Consistent, stable employment history.
About Us:
It started with the inspiration of the creator of instant noodles, founder Momofuku Ando, in 1958. Since we entered the U.S. in 1970, our flagship brands, Cup Noodles, and Top Ramen have maintained a firm foothold in U.S. pop culture. We invite you to join Team Nissin to support this legacy of innovation and to deliver noodle happiness to consumers, employees, partners, and the community in a meaningful and sustainable way. Let's evolve how people think about instant ramen as you discover opportunities for professional growth while being part of this $4 billion global company built from a simple block of noodles.
Nissin Foods (USA) Co., Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, or sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
As a federal contractor, Nissin Foods participates in the federal government's E-Verify program, which confirms employment authorization of all newly hired employees through an electronic database maintained by the Social Security Administration and Department of Homeland Security. The E-Verify process may be completed in conjunction with the Form I-9 Employment Eligibility Verification to check the work authorization status of persons who have been offered employment at Nissin Foods. E-Verify is not used as a tool to pre-screen candidates. For up-to-date information on E-Verify, go to www.uscis.gov.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request accommodation, contact Nissin Foods (USA) Co., Inc. Human Resources.