Digital Education Content Manager Job at Standard Process in Palmyra

For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Position Overview

Under the direction of the Director of Education, the Digital Education Content Manager will develop, execute, and manage the digital educational content strategy for Standard Process via the organization's educational platform ("Wholistic Matters"). This role will encompass the management of web and SEO capabilities as well as integration of content strategy in alignment with commercial initiatives, brand strategy, and sales and marketing focus.

Essential Functions

•Ideate, plan, and execute a robust digital content strategy for Wholistic Matters (WM), targeted to distinct user segments: "Healthcare Practitioners" (HCP) and patients and consumers, that optimizes user knowledge acquisition around nutrition and health
•Deploy evidence-based nutrition and health educational content rooted in Standard Process whole foods philosophy
•Stratify site content to achieve user engagement goals, attract target user segments, and address their respective areas of interests
•Analyze site and content data to target measurable strategic outcomes including lead acquisition, conversion, program sales, and other business metrics as identified
•Develop and maintain nurture campaigns for site visitors and subscribers foster brand loyalty and engagement
•Support integration and connectivity between WM and StandardProcess.com to support lead generation, customer acquisition, and patient ordering
•Align WM brand features to SP brand guidelines for a cohesive brand identity
•Manage overall editorial process for WholisticMatters.com and the Standard Process blog
•Manage agency partners and associated work, preferentially leveraging internal SP resources where possible
•Partner with the SP Digital and IT teams for WM website maintenance, social media tactics, email marketing, redirection, and link tracking
•Maintain and report site analytics to inform strategy, achieve key performance indicators, ensure ROI, and optimize commercial objectives
•Manage WM budget and forecast under the broader Education Department budget
•Manage and produce digital content including, but not limited to, podcasts, videos, infographics, and articles, with subject matter experts from Standard Process and its trusted partners
•Manage technical writing staff in support of digital content article development

Qualifications

Education:
•Bachelor's Degree in Web Development, Digital Marketing, Digital Content and Communications, or a related field; Master's Degree preferred
•Secondary degree or certification in Nutrition or Health Sciences preferred

Experience:
•3-5 years of experience in digital content management, strategic planning, and deployment
•3-5 years of digital content creation experience
•1-3 years of website management and SEO experience

Specialized Knowledge and Skills:
•Knowledge of website development and management (WordPress experience preferred)
•SEO capabilities and knowledge (Frase, CoreWeb Vitals, WordPress, Canva, Google Analytics, SemRush)
•Technical writing and editing skills
•Excellent planning and reporting capabilities
•Ability to analyze and leverage data for strategy direction
•Knowledge and awareness of competitive categories of nutrition and consumer health websites
•Ability to write, edit, and prepare educationally focused content
•Comfort in managing external vendors

Necessary Competencies:
•Collaboration/Consulting
•Communication (verbal and written)
•Analytical Skills; Technical Aptitude
•Creativity/Innovation
•Priority Setting and Process Management
•Teamwork/Team Building
•Time Management

Travel Requirements

<20%

Benefits Package

Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:

• Competitive salary and annual incentive program
• Comprehensive health care and flexible benefit plan, including pet insurance
• Company-matched 401(k) plan
• Profit sharing plan
• On-site childcare with highly accredited curriculum
• Platinum WELCOA award-winning wellness program, including:
• On-site 24x7 fitness center
• Whole food court
• On-site chiropractic care
• On-site massage therapist
• Personal trainer
• Daily fitness classes
• On-site life coach
• $450 monthly Standard Process supplement allowance
• Paid vacation and holiday time
• Educational assistance
• Company hosted outings and events
• Strong community involvement

Apply today and become part of the Standard Process family!

Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.